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The racial trouble in Indo-African relations

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Francis A. Kornegay, Jr.

The time when India under the fellowship of Prime Minister Narendra Modi is upscaling its African diplomacy, but the fact that the country has a deep-seated race problem to confront, would complicate New Delhi’s African agenda.

The attack on an African student in Bangalore from Tanzania which was inspired by a fatal car accident also involved a Sudanese national followed the murder of a student from Burundi in Punjab and an AAP minister in Delhi leading a mob attack in New Delhi on Nigerian and Ugandan women in 2014. All of these are on top of the attacks that have occurred in metropolitan areas on India’s own racial minorities from its north-east region.

Indo-Aryanism and social realities

At the risk of being presumptuous – I am a race-conscious African-American in race-conscious South Africa – let me say this: in India discussing issues related to racism doesn’t seem comfortable. Ashwin Desai and Goolam Vahed, co-authored a provocative book, The South African Gandhi: Stretcher-Bearer of Empire.

Giving more tolerant traditions in its south with its darker hues and Dravidian heritage, there is, more to India than ‘Indo-Aryanism’. Out of these, there are a plenty in the global north and south alike: poverty and marginalisation of the poor, ‘the left behind,’ the unemployed and unemployable, the uneducated, those fearing their identities threatened – men especially – by loss of status brought on by little understood rapid socio-economic and cultural changes absent appropriate developmental outlets for channeling pent-up tensions from unrequited yearnings likely to never be met.

India’s domestic baggage

Combining with the impunity of culture, there is little or no enforcement of protections for the vulnerable – and it takes little in putting a match to the dry tinder of manifold animosities waiting to explode. Neither does it take much in this brave new world of global integration where different people are thrown together for the innocently unsuspecting to wander into dark corners of life-threatening rage fuelled by uncontrollable grassroots emotions, whatever the spark that may alight them.

To place a broader perspective to what India, as an emerging power is doing, this background is also necessary.  The cases of horrendous violence against women, minorities and foreigners expose intractably combustible contradictions in an ancient civilisational culture under strain as external and internal forces of change test leadership and governing capacities to manage such challenges.(Source-The wire)(image-newsminute)

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Uber Launches Campaign for Women and Youth in India

New Uber initiatives to empower women, youth in India

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Uber India
A campaign by Uber will empower youth and women in India. Wikimedia Commons

In a bid to make daily commute safer for women in India, ride hailing giant Uber on Friday launched a new campaign for Uber Auto, which also aims to empower riders with seamless shared mobility solutions.

The company also launched an Uber Moto campaign for youth with convenient doorstep pickup to help them save time from arduous commute and use that time to up-skill themselves.

“At Uber, we’re committed to simplifying the lives of our riders by addressing their everyday challenges through multi-modal mobility solutions,” Manisha Lath Gupta-Marketing Director, Uber India and South Asia, told IANS.

“We believe that our youth have immense potential, however, lack of safe and reliable commuting options often limits their aspirations. In a small yet meaningful way, we are delighted to support the aspirations of millions of men and women to move forward,” Gupta added.

Uber India campaign
The Uber Auto campaign in India is titled as “Badey Iradon Ki Chhoti Sawaari,”. Pixabay

Targeted primarily at women commuters, the cab hailing giant’s Auto campaign, titled “Badey Iradon Ki Chhoti Sawaari,” aims to provide women safe, reliable yet affordable travel options, thus, enabling them to fulfil their aspirations.

Instead of being dependent on friends and family for picking and dropping them, or standing on roads waiting to find a reliable mode of transport, Uber Auto allows women to step out whenever they need to.

Also Read- Traders Protest Government Collusion with Amazon, Flipkart: Report

The company’s Moto campaign, titled “Sapno Par Hoja Sawaar” aims to inspire the young working professionals whose aspirations get dampened because they spend long hours commuting and have to change multiple modes of transport to find the most economical option.

Both the campaigns would be seen across digital, print and out-of-home advertising (OOH) platforms, said Uber. (IANS)