There are nearly 650 million mobile phone users in India — and over 300 million of them have a smartphone. For these users, Chinese players became the first choice this year as they launched devices with compelling features, thus dominating the budget and mid-range price segment in the country.
Chinese vendors captured 49 per cent of the Indian mobile phone handset market in the first quarter of 2017 — with a 180 per cent (year-on-year) revenue growth — threatening to wipe out domestic players from the overall handset segment.
Among the top Chinese brands, Xiaomi witnessed the biggest growth this year.
With a market share of 23.5 per cent and having shipped 9.2 million smartphones in the third quarter this year, Xiaomi became the fastest-growing smartphone brand with a growth rate of nearly 300 per cent (year-on-year) in the third quarter this year.
According to IDC, Samsung had 23.5 per cent market share in India, similar to Xiaomi, the Lenovo-Motorola combine was at 9 per cent, Vivo at 8.5 per cent and OPPO at 7.9 per cent.
For Xiaomi, its Redmi Note 4 device that was launched in January at Rs 9,999 for the base model (2GB RAM and 32GB onboard storage) proved to be a game-changer and its best-selling smartphone too. The company shipped approximately four million units of the device in this quarter, said IDC.
Chinese brands like Huawei (which sells its youth-centric sub-brand Honor in India), Vivo, Motorola (a Lenovo brand) and OPPO’s performance remained strong and contributed to more than half of the total smartphone shipments in the country.
Aiming to push its position up in the highly competitive Indian market, Honor launched flagship products at “unbeatable prices”, like the highly-successful Honor 8 Pro (Rs 29,999) and Honor 7X (starting at Rs 12,999).
Vivo and OPPO’s aggressive marketing spends also paid them hefty dividends. With smartphone growth nearing saturation in metros, Chinese players were also busy building their base in tier II and III cities.
When it comes to manufacturing in India, Xiaomi announced its third plant in the country based out of Noida and the first facility for power banks in partnership with Hipad Technology.
Spread across 230,000 square feet, the Noida unit is a dedicated facility for Xiaomi power banks where the Mi Power Bank 2i will be assembled. The company already has two smartphone manufacturing plants in Sri City, Andhra Pradesh, where more than 95 per cent of its smartphones sold in India are assembled locally.
Meanwhile, South Korean giant Samsung also announced that it would invest Rs 4,915 crore in expanding its Noida manufacturing plant to double the production capacity of both mobile phones and consumer electronics.
The Foreign Investment Promotion Board approved OPPO’s request to open single-brand retail stores in the country. With this decision, OPPO became the first smartphone company to get this opportunity in India.
The Chinese players also handled the post-demonetisation ripples well with high decibel marketing, increased credit line to distributors and efficient channel management.
Global vendors, led by Samsung, were able to withstand the aggressive Chinese players post-demonetisation owing to their good distributor coverage and penetration in the Indian market.
Aiming to gain a further foothold in the offline smartphone market, Xiaomi opened its first “Mi Home” store in Bengaluru in May and plans to add 100 such stores in the next two years.
Similarly, Lenovo-owned Motorola opened six “Moto Hubs” in Delhi-NCR and Mumbai and plans to open 50 more by the end of this year.
Huawei’s sub-brand Honor announced opening four more exclusive service centres in Kolkata, Hyderabad, Lucknow and Guwahati. Its service centres are already operating in 17 cities.
India this year surpassed the US to become the second-largest smartphone market in the world after China. Yet, according to Counterpoint Research, only one-fourth of India’s population uses smartphones, thus making the country an attractive destination for Chinese players in the mobile ecosystem. IANS
India successfully tests the Agni-V ballistic missile on Thursday
This was the fifth test that missile underwent
With this success India is now in ranks with US, UK, China and Russia
India on Thursday successfully test fired its indigenously developed intercontinental surface-to-surface nuclear-capable ballistic missile Agni-V — the most potent and with the longest range in the Agni series – that can reach targets as far as Beijing.
The test took place at the Abdul Kalam Island facility off the Odisha coast. Defence Minister Nirmala Sitharaman tweeted about its success, congratulating its makers DRDO, the armed forces and the defence industry.
She said the successful test of the 5,000-km-range missile that can carry a one-tonne warhead, was “a major boost to the defence capabilities of our country”.
“The Made in India canistered missile, having three stages of propulsion, was successfully test fired,” she tweeted.
Developed by the Defence Research and Development Organisation (DRDO), the Agni-V is the most advanced version of the Agni series, part of the Integrated Guided Missile Development Programme that started in the 1960s.
The missile was earlier tested successfully in 2012, 2013, 2015 and 2016.
This was the fifth test of the missile and likely to be its first user trial, though there was no official word on it.
Thursday’s test brings the missile closer to its induction in the tri-service Strategic Forces Command.
The missile has a much longer shelf life, with its container being made of special steel that absorbs the blast of the takeoff.
In the canisterised launch, a gas generator inside ejects the missile up to a height of about 30 metres. A motor is then ignited to fire the missile.