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There Is No Stopping To PUBG, The Gaming Addiction Among Youth

Micro-blogging site Twitter recently revealed that it recorded one billion tweets on games with role-playing mobile game "Fate/Grand Order" topping the charts, closely followed by Fortnite and PUBG.

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Games of change festival
New video games are increasingly seeking to target issues of social injustice in a user-friendly interface . VOA

“Ye PUBG wala hai kya?” Prime Minister Narendra Modi  mother who raised concerns about her son being too involved into online games during the “Pariksha pe Charcha 2.0” event here on Tuesday.

The ground reality is that online, multi-player games have taken over the millenials big time in India, sending the earlier individual mobile games like Candy Crush and Temple Run almost into oblivion.

Youngsters in smaller towns and cities can now be seen playing two such battlefield Internet games — PlayersUnknown Battleground (PUBG) and Fortnite — as smartphone penetration increases in leap and bound (there are nearly 430 million smartphone users in India now).

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Representational image. Flickr

These “survival of the fittest” games where mobile users fight each other in real-time using virtual warfare techniques, have eclipsed single-player mobile games, say industry experts.

According to a report by the Mobile Marketing Association (MMA) and Kantar IMRB in association with POKKT, a smartphone advertising platform for mobile games, the mobile gaming industry in India is projected to reach $943 million in 2022 driven by rising smartphone use and growing mobile app market.

“We also have post-millennials who are heavy on gaming and smartphone brands are responding to this by pushing devices with greater processing power than before, as a result of which, games like PUBG and Fortnite are here to stay,” Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR told IANS.

According to the report, three out of four Indian gamers play mobile games at least twice a day, for an average of over 60 minutes, each day.

E-commerce, Indonesia
A man plays with his mobile phone in front of a cellular provider’s advertisement with a Facebook logo in Jakarta, March 22, 2018. VOA

Mobile gaming is also prevalent in tier-2 and tier-3 cities, with similar amounts of time spent by the users, the report added.

According to Hemant Mehta, Managing Director, Kantar IMRB and Chief Strategy Officer, Kantar South Asia, the “consumers have taken to mobile gaming in a big way, yet it still remains a relatively untapped advertising channel in India”.

Since single-player mobile games were rendered monotonous at some point, players did not get aggressively hooked on to them as compared to the adrenaline-pumping, multi-player online games.

The New-Age games are regularly updated with newer features, allowing the gamers to experiment with creating their own avatars, styling their own looks, choosing their own weapons, reading maps, making strategies and more.

In a quest to experiment with newer career opportunities, young adults are also exploring gaming at a professional level today.
Also Read: The Polar Vortex Disrupts The Life Of Daily Citizens
“With the proliferation of smartphones, gaming as a concept has picked up in India and the market is also ready now for PC gaming,” Vickram Bedi, Senior Director-Personal Systems, HP Inc India, told IANS.

Micro-blogging site Twitter recently revealed that it recorded one billion tweets on games with role-playing mobile game “Fate/Grand Order” topping the charts, closely followed by Fortnite and PUBG.

With the kind of loyalty towards games in terms of increased user-base, reach and time invested that has been noted in recent years, it would not be wrong to say that from just being a mode of recreation, group mobile gaming has risen to become a new dimension of existence for the millenials in India, say experts.(IANS)

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Study Claims, Effective Way To Quit Smoking Emerges To Be E-Cigarettes

According to the team, "despite increasing awareness and regulatory measures to discourage cigarette smoking, the tobacco burden across the world has not shown significant decline over the years".

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The study authoritatively concluded that newer generation ENDS was an efficient means of meeting the nicotine demand, and could help the cigarette smoking population quit the addiction and prevent tobacco harm reduction. Pixabay

A first-ever Indian study has found that Electronic Nicotine Delivery System (ENDS), also known as e-cigarettes, pose much less a health risk than combustible cigarettes and could be an ideal tool to reduce or give up smoking.

Published in the Indian Journal of Clinical Practice (IJCP), the study, involving a “systematic review of 299 published scientific literatures”, was conducted by Prof R.N. Sharan and his team from the North-Eastern Hill University, Shillong. It compared the toxicities of nicotine, other chemicals and metal ions produced during cigarette smoking and use of e-cigarettes.

According to the team, “despite increasing awareness and regulatory measures to discourage cigarette smoking, the tobacco burden across the world has not shown significant decline over the years”. In such a scenario, alternatives for tobacco harm reduction like ENDS or e-cigarettes, need to be evaluated.

Prof Sharan told IANS: “This up-to-date systematic review and meta-analysis is the first attempt by experts in India to audit the health and safety aspects of conventional cigarette smoking and ENDS in order to objectively evaluate the suitability of ENDS as a less harmful alternative to conventional smoking.”

The study authoritatively concluded that newer generation ENDS was an efficient means of meeting the nicotine demand, and could help the cigarette smoking population quit the addiction and prevent tobacco harm reduction.

smoking
Also, use of ENDS was found to be 7.53 times higher in smokers than in non-smokers, which indicates that, contrary to perception, e-cigarettes are less likely to be a gateway to nicotine use but are more likely used by smokers to reduce tobacco harm or quit smoking. Pixabay

Among the key findings, the experts concluded that toxic chemicals such as carcinogens and other toxicants were found in significantly higher quantities in conventional cigarette smoke as compared to the vapour from an e-cigarette.

“For instance, metal ion Cadmium, which is a Class 1 carcinogen, a respiratory, reproductive and developmental toxicant, was found to be over 1,369 times higher in cigarette smoke than ENDS vapour. Similarly, Lead and Chromium, which are Class 2a probable carcinogens, were over 12 and 13 times, more respectively in cigarette smoke.”

Cigarette smoke was also found to have “significantly higher levels of Class 1 carcinogens such as formaldehyde (over 8 fold), benzene (22 fold) and NNK (over 92 fold), and Class 2a probable carcinogens, including acetaldehyde (over 91 fold), Propanediol (over 53 fold) and Isoprene (over 17 fold), among others, in comparison to vapour of e-cigarette.”

On the other hand, however, the study also found that Nickel, a Class 2b possible carcinogen, was four-fold more in e-cigarette vapour than in cigarette smoke.

The researchers also found that the risk of acute toxicity from direct ingestion of nicotine was highly unlikely to arise due to e-cigarette use, as ENDS delivered about 1mg of nicotine in blood (equivalent or lower to a cigarette), whereas it’s known toxic level was in the range of 30-60 mg.

Speaking about the possible risks arising from the physical makeup or design of ENDS devices, the study warned that, “Poor materials and build quality, lack of quality control and improper use of ENDS can give rise to a potential accident hazard called “thermal runaway” in lithium rechargeable batteries.

However, the experts added that “with technological advancement and optimisation of safety features, these concerns can be adequately addressed.”

Finally, the authors of the study found that “ENDS usage was higher among former smokers than non-smokers by nearly 4.13 fold, signifying that they could potentially become a useful aid in smoking cessation.

smoking
Among the key findings, the experts concluded that toxic chemicals such as carcinogens and other toxicants were found in significantly higher quantities in conventional cigarette smoke as compared to the vapour from an e-cigarette.Pixabay

“Also, use of ENDS was found to be 7.53 times higher in smokers than in non-smokers, which indicates that, contrary to perception, e-cigarettes are less likely to be a gateway to nicotine use but are more likely used by smokers to reduce tobacco harm or quit smoking.

Also Read: Social Media Impacting The Attitude of Teenagers Towards Their Bodies

The team comprised Dr. Sambuddha Das and Dr. Yashmin Choudhury from Assam University, and Dr S. Thangminlal Vaiphei from Central University of Rajasthan.

Prof Sharan, who is a former President of the Indian Society for Radiation Biology, said: “Through this study, we have called for rational policy-making with the objective of maximising benefits and minimising potential risks by extending the benefits of ENDS to smokers who choose to use them as smoking cessation tools, while preventing the misuse of ENDS by never smokers, adolescents and children.” (IANS)