Tuesday January 21, 2020
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Time-shift TV Won’t Cut Amount of Live TV, Says Study

The study also found that time-shift TV was used more frequently for watching TV programmes and movies, and not as frequently for watching sports and news. 

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Some of the households were given premium TV channels, which included popular movies and shows without commercial breaks, for six weeks. Pixabay

Time-shift television, a technology that allows people to watch TV shows they missed without presetting devices to record content, may not reduce the amount of time people spend watching live TV and the advertisements on the shows, suggests new research.

The findings, published in the journal Management Science, showed that people with time-shift TV watched slightly more TV overall than they did before having the technology; they did not watch less live TV, and they did not watch fewer advertisements.

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Our findings should interest advertisers as well as cable companies and producers of TV content,” Ferreira added. Pixabay

“Advertisers have been concerned that using time-shift TV would decrease the amount of time people spend watching live TV, which would reduce their exposure to ads,” said study co-author Pedro Ferreira, Associate Professor at Carnegie Mellon University in the US.

“Our findings should interest advertisers as well as cable companies and producers of TV content,” Ferreira added.

For the study, the researchers used a randomised control trial that involved cable customers from more than 50,000 households.

Some of the households were given premium TV channels, which included popular movies and shows without commercial breaks, for six weeks.

In some of those households, consumers were also given access to time-shift TV, which allowed the researchers to observe the effect of the technology on consumers’ consumption of TV.

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The study also found that time-shift TV was used more frequently for watching TV programmes and movies, and not as frequently for watching sports and news. Pixabay

The study found that on average, having access to the premium channels with time-shift TV increased households’ total consumption of TV through viewership of both live and previously aired programmes.

Having time-shift technology did not change the amount of time consumers viewed live TV but boosted the concentration of total TV viewership because viewers used the technology disproportionately more to watch popular programmes.

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The study also found that time-shift TV was used more frequently for watching TV programmes and movies, and not as frequently for watching sports and news.

The technology did not change the consumers’ behaviour towards watching advertisements when they watched the original TV channels live, suggesting that consumers did not use the technology to strategically avoid advertisements, the results showed. (IANS)

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Here’s why Watching TV Makes Viewers Find Thinner Women More Attractive

Watching TV makes viewers prefer slimmer women, says study

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Researchers have found that watching TV makes viewers find thinner women more attractive. Pixabay

Watching just a few hours of television a week makes viewers find thinner women more attractive, according to a new study.

The research team from Durham University in UK, worked with men and women from a number of villages in a remote area of Nicaragua in Central America who either had regular or hardly any TV access.

They found that people with very limited access to TV preferred female figures with a higher Body Mass Index (BMI) whereas people who often watched TV preferred thinner bodies.

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Televisions portray the thin ideal body of women which makes it more preferable. Pixabay

The findings, published in the Journal of Personality and Social Psychology, show that TV exposure can have a powerful impact on what people perceive as the ideal body.

“We showed the villagers a series of pictures, either showing larger women or thinner women. We found that after viewing these images, the villagers’ body ideals adjusted in the same direction,” said study co-author Tracey Thornborrow from the University of Lincoln.

“Our findings clearly demonstrate that perceptions of attractiveness are highly changeable, and are affected by what we are visually exposed to,” Thornborrow said.

For the study, 299 men and women from seven villages in the Pearl Lagoon Basin area of Nicaragua took part in the research. They completed a questionnaire about their ethnicity, education, income, hunger, language and TV exposure.

They were then asked to rate the attractiveness of pictures of female bodies with varying body shapes and sizes.

The villages in Nicaragua were selected because people were very similar in terms of their ecological constraints, such as nutrition, income and education, but had differing access to TV.

People in the villages in this part of Nicaragua generally did not have access to magazines or the Internet, and none of the participants in the study owned a smartphone.

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The researchers are calling on TV and advertising bosses to show people of all shapes and sizes in order to reduce the pressure on women. Pixabay

Only those people with electricity supplies to their homes as well as the money to pay for a TV and subscription were able to watch TV on a regular basis.

This meant researchers were able to isolate the effect of TV exposure from the other factors.

Those people with access to TV watched a mixture of Latin soap operas, Hollywood action movies, music videos, police “car chase” reality shows and the news.

“This study, utilising a range of quantitative and qualitative research methods with non-Western participants, provides yet more empirical evidence that the mass media impact female body size ideals,” said study co-author Jean-Luc Jucker.

The representation of this “thin ideal” in the media can lead to body dissatisfaction and can play a part in the development of eating disorders and depression, said the study.

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The researchers are calling on TV and advertising bosses to show people of all shapes and sizes in order to reduce the pressure on women and girls to aspire to a “thin ideal body”. (IANS)