Never miss a story

Get subscribed to our newsletter


×
In a strange land we call the internet, there are many types of people. But that one thing that remains in every human's heart is the need to be heard. Pixabay

India is a culturally diverse country with over 120 different languages being spoken here. It is estimated that over 430 million of the Indian population are active on the internet, out of which 227 million users originate from rural India, and over 70 percent of the overall prefer to converse using their native language on social media (not English).

India, with a population of 136.6 crores in 2021 has witnessed a massive 179.8 percent increase in social media user base since the genesis of the Digital India Campaign, launched in 2015. It is estimated that the user base will grow by 12 percent by 2023. So why is it important to communicate with the regional language users in their language?


Follow NewsGram on Facebook to stay updated.

Builds Reliability

With the ever-increasing digital population, netizens are susceptible to consuming more content than ever before. It is estimated that approximately 280 million users in India consume content in regional languages, which is about 49 percent of the overall Indian population on the internet. This makes it imperative that these people are more familiar with their own language and we can also conclude that they would appreciate being communicated in their own language as well.

Your Consumer Feels Heard


With the ever-increasing digital population, netizens are susceptible to consuming more content than ever before. Pixabay

In a strange land, we call the internet, there are many types of people. But that one thing that remains in every human’s heart is the need to be heard. This basic human need may seem trivial but has done wonders in the past. Your consumers are no different, they too feel the need to be heard. Brands need to understand that these consumers are your potential customers, if you fail to make them feel heard you probably are jeopardizing your own chances of tapping into those markets.

Makes You A Truly Customer-Centric Company

Fact — You are nothing without your customers. It’s true what they say “Customer is King” (Or Queen) Your customers actually build your brand. They also have the power to perish the brand name. Which makes it even more important that brands need to evolve their strategies around the actual wants of the consumer, but how will they gauge what they want? Well, as we know communication is a two-way street, there’s listening and there’s responding. If your customers belong to a regional language-speaking majority and do not converse in English, even on social media. Brands need to adapt and listen to them using their language. Once you understand what they want, you can reciprocate in their language.

People Love It When You Adapt!


Customers tend to engage more with the content in their regional language and this adds the element of reliability along with personalized experience. Pixabay

People love attention, but what they love the most is personalized attention. It shows that the opposite side is actually taking time out to understand and tailor a message just for them! Now, this can be termed as a trigger point but this actually helps a brand build an active community who are not just your customers but your advocates as well.

ALSO READ: 80% Indian Firms Struggle To Educate Employees On Cyber Security: Survey

English is not our first language, in fact, 280 million of the internet users in India consume content in regional languages which are 70 percent of our nationwide users. Overcoming the language barrier is crucial to reach millions of users. Customers tend to engage more with the content in their regional language and this adds the element of reliability along with personalized experience.

With the rise in digital literacy and smartphone adoption, especially in tier-2, 3 cities, adapting regional content and communication will play a key role in driving growth. It is believed that the next two years will see a rise in regional-led communication strategies and it is up to brands to decide if they want to ride this wave to pivot or perish. (IANS/GA)


Popular

IANS

Rihanna was summoned from her seat to accept the honour, with the Prime Minister.

Singer Rihanna was honoured by Prime Minister Mia Mottley at an event which marked Barbados's new status as a republic, which was attended by Prince Charles. Addressing the pop star by her real name, the PM said: "Robyn Rihanna Fenty tomorrow morning shall have conferred upon her the order of national hero of Barbados."

Rihanna was then summoned from her seat to accept the honor, with the Prime Minister managing to rouse a laugh from the singer when she referenced her 2012 hit 'Diamonds', reports femalefirst.co.uk. She added: "On behalf of a grateful nation, but an even prouder people, we therefore present to you, the designee, for the national hero of Barbados." "And to accept on behalf of a grateful nation - you can come my dear - ambassador Robyn Rihanna Fenty, may you continue to shine like a diamond and bring honor to your nation." Rihanna, who was born in the St Michael parish of Barbados, found fame in 2005 after being spotted by a record producer and has since gone on to become one of the most successful female artists of all time with sales of over 250 million and recently reached billionaire status through her Fenty beauty brand.

The Prime Minister continued in her speech: "Commanding the imagination of the world through the pursuit of excellence, her creativity, her discipline, and above all else, her extraordinary commitment to the land of her birth. "Having satisfied that, Ambassador Robyn Rihanna Fenty has given service to Barbados which has been exemplified by visionary and pioneering leadership, extraordinary achievement and the attaining of the highest excellence to the Government of Barbados." It comes after a historic move for Barbados, which has become a republic after almost 400 years and welcomes its first president, Sandra Mason, after removing Queen Elizabeth as head of state. (IANS/ MBI)


Keep Reading Show less
Pxhere

It's that time of the year when there are festivities galore and entertaining comes to the fore.

By Manav Bhatia

It's that time of the year when there are festivities galore and entertaining comes to the fore. Manav Bhatia, Founder Trunkin shares some tablescapes for the season

Christmas Tablescapes: Whether it's cherry red tablecloths or plush green napkin rings, there's something for everyone. Red and green are synonymous with colour themes this time of year.

red and white candles on white ceramic vase Red and green are synonymous with colour themes this time of year. | Photo by Libby Penner on Unsplash

Keep Reading Show less
VOA

Typically, Glaucoma occurs in people with over the age of 60 however it can occur at any age.

By IANSlife

Have you ever faced eye redness? Or have witnessed blurry or foggy vision? Or experiencing halos around lights? Or nausea and vomiting are very common for you. You may well be suffering from Glaucoma which needs immediate attention.

Glaucoma is the second most common causes of blindness worldwide, according to a report by World Health Organisation (WHO). Typically, it occurs in people with over the age of 60 however it can occur at any age. It is also estimated that globally 79.6 million people are affected with glaucoma, half of them being Asian population. While in India, around 11.9 million people suffer vision impairment and out of which 1.2 million cases are due to Glaucoma. It is a growing concern for the population in India. Even after these high numbers, the enormous majority remains undiagnosed, and untreated. More than 90 percent of cases of Glaucoma remain undiagnosed.

Pink eye Glaucoma is the second most common causes of blindness worldwide, according to a report by World Health Organisation (WHO). | Wikimedia Commons

Keep reading... Show less