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Twitter’s Periscope 360 to grace the Red Carpet for 62nd Jio Filmfare Awards 2017

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New Delhi, Jan 13, 2017:  Micro-blogging website Twitter on Friday announced that users can catch behind-the-scene moments at the 62nd Jio Filmfare Awards 2017. They can do so on Twitter’s Periscope 360.

They can also interact and share special moments with celebrities at the red carpet via Twitter Video and Twitter Mirror. Twitter will also launch custom emoji and four stickers for the event that will take place in Mumbai on January 14.

“We will showcase exciting content from the awards so that they can get a real-time insider’s view and experience being a part of the event,” said Viral Jani, Head of Entertainment Partnerships, Twitter India, in a statement.

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Starting from Friday till February 13, Bollywood fans can engage, interact and join the conversation around the Jio Filmfare Awards with the custom emoji.

“We are thrilled to join forces with Twitter to create exclusive content ahead of the 62nd Jio Filmfare Awards 2017 for a worldwide audience,” said Deepak Lamba, CEO, Worldwide Media that owns Filmfare. (IANS)



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Twitter reportedly working on Snap-like ad feature

The company reported $87 million in data licensing and other non-advertising revenue, up 10 percent from a year earlier

Twitter to soon release Snapchat like feature. VOA
Twitter to soon release Snapchat like feature. VOA
  • Twitter is working on a camera-first feature
  • This feature is similar to that of Snapchat
  • This can cause a clash between the two apps

Twitter is reportedly working on a camera-first feature that will let advertisers combine location-based photos and videos with “Twitter Moments” — curated stories about whats happening around — to sponsor events or place ads in between tweeted posts, media reported. According to a report in CNBC on Thursday, the move is seen to rival Snap Inc. which has been popular with advertisers.

Twitter will now also have the camera-first feature.

“With this change, the emphasis on the platform would change from text to video and images, giving advertisers a competitor to one of Snap’s most popular advertising opportunities,” three senior agency executives familiar with the development were quoted as saying in the report.

Snap collects location-based snaps around certain topics and displays them together as a highlighted post on its Discover tab — a feature that has proven popular with advertisers. Twitter’s feature would work in a similar way in Twitter Moments.

However, it is unclear when the feature would launch and it could still be refined significantly or scrapped entirely, the report said. Twitter has been going after new advertising business after it posted its first profit.

Also Read: Facebook, Twitter Urged to Do More to Police Hate on Sites

The company reported $87 million in data licensing and other non-advertising revenue, up 10 percent from a year earlier.

Ad revenue rose one percent to $644 million. Twitter reported a net profit of $91.1 million, compared to a loss of $167.1 million, a year earlier. IANS

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