Sunday December 16, 2018
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Vivo Launches New ‘Y81’ In India

As part of the offers, the company is bringing cashbacks, no cost EMI options and Jio vouchers and offers both, online and offline.

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The smartphone has 90 per cent screen-to-body ratio
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Chinese player Vivo on Thursday launched the 4BG vartiant of its “Y81” smartphone with fingerprint unlocking and “FullView” display 2.0 in India at Rs 13,490.

The 3GB variant of Vivo “Y81” was launched in June for Rs 11,390 with a 6.22-inch screen and fueled by MediaTek OctaCore (Helio P22) processor along with 3260 mAh battery, the company said in a statement.

“Y81” sports a 13MP rear and 5MP front camera with modes including HDR, portrait bokeh, Artificial Intelligent (AI)-face beauty, palm capture and group selfie.

Vivo
Representational image.

Vivo has also announced festive offers on its other Y-Series smartphones including Y71i, Y83Pro, Y81 and the newly launched Y81 4GB variant.

“We want to continue the momentum and further enhance the customer experience by kick-starting the festive season with offers that add to the happiness to our consumers,” Jerome Chen, Chief Marketing Officer, Vivo India said in a statement.

Also Read: Suzuki launches Made in India Baleno in Japan

As part of the offers, the company is bringing cashbacks, no cost EMI options and Jio vouchers and offers both, online and offline.

As part of the “Make in India” initiative, all these devices have been manufactured at Vivo’s Greater Noida facility, the company added. (IANS)

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Vivo To Invest Rs 4,000 Crore For New Plant in Uttar Pradesh

There are currently more than 70,000 retailers in India where Vivo phones are available and the company has more than 200 exclusive stores and two experience centres

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Vivo
Vivo announces Rs 4,000 crore investment for new UP plant. (IANS)

Chinese smartphone maker Vivo on Thursday announced an additional investment of Rs 4,000 crore over a period of four years for opening a new manufacturing plant on the Yamuna Expressway in Uttar Pradesh that will generate 5,000 jobs in its first phase of expansion.
The new 169-acre land has been acquired near the existing 50-acre manufacturing facility that will help expand Vivo’s manufacturing capabilities and support its continued growth in the country, the company said in a statement.

The Rs 4,000-crore investment, which does not include the cost of the land, will also spur job opportunities in the region, added Vivo that entered India in 2014.

“India is a key market for us, and today we have reiterated our commitment by entering the next phase of growth in India. We’re proud that the new plant will offer a major benefit to the surrounding area through high-quality job creation and training opportunities,” said Nipun Marya, Director-Brand Strategy, Vivo India.

According to the company, Chief Minister Yogi Adityanath welcomed the initiative and congratulated it.

Currently, all Vivo smartphones sold in the country are being manufactured at the Greater Noida facility, which is one of Vivo’s four manufacturing factories globally.

The existing manufacturing set-up, which saw an investment of Rs 300 crore, produces two million units a month, with more than 5,000 people at work.

With the new facility, Vivo aims to double the current production capacity to 50 million units per annum.

Vivo
Currently, all Vivo smartphones sold in the country are being manufactured at the Greater Noida facility, which is one of Vivo’s four manufacturing factories globally.

This is the second big-ticket investment from a global smartphone maker in Uttar Pradesh.

In 2017, Samsung announced that it would invest Rs 4,915 crore to double its manufacturing capacity for smartphones and refrigerators at its Noida plant.

The South Korean giant in July set up one of the world’s largest mobile manufacturing facilities in Noida, Uttar Pradesh, which was inaugurated by Prime Minister Narendra Modi and South Korean President Moon Jae-in.

When it comes to Vivo, the company was third with 10 per cent market share in India, after Xiaomi and Samsung, in the third quarter this year. Vivo performed exceedingly well in offline channels, said Counterpoint Research.

Marya told IANS in a recent interview that in terms of value, Vivo is the leader in the Rs 20,000-Rs 30,000 segment and overall No. 2 in the Indian smartphone market for the past 18 months.

Also Read- Oracle Witnessing Double-Digit Growth in India For Past 3 Years

According to him, the brand awareness of Vivo, which bagged the title sponsorship for five consecutive sessions of Indian Premier League (IPL) starting this year with a whopping Rs 2,199 crore bid, is 100 per cent.

There are currently more than 70,000 retailers in India where Vivo phones are available and the company has more than 200 exclusive stores and two experience centres.

“When we entered India, we were very clear that we wanted to build a very strong foundation here. And four years after entering the Indian market, we stay totally committed to the country,” he said. (IANS)