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Wedding Business: Extravagant Indian Weddings lead to expansion of the Sector in Canada

Indian weddings remain the extravagant affair they are even in Canada and cost an average of $100,000

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Traditional Indian Wedding. Image Source: Wikimedia Commons
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  • The business of weddings has not even been affected by recession and the average cost remains a whopping $100,000
  • Everyone wants a piece of the industry and there have been many budding startups and one such notable venture, by Dave Singh, taps into by providing wedding attire
  • There are also hotels who have tapped into the business by holding crash courses for staff on South Asian wedding traditions

Indian weddings are a huge industry in Canada. A documentary “Little India Big Business” was aired on July 23, exploring the booming business sector in Vancouver. The documentary, by CBC journalist Bal Brach, takes into account how extravagant the affair has become.

“I was stunned to hear the average cost of an Indian wedding is $100,000 and most of the time, its hard working immigrant parents footing the bill for week-long celebrations,” Brach was quoted as saying before the documentary aired.

Shot from Little India Big Business. Image Source: CanIndia
Shot from Little India Big Business. Image Source: CanIndia

The business of weddings have not even been affected by the recession and the average cost remains a whopping $100,000. “Most of the time, it’s hard-working immigrant parents footing the bill for week-long celebrations,” Brach added.

Everyone wants a piece of the industry and there have been many budding startups. One such notable venture, by Dave Singh, taps into by providing wedding attire. Dave, who immigrated to Canada sometime in 2008, started with 12 clients in a business run in his basement, mentioned indiandiaspora.com.

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Now, 8 years later, he has 400 brides from all over the world who are set to buy his clothes. He has even opened stores in California and Toronto to keep up with his global clientele. His success has earned him the title of ‘Sabyasachi of Surrey’, Brach says, in reference to the renowned Indian designer Sabyasachi Mukherjee.

According to by indiandiaspora.com, even hotels have tapped into the business by holding crash courses for staff on South Asian wedding traditions. Kevin Siegrest, director of catering at the Four Seasons Hotel in Vancouver, told media sources, “We’re working hand in hand with these event planners to really understand the traditions and intricacies.”

The Vice President for Multi-Cultural Markets and Alliances for Marriott International, Apoorva Gandhi too said, “As we see the rise in that population and the spending power, it’s something you can’t ignore.”

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Social media has also added to the buzz and has allowed the wedding vendors to make a global impact. Most hair and make-up studios are booked up to 3 years in advance and the artists travel around the globe to provide their services to brides. Brach was quoted as saying, “It’s an incredibly lucrative business if you have the energy to compete.”

– prepared by Varsha Gupta of NewsGram. Twitter: @VarshaGupta94

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  • AJ Krish

    The Wedding business has grown really big in the past few years because every rich Indian family wants to have a Bollywood Extravagant Wedding!

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President Ram Nath Kovind Pays His Condolences to Former UN Chief Kofi Annan

Annan was awarded the Nobel Peace Prize jointly with the UN in 2001 "for their work for a better organised and more peaceful world".

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India condoles former UN chief Kofi Annan's death.
India condoles former UN chief Kofi Annan's death. Flickr

India on Saturday condoled the death of former UN Secretary General and Nobel laureate Kofi Annan with President Ram Nath Kovind expressing his condolences to the former Ghanaian diplomat’s family and the UN community as a whole.

“Sorry to learn of the passing of former Secretary General of the United Nations Kofi Annan,” Kovind said on the Rashtrapati Bhavan Twitter handle.

“My condolences to his family and to the UN community,” he stated.

Annan, 80, died on Saturday in Switzerland after a short illness, with his wife and three children by his side.

“It is with immense sadness that the Annan family and the Kofi Annan Foundation announce that the former Secretary General of the UN and Nobel Peace Laureate, passed away peacefully on Saturday 18th August after a short illness,” his family said.

Kofi Annan
Annan was the first black African to take up the role of the world’s top diplomat, serving two terms from 1997 to 2006. Flickr

Annan was the first black African to take up the role of the world’s top diplomat, serving two terms from 1997 to 2006. He later served as the UN special envoy for Syria, leading efforts to find a peaceful solution to the conflict.

He also led a UN commission to investigate the Rohingya refugee crisis in Myanmar.

The Myanmar government led by Aung San Suu Kyi supported Annan’s recommendations on the crisis in the country’s Rakhine State.

Also Read: New AI Model to Identify the Risk of Heart Disease in Indians

Annan was awarded the Nobel Peace Prize jointly with the UN in 2001 “for their work for a better organised and more peaceful world”.

His tenure as the UN chief coincided with the Iraq war and the HIV/Aids pandemic. (IANS)