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Wedding Business: Extravagant Indian Weddings lead to expansion of the Sector in Canada

Indian weddings remain the extravagant affair they are even in Canada and cost an average of $100,000

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Traditional Indian Wedding. Image Source: Wikimedia Commons
  • The business of weddings has not even been affected by recession and the average cost remains a whopping $100,000
  • Everyone wants a piece of the industry and there have been many budding startups and one such notable venture, by Dave Singh, taps into by providing wedding attire
  • There are also hotels who have tapped into the business by holding crash courses for staff on South Asian wedding traditions

Indian weddings are a huge industry in Canada. A documentary “Little India Big Business” was aired on July 23, exploring the booming business sector in Vancouver. The documentary, by CBC journalist Bal Brach, takes into account how extravagant the affair has become.

“I was stunned to hear the average cost of an Indian wedding is $100,000 and most of the time, its hard working immigrant parents footing the bill for week-long celebrations,” Brach was quoted as saying before the documentary aired.

Shot from Little India Big Business. Image Source: CanIndia
Shot from Little India Big Business. Image Source: CanIndia

The business of weddings have not even been affected by the recession and the average cost remains a whopping $100,000. “Most of the time, it’s hard-working immigrant parents footing the bill for week-long celebrations,” Brach added.

Everyone wants a piece of the industry and there have been many budding startups. One such notable venture, by Dave Singh, taps into by providing wedding attire. Dave, who immigrated to Canada sometime in 2008, started with 12 clients in a business run in his basement, mentioned indiandiaspora.com.

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Now, 8 years later, he has 400 brides from all over the world who are set to buy his clothes. He has even opened stores in California and Toronto to keep up with his global clientele. His success has earned him the title of ‘Sabyasachi of Surrey’, Brach says, in reference to the renowned Indian designer Sabyasachi Mukherjee.

According to by indiandiaspora.com, even hotels have tapped into the business by holding crash courses for staff on South Asian wedding traditions. Kevin Siegrest, director of catering at the Four Seasons Hotel in Vancouver, told media sources, “We’re working hand in hand with these event planners to really understand the traditions and intricacies.”

The Vice President for Multi-Cultural Markets and Alliances for Marriott International, Apoorva Gandhi too said, “As we see the rise in that population and the spending power, it’s something you can’t ignore.”

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Social media has also added to the buzz and has allowed the wedding vendors to make a global impact. Most hair and make-up studios are booked up to 3 years in advance and the artists travel around the globe to provide their services to brides. Brach was quoted as saying, “It’s an incredibly lucrative business if you have the energy to compete.”

– prepared by Varsha Gupta of NewsGram. Twitter: @VarshaGupta94

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Vivo Unveils New V17 in India For Rs 22,990

The smartphone packs 8GB RAM+128GB storage and will be available in Midnight Ocean and Glacier Ice colours

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Vivo V17
The Vivo V17 is powered by the Qualcomm Snapdragon 675AIE processor, which requires low power consumption. IANS

Refreshing its V series in India, Chinese handset maker Vivo on Monday launched its Vivo V17 smartphone in India with quad-camera set up for Rs 22,990.

The smartphone houses a 32MP front camera which is placed into in the “iView” display with E3 super AMOLED screen.

“V17 is the latest addition to our flagship V series which has been phenomenal for vivo’s success in the Indian market. Centered on innovation and customer-first philosophy, Vivo’s V series has introduced quite a few industry-first features and we continue to bring the best for our customers at best price points,” Nipun Marya, Director Brand Strategy, Vivo India, said in a statement.

The smartphone packs 8GB RAM+128GB storage and will be available in Midnight Ocean and Glacier Ice colours.

It will be avilable starting December 17 on Vivo India E-store, Amazon India, Flipkart, Paytm mall, Tatacliq and Bajaj Finserv EMI Store, and across all partner retail stores.

The smartphone’s quad rear camera set up consists of a 48MP main camera, an 8MP super wide-angle camera and 2MP macro camera and 2MP bokeh camera.

The customised super AMOLED display is made of the latest E3 OLED and features an aspect ratio of 20:9.

Vivo V17
Refreshing its V series in India, Chinese handset maker Vivo on Monday launched its Vivo V17 smartphone in India with quad-camera set up for Rs 22,990. Wikimedia Commons

It also offers 100 per cent DCI-P3 colour gamut and according to the company, the smartphone filters out 42 per cent of blue light.

The Vivo V17 is powered by the Qualcomm Snapdragon 675AIE processor, which requires low power consumption.

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The smartphone runs on a 4,500mAh battery that comfortably lasts all-day long despite intensive usage coupled with Dual-Engine fast charging technology. (IANS)