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Wedding Business: Extravagant Indian Weddings lead to expansion of the Sector in Canada

Indian weddings remain the extravagant affair they are even in Canada and cost an average of $100,000

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Traditional Indian Wedding. Image Source: Wikimedia Commons
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  • The business of weddings has not even been affected by recession and the average cost remains a whopping $100,000
  • Everyone wants a piece of the industry and there have been many budding startups and one such notable venture, by Dave Singh, taps into by providing wedding attire
  • There are also hotels who have tapped into the business by holding crash courses for staff on South Asian wedding traditions

Indian weddings are a huge industry in Canada. A documentary “Little India Big Business” was aired on July 23, exploring the booming business sector in Vancouver. The documentary, by CBC journalist Bal Brach, takes into account how extravagant the affair has become.

“I was stunned to hear the average cost of an Indian wedding is $100,000 and most of the time, its hard working immigrant parents footing the bill for week-long celebrations,” Brach was quoted as saying before the documentary aired.

Shot from Little India Big Business. Image Source: CanIndia
Shot from Little India Big Business. Image Source: CanIndia

The business of weddings have not even been affected by the recession and the average cost remains a whopping $100,000. “Most of the time, it’s hard-working immigrant parents footing the bill for week-long celebrations,” Brach added.

Everyone wants a piece of the industry and there have been many budding startups. One such notable venture, by Dave Singh, taps into by providing wedding attire. Dave, who immigrated to Canada sometime in 2008, started with 12 clients in a business run in his basement, mentioned indiandiaspora.com.

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Now, 8 years later, he has 400 brides from all over the world who are set to buy his clothes. He has even opened stores in California and Toronto to keep up with his global clientele. His success has earned him the title of ‘Sabyasachi of Surrey’, Brach says, in reference to the renowned Indian designer Sabyasachi Mukherjee.

According to by indiandiaspora.com, even hotels have tapped into the business by holding crash courses for staff on South Asian wedding traditions. Kevin Siegrest, director of catering at the Four Seasons Hotel in Vancouver, told media sources, “We’re working hand in hand with these event planners to really understand the traditions and intricacies.”

The Vice President for Multi-Cultural Markets and Alliances for Marriott International, Apoorva Gandhi too said, “As we see the rise in that population and the spending power, it’s something you can’t ignore.”

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Social media has also added to the buzz and has allowed the wedding vendors to make a global impact. Most hair and make-up studios are booked up to 3 years in advance and the artists travel around the globe to provide their services to brides. Brach was quoted as saying, “It’s an incredibly lucrative business if you have the energy to compete.”

– prepared by Varsha Gupta of NewsGram. Twitter: @VarshaGupta94

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  • AJ Krish

    The Wedding business has grown really big in the past few years because every rich Indian family wants to have a Bollywood Extravagant Wedding!

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List of UPA Schemes Renamed by Modi Government

The above comparison shows that BJP is not only trying to steal the credit of previously launched schemes by Congress party by just repackaging them as new schemes

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India, elections, vietnam, BJP
Modi's LPG scheme reduced household air pollution: Study, VOA

A lot of BJP supporters claim that government led by Narendra Modi has launched several schemes for the development of nation in the last four years. What they failed to acknowledge that Narendra Modi has done nothing else than repackaging and renaming the previous schemes started by Congress and took their credit to his name. Shocked, aren’t you? In the last four years, Modi government has failed to develop any original ideas. So in order to appear like the government is working, they have renamed various successfully running schemes started by Congress party to fool people of the nation into believing that BJP has launched numerous schemes in the country. If you find this fact hard to believe, here is the list of s Modi government schemes that are nothing but altered name previously running schemes in the nation:

Pradhan Mantri Jan Dhan Yojana

Originally Basic Savings Bank Deposit Account (BSDBA)

The (BSBDA) scheme was launched in August 2012 according to RBI which provided facility of no minimum balance required to maintain the bank account and avail all the banking services. The number of withdrawals were however limited to 4 per month. The Pradhan Mantri Jan Dhan Yojana (PMJDY) is nothing else than a wrap up on BSDAB scheme adding Rs 1 lakh of accident insurance, overdraft facility up to Rs 5,000 and a life insurance of Rs 30,000 to previous BSDAB accounts.

Beti Bachao, Beti Padhao Yojana (BBBPY)

Originally National Girl Child Day programmes

BJP
The government has initiated a lot of programmes to bring about a change in the attitude of people and stop these kinds of social evils. Wikimedia Commons

According to a report of Centre for Development and Human Rights presented in 2016, the girl child education programme listed under the BBBPY scheme is nothing but the repackaging of older Sarva Shiksha Abhiyan started by Congress.

The act of similar repackaging of scheme can be found in BBBPY’s programme to improve child sex ratio and reduce the dropout rates of school girls. These programmes were already available under Congress party’s Dhanalakshmi and Sabla schemes.

Swachh Bharat Abhiyan

Originally Nirmal Bharat Abhiyan

One of the major Modi government schemes, Swachh Bharat Abhiyan launched in September 2014 is nothing but restructured result of Nirmal Bharat Abhiyan scheme which was started by Congress in April 2012.

Nirmal Bharat Abhiyan was also a renamed scheme by Congress party which was originally introduced as Central Rural Sanitation Programme by Congress in 1986.

Pradhan Mantri Awaas Yojana

Originally Indira Awaas Yojana

Pradhan Mantri Awaas Yojana, BJP
‘Pradhan Mantri Awas Yojana ‘ is an initiative by Government of India in which affordable housing will be provided to the urban poor.

According to a parliamentary standing committee report, it is found that the most anticipated Pradhan Mantri Awaas Yojna by Narendra Modi nothing by rechristened format of Indira Awaas Yojana. The funny fact about the renaming of this scheme is that several web pages of Pradhan Mantri Awaas Yojana still open as Indira Awaas Yojana documents.

Deen Dayal Upadhyay Gram Jyoti Yojana

Originally Rajiv Grameen Vidyutikaran Yojana

According to an information release by government on 23rd July 2015, the Rajiv Grameen Vidyutikaran Yojana stated by Congress is merged under the Deen Dayal Upadhyay Gram Jyoti Yojana launched by BJP with no significant changes.

Soil Health Card scheme

Originally National Project on Management of Soil Health and Fertility

According to the Outcome Budget 2015-16 of the agriculture and cooperation department, a soil health card was included in the scheme of National Project on Management of Soil Health and Fertility. The similar soil cards were also issued by Congress under the National Mission for Sustainable Agriculture.

 

Paramparagat Krishi Vikas Yojana, BJP
The aim of this scheme is to form 10,000 clusters over the next three years and bring about five lakh acres of agricultural area under organic farming to develop agricultural activity in the country

 

Paramparagat Krishi Vikas Yojana

Originally Rashtriya Krishi Vikas Yojana and other programmes

The lack of creativity and insight in Modi government schemes can be seen in its Paramparagat Krishi Vikas Yojana which is nothing but the fusion of some existing components which are amalgamated together as a cluster based programme. This fact was reported in the Outcome Budget 2015-16 of the agriculture and cooperation department.

Pradhan Mantri Jan Aushadhi Yojana

Originally Jan Aushadhi scheme

The Jan Aushadhi scheme was developed by Congress to supply unbranded medicines at reduced prices. This scheme was executed on 23 April 2008 and the first store under this scheme was established on 25 November 2008. According to an statement issued by Loksabh on 144th March 2017, the Jan Aushadhi Scheme is renamed as Pradhan Mantri Bhartiya Janaushadhi Pariyojana.

Make in iIndia, BJP
Make in India, a type of Swadeshi movement covering 25 sectors of the economy,

Make In India

Originally National Manufacturing Policy

The funny part about BJP copying this scheme from Congress National Manufacturing policy is that they forget the remove the information of previous policy in the new website of Make In India scheme. The broken download link redirects to the 2011 older policy document of year 2011.

Also Read: Prime Minister Narendra Modi Appeals MPs To Utilize Their Winter Season Well

The above comparison shows that BJP is not only trying to steal the credit of previously launched schemes by Congress party by just repackaging them as new schemes, but the BJP lacks credibility and insight required to develop new schemes necessary for the development of the nations. Some other Modi government schemes that were actually the brain child of Narendra Modi and BJP part resulted in drastic disaster in nation. GST and demonetisation are two biggest examples of such failed Modi government policies.