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Wedding Business: Extravagant Indian Weddings lead to expansion of the Sector in Canada

Indian weddings remain the extravagant affair they are even in Canada and cost an average of $100,000

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Traditional Indian Wedding. Image Source: Wikimedia Commons
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  • The business of weddings has not even been affected by recession and the average cost remains a whopping $100,000
  • Everyone wants a piece of the industry and there have been many budding startups and one such notable venture, by Dave Singh, taps into by providing wedding attire
  • There are also hotels who have tapped into the business by holding crash courses for staff on South Asian wedding traditions

Indian weddings are a huge industry in Canada. A documentary “Little India Big Business” was aired on July 23, exploring the booming business sector in Vancouver. The documentary, by CBC journalist Bal Brach, takes into account how extravagant the affair has become.

“I was stunned to hear the average cost of an Indian wedding is $100,000 and most of the time, its hard working immigrant parents footing the bill for week-long celebrations,” Brach was quoted as saying before the documentary aired.

Shot from Little India Big Business. Image Source: CanIndia
Shot from Little India Big Business. Image Source: CanIndia

The business of weddings have not even been affected by the recession and the average cost remains a whopping $100,000. “Most of the time, it’s hard-working immigrant parents footing the bill for week-long celebrations,” Brach added.

Everyone wants a piece of the industry and there have been many budding startups. One such notable venture, by Dave Singh, taps into by providing wedding attire. Dave, who immigrated to Canada sometime in 2008, started with 12 clients in a business run in his basement, mentioned indiandiaspora.com.

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Now, 8 years later, he has 400 brides from all over the world who are set to buy his clothes. He has even opened stores in California and Toronto to keep up with his global clientele. His success has earned him the title of ‘Sabyasachi of Surrey’, Brach says, in reference to the renowned Indian designer Sabyasachi Mukherjee.

According to by indiandiaspora.com, even hotels have tapped into the business by holding crash courses for staff on South Asian wedding traditions. Kevin Siegrest, director of catering at the Four Seasons Hotel in Vancouver, told media sources, “We’re working hand in hand with these event planners to really understand the traditions and intricacies.”

The Vice President for Multi-Cultural Markets and Alliances for Marriott International, Apoorva Gandhi too said, “As we see the rise in that population and the spending power, it’s something you can’t ignore.”

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Social media has also added to the buzz and has allowed the wedding vendors to make a global impact. Most hair and make-up studios are booked up to 3 years in advance and the artists travel around the globe to provide their services to brides. Brach was quoted as saying, “It’s an incredibly lucrative business if you have the energy to compete.”

– prepared by Varsha Gupta of NewsGram. Twitter: @VarshaGupta94

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  • AJ Krish

    The Wedding business has grown really big in the past few years because every rich Indian family wants to have a Bollywood Extravagant Wedding!

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Star ICC Asks Anonymous Accuser Of Sexual Assault Charges To Step Forward

The accuser said that while she was at the company, there were "clear instructions" given to make the sales team fulfil the targets.

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Star ICC
#MeToo: Star India internal panel writes to anonymous accuser to come forward

The Internal Complaints Committee of Star India on Sexual Harassment (Star ICC) has written to the anonymous accuser — who had alleged “sexual exploitation” of women employees — asking her to reach out to the committee or its external member on allegations made by her in tweets.

In a Twitter post on Friday, Star ICC, formed under the Sexual Harassment of Women at Workplace (Prevention, Prohibition and Redressal) Act, 2013 said it had reached out to the accuser through two emails on the ID provided by her through her tweets. The committee’s external member is Veena Gowda, a Mumbai-based woman rights lawyer.

The accuser, who tweeted through handle @ApurvaS17 — saying she would remain anonymous — had made sexual harassment allegations against the company’s officials in an open letter.

Star ICC
Star believes that the allegations made in the tweet without the complainant coming forward and giving any further detail, is a malicious attempt.

Asked to comment on the allegations, a Star India spokesperson said in a statement that despite no response by the anonymous accuser to the messages sent, the Star ICC had “suo moto conducted a preliminary inquiry and found no basis or factual accuracy” in respect of the allegations.

“We strongly urge any genuine complainant to approach the Star ICC. At Star, we stand with women in drawing the line on any behaviour that violates human dignity or the ability for women to pursue their dreams with respect and freedom. We have a zero-tolerance policy towards sexual harassment,” read the statement in response to an email query by IANS.

It also said that the anonymous tweet shared on October 13 raised an allegation that “runs completely counter to everything we believe in and the norms and values that we deeply embrace.”

The statement further said: “Star believes that the allegations made in the tweet without the complainant coming forward and giving any further detail, is a malicious attempt to malign and defame the reputation of the company and the CEO.” It said that Star reserves its right to initiate appropriate legal proceedings in this regard.

Star ICC
The Star ICC had “suo moto conducted a preliminary inquiry and found no basis or factual accuracy.

The accuser in her tweets had said that the #MeToo movement had encouraged her to come forward and that she had quit her job at Star India in the Airtime Sales section after 26 months and nine days and was now a homemaker, “taking care of my baby and hubby in a beautiful country, far away from Mumbai.”

The accuser said that while she was at the company, there were “clear instructions” given to make the sales team fulfil the targets in case they want to continue with their employment contract, “for which even if you have to take the clients to a hotel room and sleep with them for days.”

She said there were many instances when she and three of her female colleagues (interns) had clear instructions to reach a hotel after office hours for a private party hosted for influential friends.

Also Read: India’s Junior Foreign Minister M.J. Akbar Quits Following #MeToo Harassment Allegation By Women

She says the influential friends were “mostly bureaucrats and sometimes politicians and foreign nationals” who were “all ready to violate you, force you to dance against your wishes, drink with them, make drink(s) for them, exchange your numbers and even quietly accompany them to their respective rooms if they want you to”.

Veteran writer-director Vinta Nanda, who earlier this month accused actor Alok Nath of sexually violating her 19 years ago, wrote on Twitter: “I’m neither shocked nor surprised. I salute your courage to have come out and spoken out. The rot runs deep.” (IANS)