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With support from 1,000 Communist Party members, Disneyland opens up in Shanghai, China

The theme was developed with the price tag of $5.5 billion and designed by China’s state-owned Shanghai Shendi Group

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DisneyLand. Image source: disneydose.com
  • Shanghai Disneyland opened up on Thursday
  • The 960 acre park was a joint venture by Disney and the Chinese Government
  • Character receives communist approval

The crowds consisted of thousands of eager people ready to experience Shanghai Disneyland for the first time. Some folks showed up as early as 4:30 am. Shanghai Disneyland opened on Thursday, June 16, and despite the overcast weather, the place was packed.

The park is a total of 960 acres. This monstrosity was completed with cooperation from two parties; the Chinese Government and Disney. This is something new for Disney, as they typically do not go into partnerships. The theme was developed with the price tag of $5.5 billion and designed by China’s state-owned Shanghai Shendi Group. This means that the profits will be split between the two parties. This also means all decisions regarding the functions and ideas for the park will be debated among both parties.

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Aerial View of Shanghai Disneyland Resort. Wikimedia Commons.
Aerial View of Shanghai Disneyland Resort. Wikimedia Commons.

The park concepts follow the same guidelines as other worldwide Disney parks. Some of the rides are exact replicas of those that you can find at Disneyland, while others are unique to the Shanghai park. Disney had to go into partnerships with firms ultimately owned by Shanghai’s government.

Disney’s Chief Executive, Bob Iger told journalists, “From the moment they enter, everything they see and experience, the attractions, the food, the entertainment, down to the smallest level of detail, is instantly recognizable not only as authentically Disney, but as distinctly Chinese.”

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Interestingly, when one journalist probed workers to talk about their salary many of them stated that they simply could not talk about it. When looking at prices of tickets, the only way the workers will ever get through the Shanghai Disneyland gates is when wearing their uniform. The cost for a family of three to attend the park is more than one month’s income in mainland China.

Many consider Disneyland to be a capitalist attraction, but nonetheless Shanghai Disneyland was supported by communist party members. As close to 1,000 communist party members were in attendance on Thursday to take in opening day. As Iger stated, the park is, “authentically Disney, but as distinctly Chinese.” This is clear not only in the unique rides and Chinese food, but also in the characters. Shanghai Disneyland has its very own Mickey Mouse, known as Me Low Shoe; he has been approved by the Communist Party.

-prepared by Abigail Andrea (with inputs from Scroll.in ), an intern at NewsGram. Twitter @abby_kono

ALSO READ:

  • AJ Krish

    Its not only children who desire to spend a day in disneyland, but adults too look forward to the rides and shows it offers.The new disneyland with its Chinese touch is sure to amaze us all!

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Facebook’s Push to Become China’s WeChat May Kill it

As people become increasingly aware of social media’s harm, social media will lose its lustre

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FILE - The Facebook logo is seen on a shop window in Malaga, Spain, June 4, 2018. (VOA)

Facebook which accounts for 75 per cent of global ad spend that is likely to hit $110 billion by 2020 is nowhere near an immediate demise and government regulations would only strengthen the social networking giant in the short term, a new Forrester research has forecast.

However, Facebook’s push to become China’s WeChat — more than a messaging app and is full of capabilities to make life easier for its one billion users — would be its undoing.

Facebook‘s no-good-very-bad 2018 may have meant an overworked PR team but the social media behemoth is doing just fine.

It continues to report steady user and revenue growth: a 9 per cent year over year increase in users in Q4 2018 and a 30 per cent increase in revenue in the same time-frame.

“The three parties that could impact Facebook the most — users, brands and regulators — will move too slowly for it to feel any instant impact,” said Jessica Liu, Senior Analyst, Forrester.

The coming years won’t be easier, but the social media behemoth won’t suddenly collapse either, as many predict.

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FILE – The logo for Facebook appears on screens at the Nasdaq MarketSite, in New York’s Times Square, March 29, 2018. VOA

“But while Facebook’s short-term outlook might be fine, its long-term outlook is bleak,” Liu added

Despite constant negative news last year, Facebook continued to report strong quarter-

over-quarter user and revenue growth. Brands that mishandle their own users’ data and fail to inform them typically falter.

While these users and advertisers could affect change at the social media giant immediately, they won’t, thus allowing it to continue to defy the odds.

“Enacting and enforcing regulation takes so long that Facebook will be able to shore up its assets and unique advantages in the short term and eliminate any vulnerabilities before serious user, advertiser, or regulatory changes materialize,” Liu emphasised.

The social networking giant with over two billion users globally, is facing regulatory challenges as the Cambridge Analytica scandal has exposed its lapses of data privacy and security.

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FILE – A man poses for a photo in front of a computer showing Facebook ad preferences in San Francisco, California, March 26, 2018. VOA

The downfall for Facebook, said Liu, would come with its desire to build an all-inclusive social media experience, as its CEO mark Zuckerberg is planning to merge all apps like Messenger, WhatsApp and Instagram into one.

“Facebook’s hope to recreate WeChat, China’s largest messaging app turned all-in-one portal

to the Internet, presents long-term challenges,” Liu added.

WeChat primarily operates in a single country’s political and regulatory environment.

Also Read: South Korean Tech Giant Samsung Launches 2 New Tablets in India

“Facebook will need to tack on products and services to fulfill its one-app vision while global regulators threaten antitrust. It will also grapple with protecting user privacy globally while appeasing advertiser appetite for hypertargeting,” Liu noted.

As people become increasingly aware of social media’s harm, social media will lose its lustre.

“History has taught us that existing apps max out and then decline as users tire of the services or the company (like AOL, MySpace, Friendster). The Facebook app is already experiencing this; Instagram and WhatsApp will follow in a natural peak and then eventually decelerate, too,” Liu commented. (IANS)