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WWF Launches Website To Let People Buy More Ethical Food

There is ... growing momentum around the world with corporates who are doing and want to do the right thing because their customers are increasing demand

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Consumers
A worker removes expired food in a local supermarket in Brussels, Jan. 16, 2017. VOA

Whether buying a fish fillet at a supermarket or ordering steak in a restaurant, consumers will soon be able to use their phones to check instantly whether their food is green and ethical.Launched by environmental group WWF and investment firm BCG Digital Ventures, OpenSC is a website that harnesses blockchain technology to allow users to scan a QR code on a product or menu that reveals the full history and supply chain before they buy.

“For those catching and producing things in a very unsustainable way, it’s quite easy for them to hide behind the complexity of supply chains,” said Paul Hunyor, Asia region head at BCG Digital Ventures in Sydney.

“There is a lack of carrots for those doing good at the production end because it is very hard for them to make the end consumer aware of all the good work they’re doing,” he told the Thomson Reuters Foundation.

Food Waste, food, delivery, consumer
A worker removes expired food in a local supermarket in Brussels on Jan. 16, 2017.  VOA

Globally, consumers and retailers are demanding more information about what they procure, buy and eat, to ascertain that its production and transportation does not damage the environment, or use illegal and unethical business practices. In response, large consumer goods companies, restaurants and other businesses are looking at ways to attract more customers by offering sustainable products that are guaranteed as free of deforestation or slave labor, for example.

The OpenSC platform, conceived in 2017 when WWF was piloting a tuna fisheries traceability project in the Pacific Ocean, will initially focus on fish and beef. It plans to expand in the next two years to cover other commodities like palm oil and timber. OpenSC allows consumers to cut through the complexity and lack of transparency in supply chains, said Hunyor. The digital tool will cover environmental, social and human rights, and hopes to attract sustainability bodies and schemes, as well as corporations and major commodities producers, said Dermot O’Gorman, CEO of WWF-Australia.

Packaged Foods Could Be Harmful, consumer
Food labels promote healthier choices: Study. Pixabay

“There is … growing momentum around the world with corporates who are doing and want to do the right thing because their customers are increasing demand,” he said. Austral Fisheries, which is part of the Maruha Nichiro Group, has committed to implement OpenSC this year across its fleet which catches Patagonian toothfish. Customers and staff of supermarkets and restaurants, as well as wholesalers, can use the tool to access instant information.

Also Read: 63% Indians Now Want to Replace Meat With Plant-Based Food

For fish, that would include where it was caught, if the area is a verified sustainable fishing zone, and conditions along the supply chain. Fish tracked by OpenSC, set up as a social enterprise, will be served at a dinner for world leaders at the World Economic Forum in Davos next week. (VOA)

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Find out The Must-Try Dishes In Israel

The country is home to a wide variety of cafés, which offer range of cuisines from Arabic, European to Asian

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Israel, Food, Cuisine, Travel, Must try
The country is home to a wide variety of cafés, which offer range of cuisines from Arabic, European to Asian. Wikimedia Commons

If your travel itinerary is based on your taste buds, then Israel is your dream destination. The country is home to a wide variety of cafés, which offer range of cuisines from Arabic, European to Asian.

This food is blessed by the Mediterranean sun and topped off with garnishes of crisp fruits, nuts and vegetables. The fresh dairy products and meats are a great reason to feast upon.

Israel, Food, Cuisine, Travel, Must try
Falafel is a vey famous Israeli dish. Wikimedia Commons

IANS Life picks out some must-try dishes in Israel :-

Challah – A Jewish ceremonial bread, braided and brushed with egg white and baked to perfection

Sabich – Pita pockets stuffed to the brim with crispy fried eggplant, hardboiled egg, creamy hummus and tahini, along with salad and pickles. The sandwich is an absolute favourite among locals and a top pick street food, when you’re in Tel Aviv.

Jerusalem Bagel – Unlike typical bagels, this one is elongated, soft, slightly sweet and similar to regular bread. Vendors sell freshly baked Jerusalem Bagels all over the streets of the Old City, usually accompanied with some za’atar

Bourekas – Similar to the Indian samosa, potato, cheese or spinach stuffed triangles of filo-dough, topped with toasted sesame seeds. Head to Leon and Sons in Jaffa for a taste of this flaky treat.

Israel, Food, Cuisine, Travel, Must try
Early-Morning Scene in Mahane Yehuda Market – Jerusalem – Israel. Wikimedia Commons

Khachapuri – This traditional Georgian dish in Mahane Yehuda Market is made with eggs and cheese is combined in an eye shaped dough. Dip the outer crust in the rich and oozing centre of egg and cheese.

Rugelach – Made with chocolate, cinnamon, raisins, walnuts or fruits. Head to Marzipan Bakery in Jerusalem to dig into this oozing chocolate filled delight.

Sambusak – Mashed chickpeas, onions and spices wrapped in a triangular dough pocket. For an Indian style sambusak, visit Tandoor in Tel Aviv.

Shakshuka – Shakshuka is a dish of eggs poached in a sauce of tomatoes, sweet and spicy peppers and is often spiced with cumin and topped off with freshly cut herbs. Head to Dr. Shakshuka and swipe your bread across the pan to pick up the runny egg drenched sauce.

ALSO READ: Scent of a Lemon Can Help People Feel Better About Their Body Image

Halva – Israel is known for its incredible variety of halvas made with sesame.

Ash Tanur – A sourdough flatbread, made without yeast and sugar and best eaten with some fresh local herbs and spices.

Fresh juices – From the juicy pomegranates to citrusy oranges, Israel prides itself on serving fresh and flavourful juices. Tamara is one of the many popular juice stands in Tel Aviv. (IANS)