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WWF Launches Website To Let People Buy More Ethical Food

There is ... growing momentum around the world with corporates who are doing and want to do the right thing because their customers are increasing demand

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Consumers
A worker removes expired food in a local supermarket in Brussels, Jan. 16, 2017. VOA

Whether buying a fish fillet at a supermarket or ordering steak in a restaurant, consumers will soon be able to use their phones to check instantly whether their food is green and ethical.Launched by environmental group WWF and investment firm BCG Digital Ventures, OpenSC is a website that harnesses blockchain technology to allow users to scan a QR code on a product or menu that reveals the full history and supply chain before they buy.

“For those catching and producing things in a very unsustainable way, it’s quite easy for them to hide behind the complexity of supply chains,” said Paul Hunyor, Asia region head at BCG Digital Ventures in Sydney.

“There is a lack of carrots for those doing good at the production end because it is very hard for them to make the end consumer aware of all the good work they’re doing,” he told the Thomson Reuters Foundation.

Food Waste, food, delivery, consumer
A worker removes expired food in a local supermarket in Brussels on Jan. 16, 2017.  VOA

Globally, consumers and retailers are demanding more information about what they procure, buy and eat, to ascertain that its production and transportation does not damage the environment, or use illegal and unethical business practices. In response, large consumer goods companies, restaurants and other businesses are looking at ways to attract more customers by offering sustainable products that are guaranteed as free of deforestation or slave labor, for example.

The OpenSC platform, conceived in 2017 when WWF was piloting a tuna fisheries traceability project in the Pacific Ocean, will initially focus on fish and beef. It plans to expand in the next two years to cover other commodities like palm oil and timber. OpenSC allows consumers to cut through the complexity and lack of transparency in supply chains, said Hunyor. The digital tool will cover environmental, social and human rights, and hopes to attract sustainability bodies and schemes, as well as corporations and major commodities producers, said Dermot O’Gorman, CEO of WWF-Australia.

Packaged Foods Could Be Harmful, consumer
Food labels promote healthier choices: Study. Pixabay

“There is … growing momentum around the world with corporates who are doing and want to do the right thing because their customers are increasing demand,” he said. Austral Fisheries, which is part of the Maruha Nichiro Group, has committed to implement OpenSC this year across its fleet which catches Patagonian toothfish. Customers and staff of supermarkets and restaurants, as well as wholesalers, can use the tool to access instant information.

Also Read: 63% Indians Now Want to Replace Meat With Plant-Based Food

For fish, that would include where it was caught, if the area is a verified sustainable fishing zone, and conditions along the supply chain. Fish tracked by OpenSC, set up as a social enterprise, will be served at a dinner for world leaders at the World Economic Forum in Davos next week. (VOA)

Next Story

The Dining Table Starts Turning To The DIEning Table, Is Eating Alone Healthy?

Orchestrating a family meal, day after day, was a chore that no one wanted to undertake and so the dining table witnessed a different kind of evolution. It became lonely.

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dining
My version of a happy home is as delineated through my own experiences, so I am less than amused by this change. It is here that my perceptions of the halcyon days gone by conflicts with today's reality. Pixabay

I have grown up in a typical Punjabi household. The place was Patiala. During the peak of any season, our oddly planned, 50’s built house would be such a cacophony… the din

created by us all…family members of all age groups and sizes. For a child, the craze in those days was that of play, play and more play interspersed with food, food and more food.

And this household had generosity writ all over it. A buzzing, bustling kitchen with Biji (grandmother) ruling the roost, her palpable charm and grace was always as warm as the
sugar laden tea she offered you first thing, should you be our guest on any day, forget just a good day!

Sunday was the day for special indulgences where brunch was almost always outsourced Poori Chana Aloo (fat be damned) from Mota Halwai. Sonorous conversations happened
around the dining table. Eating together was therapeutic too because a lot of problems were solved across kitchen counters and dining tables.

food
We sat at that table for hours, far beyond the meals, just talking and laughing. The benefits went beyond health. It was nourishment of the soul and the body alike.
Pixabay

We had it all. Our generation, and the ones before us. We may not have had the sophisticated gadgetry of today’s times nor did we have the knowledge of the world on our finger tips but we did have our own small happy world knit together. We sat at that table for hours, far beyond the meals, just talking and laughing. The benefits went beyond health. It was nourishment of the soul and the body alike.

The dining table was then the deciding table. Indeed.

Nothing changed in my world as I graduated from my teens to my 20’s except the fact that I was now married with children. Life in the 90’s was simpler. Sunday was still an open
house… a family and friends communion of sorts. Feasts became larger because the number of loved ones grew tremendously. And since the humble mixie could no more churn out the humongous lassi portions fast enough, it was irrefutably replaced with a dedicated washing machine with its rattling rhythmic buzz, perched right within the large kitchen.

Yes you heard it right. To churn lassi in bucketfuls. Sounds like privileges that are beyond the ordinary? Stuff that legends are made of probably! Even if it was just one big cauldron of home cooked mutton curry served with a “never-counted-never-ending” supply of tandoori rotis and raita, there was always more than enough for everyone. Those were the days when the dining table had enough scratches on it to prove that it had been a witness to countless feasts and fights, drinks and the drunk, the romance of meals à deux, love and lovers, in different measures. We may not have had it all together, but together, we had it all.

The dining table became the defining table. Indeed.

But that was then when life was comparatively simpler and eating together was the centrepoint of the day. The turn of the century turned the tables, literally and figuratively. The size of the family started to shrink as did the size of its generosity. Best friends and cousins were non grudgingly replaced with gadgets and communication was now happening via Skype and video chats. Visits became few and far fetched.

food
Dinners saw less and less of “you have to
eat all vegetables” kind of phrases and not many young mothers seemed to be sourcing recipes for Bottle Gourd or Panjiri anymore. Pixabay

Orchestrating a family meal, day after day, was a chore that no one wanted to undertake and so the dining table witnessed a different kind of evolution. It became lonely. Just like
the people who were eating on it somedays. The table was now mostly used as a work station, the laptop siting on it, once too often. Where once food garnered positivity and
camaraderie, now the simple, neatly laid out daily meals were replaced with quick “on the go” breakfasts and “at work” lunches. Dinners saw less and less of “you have to
eat all vegetables” kind of phrases and not many young mothers seemed to be sourcing recipes for Bottle Gourd or Panjiri anymore.

The parental engagement fostered around the table was fast depleting. Did we even need a full-fledged dining table? The practical acceptance of its now defunct utility and
importance was directly related to the disappearance of the family size and family meals. It was no more the centre of distribution for anything at all.

And the dining table started to be the DIEning table instead. Indeed.

My version of a happy home is as delineated through my own experiences, so I am less than amused by this change. It is here that my perceptions of the halcyon days gone by conflicts with today’s reality. When my children left home to pursue their dreams and lives, the first thing that felt really different was the dining table. My shared meals became limited to the Langar (community meals in gurdwaras) and social events. Food has always defined my existence and our mutual love for each other often evokes wistful sentiments of a once full family life.

Also Read: Lok Sabha 2019 Elections, EC Outlines Stringent Guidelines For Social Media Usage During Campaigns

With an increasing focus on eating food that benefits our health, we have definitely moved towards nutritionally better meals but from a psychological perspective, is eating alone healthy? Healthy enough? No amounts of supplements can infuse a rush of endorphins, like a happy chatter around the dinner table can. Once the unifier, the table stands alone
today. When did it become just a piece of furniture really? Maybe it’s time to create a home, all over again, around the diening table. One meal at a time.

And bring it back to life! After all there is nothing half as good as a household bonding over a meal. (IANS)