Friday December 13, 2019
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Xiaomi Expands Its Brand’s Portfolio

With the purpose of strengthening its offline network further, Xiaomi aims to open 100 "Mi Home" stores in 2018.

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Xiaomi
Chinese smartphone maker Xiaomi on Friday announced that it was permanently cutting the prices of five of its handsets in India.

 In a bid to break the notion that it is just a smartphone brand, Chinese electronics major Xiaomi has amplified its products portfolio in categories like fitness and health, smart home, smart travel and more — using Artificial Intelligence (AI) and Internet of Things (IoT) technologies.

After gaining ground as the top selling brand in the competitive Indian smartphone market, the company has ventured into the smart home category in India, by introducing air and water purifiers, projectors, security cameras, televisions and kitchen equipment, among others.

“In 2014, we began working towards our mission of not being recognised as just another smartphone company. Along with our products in the smart home portfolio, we are also venturing into the non-technology related segments like luggage, shoes, apparel and more,” Raghu Reddy, Head, Category and Online sales, Xiaomi India told IANS.

Expanding the “Mi Home” experience stores across the country, the eight-year old company lets users try, experience and provide feedback on the minimalist design philosophy-based products that have been doing well in the international markets and have the potential to do well in the Indian space as well.

Xiaomi
The smartphone maker has introduced Mi LED TV 4 PRO (55-inch), Mi LED TV 4A PRO (49-inch) and Mi LED TV 4C PRO (32-inch).

“With our partner companies in the ‘Mi Ecosystem’, Xiaomi is the largest IoT platform in the world,” said Manu Kumar Jain, Vice President, Xiaomi Global and Managing Director, Xiaomi India.

The company has announced a new generation of AndroidTV integrated ‘Mi LED TVs’ with voice assistance, Mi Air Purifier 2S and Mi Home Security Camera 360 with “talk-back” feature at affordable prices.

“We aim to make everything inside the house a lot more smarter. We put in a lot of efforts in ensuring that if we launch something here, it is completely customised for India and that takes up a lot of time based on customer requirements in the country,” Reddy added.

Xiaomi, along with over 200 partners that are part of the “Mi Ecosystem,” curates over 115 million activated devices in segments across consumer lifestyle, smart home, travel, toys and more.

Xiaomi
Xiaomi refreshes ‘Mi TV’ series in India. (Wikimedia Commons)

Based on the users’ feedback at the experience stores and social networks, the company said it will keep customising products for the Indian users.

“The opportunities of bringing in newer products are endless. People wanted the Mi TV for long and we brought that in India with voice support. People now want us to launch laptops,” said Reddy.

In September, Xiaomi refreshed its smartphone category and launched budget-friendly devices — Redmi 6, Redmi 6A and Redmi 6 Pro smartphones along with POCO F1 in the Rs 20,000-Rs 30,000 price segment.

Started with the online-only strategy, Xiaomi is now concentrating on stabilizing its presence in offline retail as well.

Also Read: Hong Kong Based Company Tecno Launches New Smartphones

At present, the company has four “Mi Home Experience Stores” in Bengaluru, Chennai, Mumbai and Delhi and 36 “Mi Home” stores across India.

With the purpose of strengthening its offline network further, Xiaomi aims to open 100 “Mi Home” stores in 2018. (IANS)

Next Story

HP Unveils World’s Smallest Convertible Spectre x360 in India

The new HP Spectre x360 is a beautiful and powerful machine that ensues commitment to innovate for the consumers and equip them with the right tools and technology to unleash their potential

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HP
The HP device offers an integrated functionality with USB-C port placement angled in the right corner for improved cord management and the power button on the left corner of the device to avoid accidental power shut-offs. IANS

PC and printer major HP Inc on Thursday launched world’s smallest convertible Spectre x360 13 for tech-savvy users in India that comes with quad-core 10th Gen Intel chip, up to 22-hour-long battery life and 90 per cent screen-to-body ratio, for Rs 99,990.

Weighing just 1.27 kg, the ultra-slim HP device offers quad-core 13-inch convertible, HP Webcam Kill Switch, dedicated mute mic key and optional HP Sure View display, the company said in a statement.

“At HP, we innovate to improve and we reinvent because we want to keep pushing the paradigms of excellence. The new HP Spectre x360 13 is the outcome of our efforts that will set new benchmarks of design and performance in the PC industry,” said Vinay Awasthi, Managing Director, HP Inc. India, Bangladesh and Sri Lanka.

The “Webcam Kill Switch” keeps users safe from webcam hacking with a physical on/off switch to electrically turn off the webcam when not in use.

The device houses the company’s first 4K OLED 13-inch diagonal display with “True Black HDR” for perfect blacks, anti-reflection display for outdoor viewing, and factory colour calibration for amazing viewing experiences.

“The new HP Spectre x360 is a beautiful and powerful machine that ensues from our commitment to innovate for the consumers and equip them with the right tools and technology to unleash their potential,” said Vickram Bedi, senior Director, Personal Systems, HP Inc India.

HP
PC and printer major HP Inc on Thursday launched world’s smallest convertible Spectre x360 13 for tech-savvy users in India that comes with quad-core 10th Gen Intel chip, up to 22-hour-long battery life and 90 per cent screen-to-body ratio, for Rs 99,990. IANS

The device offers an integrated functionality with USB-C port placement angled in the right corner for improved cord management and the power button on the left corner of the device to avoid accidental power shut-offs.

ALSO READ: Use of Information Technology Can Save Police Personnel from Death in Line of Duty

The device comes in two colours: Nightfall Black with Copper Luxe accents and Poseidon Blue with Pale Brass accents.

One can easily log into the device using Windows Hello with standard features like HP’s smallest IR camera at 2.2 mm and a fingerprint reader, conveniently located on the keyboard deck. (IANS)