Thursday April 2, 2020
Home Lead Story Xiaomi Expand...

Xiaomi Expands Its Brand’s Portfolio

With the purpose of strengthening its offline network further, Xiaomi aims to open 100 "Mi Home" stores in 2018.

0
//
Xiaomi
Chinese smartphone maker Xiaomi on Friday announced that it was permanently cutting the prices of five of its handsets in India.

 In a bid to break the notion that it is just a smartphone brand, Chinese electronics major Xiaomi has amplified its products portfolio in categories like fitness and health, smart home, smart travel and more — using Artificial Intelligence (AI) and Internet of Things (IoT) technologies.

After gaining ground as the top selling brand in the competitive Indian smartphone market, the company has ventured into the smart home category in India, by introducing air and water purifiers, projectors, security cameras, televisions and kitchen equipment, among others.

“In 2014, we began working towards our mission of not being recognised as just another smartphone company. Along with our products in the smart home portfolio, we are also venturing into the non-technology related segments like luggage, shoes, apparel and more,” Raghu Reddy, Head, Category and Online sales, Xiaomi India told IANS.

Expanding the “Mi Home” experience stores across the country, the eight-year old company lets users try, experience and provide feedback on the minimalist design philosophy-based products that have been doing well in the international markets and have the potential to do well in the Indian space as well.

Xiaomi
The smartphone maker has introduced Mi LED TV 4 PRO (55-inch), Mi LED TV 4A PRO (49-inch) and Mi LED TV 4C PRO (32-inch).

“With our partner companies in the ‘Mi Ecosystem’, Xiaomi is the largest IoT platform in the world,” said Manu Kumar Jain, Vice President, Xiaomi Global and Managing Director, Xiaomi India.

The company has announced a new generation of AndroidTV integrated ‘Mi LED TVs’ with voice assistance, Mi Air Purifier 2S and Mi Home Security Camera 360 with “talk-back” feature at affordable prices.

“We aim to make everything inside the house a lot more smarter. We put in a lot of efforts in ensuring that if we launch something here, it is completely customised for India and that takes up a lot of time based on customer requirements in the country,” Reddy added.

Xiaomi, along with over 200 partners that are part of the “Mi Ecosystem,” curates over 115 million activated devices in segments across consumer lifestyle, smart home, travel, toys and more.

Xiaomi
Xiaomi refreshes ‘Mi TV’ series in India. (Wikimedia Commons)

Based on the users’ feedback at the experience stores and social networks, the company said it will keep customising products for the Indian users.

“The opportunities of bringing in newer products are endless. People wanted the Mi TV for long and we brought that in India with voice support. People now want us to launch laptops,” said Reddy.

In September, Xiaomi refreshed its smartphone category and launched budget-friendly devices — Redmi 6, Redmi 6A and Redmi 6 Pro smartphones along with POCO F1 in the Rs 20,000-Rs 30,000 price segment.

Started with the online-only strategy, Xiaomi is now concentrating on stabilizing its presence in offline retail as well.

Also Read: Hong Kong Based Company Tecno Launches New Smartphones

At present, the company has four “Mi Home Experience Stores” in Bengaluru, Chennai, Mumbai and Delhi and 36 “Mi Home” stores across India.

With the purpose of strengthening its offline network further, Xiaomi aims to open 100 “Mi Home” stores in 2018. (IANS)

Next Story

ASUS ROG To Launch New Gaming Laptops With 10th Generation Intel Core Processors

Additionally, after launching 120 Hz display laptops, this time company has introduced first 300 Hz laptop displays promises the best gaming experiences yet

0
ASUS
According to the company, based on the latest NVIDIA Turing architecture, these GPUs take NVIDIA's already-successful formula and dial it up. Wikimedia Commons

ASUS Republic of Gamers (ROG) on Wednesday announced new gaming laptops with new 10th Generation Intel Core processors.

The ‘ROG Spring 2020′ collection is led by the Zephyrus Duo 15 along with refreshed Zephyrus S, M, and G models. The company is yet to disclose price and availability of these new products.

ROG Strix SCAR laptops are built with up to RTX 2080 SUPER GPUs along with 300 Hz panels and ROG Strix G15 Electro Punk laptop aims at opening new possibilities for personal expression, the company said in a statement.

Please Follow NewsGram on Twitter For Latest Updates From Around The World!

These ROG laptops feature a range of the GeForce RTX 20-series GPUs from NVIDIA, including the RTX 2070 SUPER and the range-topping RTX 2080 SUPER GPUs.

According to the company, based on the latest NVIDIA Turing architecture, these GPUs take NVIDIA’s already-successful formula and dial it up.

Armed with CUDA cores for programmable shading, RT cores for ray tracing, and Tensor cores for AI-powered functions, RTX 20-series GPUs provide dedicated hardware for the acceleration of real-time, lifelike lighting, shadows and reflections.

Intel
ASUS Republic of Gamers (ROG) on Wednesday announced new gaming laptops with new 10th Generation Intel Core processors. Wikimedia Commons

To make sure that 10th Gen Intel Core CPUs perform up to their potential, ROG has introduced factory-applied liquid metal thermal compound across all 2020 Zephyrus and Strix models.

Additionally, after launching 120 Hz display laptops, this time company has introduced first 300 Hz laptop displays promises the best gaming experiences yet.

ALSO READ: YouTube Works on TikTok Rival Titled “Shorts”

These displays will provide lightning-fast, crystal-clear visuals that heighten immersion while delivering the most fluid and responsive gameplay to date. (IANS)