Wednesday April 24, 2019
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Xiaomi Expands Its Brand’s Portfolio

With the purpose of strengthening its offline network further, Xiaomi aims to open 100 "Mi Home" stores in 2018.

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Xiaomi
Chinese smartphone maker Xiaomi on Friday announced that it was permanently cutting the prices of five of its handsets in India.

 In a bid to break the notion that it is just a smartphone brand, Chinese electronics major Xiaomi has amplified its products portfolio in categories like fitness and health, smart home, smart travel and more — using Artificial Intelligence (AI) and Internet of Things (IoT) technologies.

After gaining ground as the top selling brand in the competitive Indian smartphone market, the company has ventured into the smart home category in India, by introducing air and water purifiers, projectors, security cameras, televisions and kitchen equipment, among others.

“In 2014, we began working towards our mission of not being recognised as just another smartphone company. Along with our products in the smart home portfolio, we are also venturing into the non-technology related segments like luggage, shoes, apparel and more,” Raghu Reddy, Head, Category and Online sales, Xiaomi India told IANS.

Expanding the “Mi Home” experience stores across the country, the eight-year old company lets users try, experience and provide feedback on the minimalist design philosophy-based products that have been doing well in the international markets and have the potential to do well in the Indian space as well.

Xiaomi
The smartphone maker has introduced Mi LED TV 4 PRO (55-inch), Mi LED TV 4A PRO (49-inch) and Mi LED TV 4C PRO (32-inch).

“With our partner companies in the ‘Mi Ecosystem’, Xiaomi is the largest IoT platform in the world,” said Manu Kumar Jain, Vice President, Xiaomi Global and Managing Director, Xiaomi India.

The company has announced a new generation of AndroidTV integrated ‘Mi LED TVs’ with voice assistance, Mi Air Purifier 2S and Mi Home Security Camera 360 with “talk-back” feature at affordable prices.

“We aim to make everything inside the house a lot more smarter. We put in a lot of efforts in ensuring that if we launch something here, it is completely customised for India and that takes up a lot of time based on customer requirements in the country,” Reddy added.

Xiaomi, along with over 200 partners that are part of the “Mi Ecosystem,” curates over 115 million activated devices in segments across consumer lifestyle, smart home, travel, toys and more.

Xiaomi
Xiaomi refreshes ‘Mi TV’ series in India. (Wikimedia Commons)

Based on the users’ feedback at the experience stores and social networks, the company said it will keep customising products for the Indian users.

“The opportunities of bringing in newer products are endless. People wanted the Mi TV for long and we brought that in India with voice support. People now want us to launch laptops,” said Reddy.

In September, Xiaomi refreshed its smartphone category and launched budget-friendly devices — Redmi 6, Redmi 6A and Redmi 6 Pro smartphones along with POCO F1 in the Rs 20,000-Rs 30,000 price segment.

Started with the online-only strategy, Xiaomi is now concentrating on stabilizing its presence in offline retail as well.

Also Read: Hong Kong Based Company Tecno Launches New Smartphones

At present, the company has four “Mi Home Experience Stores” in Bengaluru, Chennai, Mumbai and Delhi and 36 “Mi Home” stores across India.

With the purpose of strengthening its offline network further, Xiaomi aims to open 100 “Mi Home” stores in 2018. (IANS)

Next Story

This IPL Season Enjoy Exciting Deals on Branded TVs

But before you head to the EMI Network to shop, here is a closer look at the top TV models available on the Network and their features, so that you can make the right choice.

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TV
You can also shop for a TV offline by availing in-store financing. Pixabay

With the 2019 Indian Premier League just days away, now’s the best time to make use of money-saving offers on TVs to upgrade yours. Consider shopping for a new TV from the Bajaj Finserv EMI Network and make the most of an additional cashback during the Summer Sale! When you spend a minimum of Rs.20,000 on an LED TV, you can earn a cashback of Rs.1,000.

 

When you buy a TV from the EMI Network, you can do so on No Cost EMI. This helps avoid the hassles of using a credit card or depleting your savings, since No Cost EMIs for LED TVs start from just Rs.1,999.

 

 

What is the Bajaj Finserv EMI Network and why should buy your TV from it?

 

Bajaj Finserv EMI Network is an expansive shopping network that has its presence both online and offline. With more than 60,000 vendors in over 1,300 cities offering a million products, you are spoilt for choice. Apart from best selling TVs, the EMI Network also offers a variety of electronics, appliances, clothes, furniture and fitness equipment that you can buy on No Cost EMIs.

 

You can shop on the EMI Network with an EMI Network Card, a digital card that has a pre-approved limit of up to Rs.4 lakh. You can use this to make any number of purchases up to the limit, without enduring the hassles of using a credit card. If you don’t have an EMI Network Card but wish to apply for one, you can also get one by visiting the Bajaj Finserv customer portal online.

 

When it comes to buying a TV, you can choose from the latest LED TVs and LCD TVs and buy a Sony TV, Lloyd TV, Haier TV or LG TV. Thanks to the No Cost EMI scheme, you just have to pay the purchase price and nothing more. For convenient repayment, Bajaj Finserv allows you to choose a tenor ranging from 3 to 24 months. But before you head to the EMI Network to shop, here is a closer look at the top TV models available on the Network and their features, so that you can make the right choice.

 

Lloyd HD Ready Smart LED L32N2S

 

Screen size: 80cm

Display type: OLED

Smart TV: Yes

Screen mirroring: Yes

Connectivity: Wi-Fi, HDMI, USB

Display resolution: 1366×768 pixels

Connectivity options: 2 USB, 2 HDMI

Audio output: Headphone

 

Key takeaways:

 

  • Lloyd HD Ready Smart LED L32N2S has an Any-View Cast feature that lets you mirror your smartphone on to the TV screen so you can enjoy bigger and brighter content, be it images or videos.
  • The L32N2S has a built-in Wi-Fi connection with which you can browse any content on your TV as per your preference. This allows you to set aside your mobile phone and stream varied content on the TV’s big screen.
  • This TV also has a 3D comb filter that allows you to watch everything in high definition. This is because the filter is capable of dissociating black and white from other colours. Hence, what you see is vivid and highly precise, very close to reality.

 

Sony HD LED KLV-32R422F

 

Screen size: 80cm

Display resolution: 1366×768 pixels

Display type: LCD

Backlight type: Edge LED

Backlight dimming type: Frame Dimming

Colour enhancement: Live Colour Technology

HDR: Yes

Connectivity options: 2 HDMI, 2 USB, and more

Picture modes: Vivid, standard, photo-custom, custom, photo-vivid, cinema, sports, game, photo-standard, HDR cinema, HDR game, and graphics

Speaker type: Front open baffle speaker

Subwoofer: Bass reflex speaker

Sound modes: Standard, music, cinema, sports

Dolby Digital: Yes

FM radio: Yes

TV
The powerful built-in subwoofer of this TV makes movies and sounds more life-like. Pixabay

Key takeaways:

 

  • This full HD TV has X-Reality PRO upscaling technology with which you can view every minute detail of the video output that you see on the screen.
  • The powerful built-in subwoofer of this TV makes movies and sounds more life-like.
  • The X-Protection PRO also protects your Sony TVin more than one way. It has no ventilation holes so dust stays away. Also, the primary capacitor safeguards the TV during sudden electrical fluctuations, and the wiring has an anti-humidity coating that prevents short circuits.
  • This TV also has a lightning protector that protects it against lightning strikes of up to 9,000V.

 

Samsung N4300 Smart HD TV

 

Screen type: LED

Screen size: 80cm

Display resolution: 1366×768 pixels

HDR: Yes

Smart: Yes

Contrast Enhancer: Yes

Film mode: Yes

Dolby Digital Plus: Yes

Speaker type: 4CH

Bluetooth audio: Yes

Wi-Fi: Yes

Sound mirroring: Yes

Analogue clean view: Yes

Connectivity: 2 HDMI, 1 USB

Processor: Quad-Core

Digital clean view: Yes

Game mode: Yes

Ultra clean view: Yes

 

Key takeaways:

 

  • With superior 40 watt sound, you can enjoy an unparalleled audio experience with this TV that is up to two times more powerful.
  • The HDR compatibility of this TV offers better clarity and accurate details for all video output. This means you will get to see bright scenes in full luminance, while darker visuals are balanced beautifully with equal precision.
  • With the Ultra Clean Analyzing advanced algorithm in place, you can view higher quality images that do not suffer from any distortion.
  • The PurColor technology embedded in this TV allows you to watch content with natural colours. This means every highlight or colour you see is as close to what you’d view in real life.

 

Choose from these TV models or pick any other model that suits your viewing needs. Then, follow these steps to shop for your TV online at the Bajaj Finserv EMI Network.

Also Read: Entire Hindus of a Village Barred from Voting

  • Visit a Bajaj Finserv partner website
  • Search for your preferred TV
  • Choose ‘Bajaj Finserv No Cost EMI’ as the payment option
  • Select a convenient EMI scheme
  • Confirm your order with an OTP

You can also shop for a TV offline by availing in-store financing. Visit your nearest Bajaj Finserv partner store and simply ask for the TV of your choice, and pay via easy No Cost EMIs. Most importantly, check your pre-approved offer from Bajaj Finserv before making any purchases on the EMI Network. This way you can view personalised deals and enjoy quick approval.