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Xiaomi Focusing on Rural Retail in India

But the eight-year-old company wants to be recognised not as just another smartphone company and it began working towards this mission in 2014

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Xiaomi
Xiaomi.

Chinese electronics major Xiaomi, which is focusing on amplifying its product portfolio beyond smartphones, is all set to launch on Tuesday a new business which, according to the company, will “change rural retail in India”.

“Excited about a new business that we are launching. We’ll announce it tomorrow,” Manu Kumar Jain, Vice President, Xiaomi Global and Managing Director, Xiaomi India, revealed in a tweet on Monday.

“This new business will forever change rural retail in India,” he stressed.

Started with the online-only strategy, Xiaomi is fast expanding its presence in offline retail as well.

In September, the company launched its fourth flagship “Mi Home” experience store in the country, in Bengaluru, along with a new office.

“With the launch of a new ‘Mi Home’ experience store, we aim to bring maximum international products to the Indian markets,” Jain said at the time of the launch.

The complaint alleged that Xiaomi had used the patents without any license from Yulong.
Started with the online-only strategy, Xiaomi is fast expanding its presence in offline retail as well, wikimedia commons

With the purpose of strengthening its offline network further, Xiaomi said in September it wanted to open 100 “Mi Home” stores in 2018 itself.

Known for its low-cost phones, the company shipped 11.7 million units and became the top brand in the Indian market with 27.3 per cent share in the third quarter this year, with Samsung at second spot, according to an International Data Corporation (IDC) report last week.

The company grew to a new high on the back of its successful Redmi 5A and Redmi Note 5 Pro series and refreshed Redmi 6/A/Pro portfolio, said the report.

Also Read- Apple Makes a Deal with Amazon, Which is Win-Win Game For Both

But the eight-year-old company wants to be recognised not as just another smartphone company and it began working towards this mission in 2014.

Along with its products in the smart home portfolio, its is also venturing into non-technology related segments like luggage, shoes, apparel and more. (IANS)

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Xiaomi Plans to Bring 10 5G Smartphones in Year 2020

Additionally, Jun noted that Xiaomi's IoT platform has connected 196 million devices, and the number of users of IoT devices exceeds 3 million

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Xiaomi, mi, devices, phones, sale
The highest demand among people was for of smartphones, followed by Mi ecosystem devices, accessories and Mi TVs. Wikimedia Commons

Chinese handset maker Xiaomi is aiming to introduce at least 10 5G smartphones in 2020 as it mulls quickly making 5G devices just as common as 4G phones.

According to the handset maker’s founder Lei Jun, Xiaomi aims to launch 5G phones that could cover the full range of prices from the lower to the higher end.

During the company’s developer conference held here, Jun said that all Xiaomi smartphones with a price tag of more than $285 (2000 Yuan) will be 5G phones.

MIUI 11
Chinese smartphone manufacturer Xiaomi is also reportedly planning to add three new features to its MIUI 11 user interface. Wikimedia Commons

Although Chinese smartphone brands have started introducing 5G phones this year, even before the official commercialization of the network in the country, Lei believes that demands for 5G devices will only take off when a large number of local consumers are willing to change their handsets into 5G-enabled ones, ZDNet reported on Wednesday.

The company has already launched a 5G+AIoT strategy so as to increase the development and adoption of the use of its AIoT services.

Also Read: Tech Giant Google Announces New Limitations on Political Advertisements

Additionally, Jun noted that Xiaomi’s IoT platform has connected 196 million devices, and the number of users of IoT devices exceeds 3 million.

Recently, MediaTek announced that it will hold a new product launch conference on November 26, officially releasing a new 5G chip and there is news that the first model of MediaTek’s 5G chip is likely to be the Redmi K30. (IANS)