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Xiaomi Focusing on Rural Retail in India

But the eight-year-old company wants to be recognised not as just another smartphone company and it began working towards this mission in 2014

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Xiaomi
Xiaomi leads India wearables market in Q3 2018: IDC.
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Chinese electronics major Xiaomi, which is focusing on amplifying its product portfolio beyond smartphones, is all set to launch on Tuesday a new business which, according to the company, will “change rural retail in India”.

“Excited about a new business that we are launching. We’ll announce it tomorrow,” Manu Kumar Jain, Vice President, Xiaomi Global and Managing Director, Xiaomi India, revealed in a tweet on Monday.

“This new business will forever change rural retail in India,” he stressed.

Started with the online-only strategy, Xiaomi is fast expanding its presence in offline retail as well.

In September, the company launched its fourth flagship “Mi Home” experience store in the country, in Bengaluru, along with a new office.

“With the launch of a new ‘Mi Home’ experience store, we aim to bring maximum international products to the Indian markets,” Jain said at the time of the launch.

The complaint alleged that Xiaomi had used the patents without any license from Yulong.
Started with the online-only strategy, Xiaomi is fast expanding its presence in offline retail as well, wikimedia commons

With the purpose of strengthening its offline network further, Xiaomi said in September it wanted to open 100 “Mi Home” stores in 2018 itself.

Known for its low-cost phones, the company shipped 11.7 million units and became the top brand in the Indian market with 27.3 per cent share in the third quarter this year, with Samsung at second spot, according to an International Data Corporation (IDC) report last week.

The company grew to a new high on the back of its successful Redmi 5A and Redmi Note 5 Pro series and refreshed Redmi 6/A/Pro portfolio, said the report.

Also Read- Apple Makes a Deal with Amazon, Which is Win-Win Game For Both

But the eight-year-old company wants to be recognised not as just another smartphone company and it began working towards this mission in 2014.

Along with its products in the smart home portfolio, its is also venturing into non-technology related segments like luggage, shoes, apparel and more. (IANS)

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10 Media Outlets From India Selected For YouTube Funding

Other projects look at the sustainability of news organisations, including work on new business models and programmes to support a healthy news ecosystem

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10 Indian media outlets among 87 selected for YouTube funding. Pixabay

Ten media outlets from India have been selected for receiving YouTube innovation funding as part of the Google News Initiative (GNI) to help newsrooms and publishers strengthen their online video capabilities and experiment with new formats for video journalism.

These 10 news organisations – Asianet News Media and Entertainment Pvt. Ltd., Bharatiya Digital Party (BhaDiPa), FACTLY, Gaon Connection, India Today Group, Live Data Visualisation Pvt. Ltd., NDTV, NYOOOZ, ShepHertz and Video Volunteers — are among the 87 selected from 23 countries.

“Today’s announcement reinforces our commitment to supporting a strong future for news video,” Timothy Katz, Director of News Partnerships, YouTube, said in a blog post on Tuesday.

“Hailing from 23 countries around the world, they represent a diverse array of broadcasters, traditional and digital publishers, local media, agencies and creators, but all share a commitment to quality journalism and a spirit of innovation,” Katz added.

YouTube is rolling out a new service "YouTube Music" on May 22 to seperate the music and film components on the Google-owned video-sharing platform.
YouTube. Pixabay

As part of the launch of Google News Initiative in March, YouTube committed $25 million funding to support the future of news.

Many of the projects selected for the innovation funding are focused on expanding newsroom video operations and trying out new ways of reporting news through video — from reaching younger audiences online to exploring live and fact-checking formats.

Also Read- Twitter Warns Unusual Activity From Hackers in China and Saudi Arabia

Other projects look at the sustainability of news organisations, including work on new business models and programmes to support a healthy news ecosystem.

“Over the coming months, we’ll be sharing insights gained from the projects and giving newsrooms the opportunity to benefit from the learnings,” Katz added. (IANS)