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YouTube reopens in Pakistan, launches plan to monetize Online Features

With reportedly 29 percent of local population using the internet regularly, there is a huge market for YouTube to capitalise on

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September 30, 2016: Eight months after YouTube was re-opened in Pakistan, officials of the video streaming website launched a plan to monetize the medium along with an offline feature for Pakistanis.
YouTube made the two announcements at a press conference held at the DHA Golf Club, The Express Tribune reported.

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“By making these popular videos available for temporary offline viewing, fans can connect more easily with their favourite content, while also helping bring more viewers to their videos,” Tania Aidrus, head of business development in the Next Billion Users team at Google Asia Pacific, said.
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“We hope to keep finding better ways to make video content more affordable and accessible in Pakistan,” she added.

Once taken offline, the chosen video will be available for viewing for 48 hours without an internet connection. According to Aidrus, this will come in handy in areas with no Wi-Fi and no networks for data connection.
In addition to that, they also announced the launch of the YouTube Partner Program, which allows content creators in Pakistan to monetise their original works. The revenue generated will be split, with a majority share going to the creator. Moreover, YouTube provides video creators with resources and opportunity to improve their skills and build larger audiences.

 

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“Since we launched YouTube in Pakistan earlier this year, we have seen amazing things from Pakistanis posting their videos,” said Google Asia Pacific industry head Khurram Jamali.

“The breadth of their talent and creativity is already very impressive and we hope this programme will help bring even more talent onto this platform, to share with the whole world,” Jamali added.
With reportedly 29 percent of local population using the internet regularly, there is a huge market for YouTube to capitalise on. (IANS)
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FIFA World Cup 2018: Indian Cuisine becomes the most sought after in Moscow

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Indian cuisine in FIFA World cup
Indian dishes available in Moscow during FIFA World Cup 2018, representational image, wikimedia commons

June 17, 2018:

Restaurateurs Prodyut and Sumana Mukherjee have not only brought Indian cuisine to the ongoing FIFA World Cup 2018 here but also plan to dish out free dinner to countrymen if Argentina wins the trophy on July 15.

Based in Moscow for the last 27 years, Prodyut and Sumana run two Indian eateries, “Talk Of The Town” and “Fusion Plaza”.

You may like to read more on Indian cuisine: Indian ‘masala’, among other condiments spicing up global food palate.

Both restaurants serve popular Indian dishes like butter chicken, kebabs and a varied vegetarian spread.

During the ongoing FIFA World Cup 2018, there will be 25 per cent discount for those who will possess a Fan ID (required to watch World Cup games).

There will also be gifts and contests on offers during matches in both the restaurants to celebrate the event.

The Mukherjees, hailing from Kolkata, are die-hard fans of Argentina. Despite Albiceleste drawing 1-1 with Iceland in their group opener with Lionel Messi failing to sparkle, they believe Jorge Sampaoli’s team can go the distance.

“I am an Argentina fan. I have booked tickets for a quarterfinal match, a semifinal and of course the final. If Argentina goes on to lift

During the World Cup, there will be 25 per cent discount for those who will possess a Fan ID (required to watch World Cup games).

There will also be gifts and contests on offers during matches in both the restaurants to celebrate the event.

FIFA World Cup 2018 Russia
FIFA World Cup 2018, Wikimedia Commons.

“We have been waiting for this World Cup. Indians come in large numbers during the World Cup and we wanted these eateries to be a melting point,” he added.

According to Cutting Edge Events, FIFA’s official sales agency in India for the 2018 World Cup, India is amongst the top 10 countries in terms of number of match tickets bought.

Read more about Indian cuisine abroad: Hindoostane Coffee House: London’s First Indian Restaurant.

Prodyut came to Moscow to study engineering and later started working for a pharmaceutical company here before trying his hand in business. Besides running the two restaurants with the help of his wife, he was into the distribution of pharmaceutical products.

“After Russia won the first match of the World Cup, the footfall has gone up considerably. The Indians are also flooding in after the 6-9 p.m. game. That is the time both my restaurants remain full,” Prodyut said.

There are also plans to rope in registered fan clubs of Latin American countries, who will throng the restaurants during matches and then follow it up with after-game parties till the wee hours.

“I did get in touch with some of the fan clubs I had prior idea about. They agreed to come over and celebrate the games at our joints. Those will be gala nights when both eateries will remain open all night for them to enjoy,” Prodyut said.

Watching the World Cup is a dream come true for the couple, Sumana said.

“We want to make the Indians who have come here to witness the spectacle and feel at home too. We always extend a helping hand and since we are from West Bengal, we make special dishes for those who come from Bengal,” she added. (IANS)