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50 percent of millennials in US prefer checking Snapchat first over other social media platforms : Survey

The survey involving nearly 10,000 college students found that 58 per cent of them check Snapchat over Facebook, Instagram, and LinkedIn combined

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New York, Mar 17, 2017: More than 50 per cent of millennials in the US prefer checking Snapchat first over other social media platforms such as Facebook, Instagram, and LinkedIn, the results of a new survey suggest.

The survey involving nearly 10,000 college students found that 58 per cent of them check Snapchat over Facebook, Instagram, and LinkedIn combined.

Instagram accounted for 27 per cent, Facebook for 13 per cent, and LinkedIn for two per cent, or a total of 42 per cent, showed the new data gathered by LendEDU, an online marketplace for student loans and student loan refinancing.

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The findings suggest that Snap Inc., parent company of messaging app Snapchat, may not only survive the volatile Wall Street environment, but prosper.

Snap Inc has been the word on Wall Street since it went public on March 2.

Snap rode its immense popularity to produce eye-popping numbers during its initial offering, with a first day closing price at $24.53.

In the days following the IPO, shares of Snap traded lower as exuberance and volume settled.

But the messaging app’s popularity among millenials (born between 1980 and and early 2000s)can help the company prosper in the stock market, according to the new results.

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“Overall, Snap’s access and importance to millennials will be the driving force behind their success in the stock market,” LendEDU said in a report on Thursday.

For the study, LendEDU has gathered this data under license from polling company WhatsGoodly.

According to Snap, the majority of Snapchat users are aged 18-to-34 years old. On an average, these users visit the app 18 times a day for a combined 25 to 30 minutes.

Additionally, users younger than 25 visit the application more than 20 times a day for more than 30 minutes. (IANS)

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Facebook rolls Out Several Monetisation Products

Facebook said it will open up the fan subscription feature to more creators

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Facebook rolls Out Monetisation Products Including
Facebook rolls Out Monetisation Products Including "Brand Collabs Manager" ,Pixabay

To give YouTube stiff competition, Facebook has rolled out several monetisation products for its creator community including a “Brand Collabs Manager” that lets brands search and find creators to potentially establish deals and partnerships with.

“We’ve been testing this with a limited set of partners, and will now be opening up more broadly,” Facebook said in a statement on Tuesday.

Facebook said it will open up the fan subscription feature to more creators. The fan subscriptions allows fans to support creators they love by pledging $4.99 per month in exchange for perks like exclusive content and a special badge highlighting their status as a supporter.

“We’re also launching a limited program called Facebook for Creators Launchpad to help support creators we think fans will seek out in Facebook Watch,” Fidji Simo, Facebook’s Vice President of Product and Sibyl Goldman, Director of Entertainment Partnerships, Facebook, stated in a blog post.

When Facebook launched its video-on-demand service, “Facebook Watch”, it started with shows, and while they will continue to have a prominent place in Watch, it will now bring videos from Pages into Watch as well, helping creators connemct with more fans and earning higher revenue.

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facebook Marketing, Pixabay

As part of the new updates, Facebook also announced new tools to make videos more interactive. It announced a set of new tools — polling for Live and on-demand video and gamification for Live — that are aimed at giving creators the power to create fun, unique, and interactive content for their fans.

“We want to help creators connect with their fans through videos, Live With, Facebook Stories and Watch Party,” Simo and Goldman further wrote.

Also read: Facebook Helps Couple Raise $3.4mn For Reuniting Immigrant Families

“We want to provide different ways for creators to make money on Facebook, so they can choose what makes sense for their content and community,” they added. (IANS)