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50 percent of millennials in US prefer checking Snapchat first over other social media platforms : Survey

The survey involving nearly 10,000 college students found that 58 per cent of them check Snapchat over Facebook, Instagram, and LinkedIn combined

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New York, Mar 17, 2017: More than 50 per cent of millennials in the US prefer checking Snapchat first over other social media platforms such as Facebook, Instagram, and LinkedIn, the results of a new survey suggest.

The survey involving nearly 10,000 college students found that 58 per cent of them check Snapchat over Facebook, Instagram, and LinkedIn combined.

Instagram accounted for 27 per cent, Facebook for 13 per cent, and LinkedIn for two per cent, or a total of 42 per cent, showed the new data gathered by LendEDU, an online marketplace for student loans and student loan refinancing.

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The findings suggest that Snap Inc., parent company of messaging app Snapchat, may not only survive the volatile Wall Street environment, but prosper.

Snap Inc has been the word on Wall Street since it went public on March 2.

Snap rode its immense popularity to produce eye-popping numbers during its initial offering, with a first day closing price at $24.53.

In the days following the IPO, shares of Snap traded lower as exuberance and volume settled.

But the messaging app’s popularity among millenials (born between 1980 and and early 2000s)can help the company prosper in the stock market, according to the new results.

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“Overall, Snap’s access and importance to millennials will be the driving force behind their success in the stock market,” LendEDU said in a report on Thursday.

For the study, LendEDU has gathered this data under license from polling company WhatsGoodly.

According to Snap, the majority of Snapchat users are aged 18-to-34 years old. On an average, these users visit the app 18 times a day for a combined 25 to 30 minutes.

Additionally, users younger than 25 visit the application more than 20 times a day for more than 30 minutes. (IANS)

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Co-Founders of Instagram Step Down From The Firm

Instagram Co-founders Resign from Social Media Company

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Kevin Systrom, CEO and co-founder of Instagram, prepares for Wednesday's announcement about IGTV in San Francisco, June 19, 2018. (VOA)

The co-founders of Instagram are resigning their positions with the social media company.

Chief Executive Kevin Systrom said in a statement late Monday that he and Mike Krieger plan to leave the company in the next few weeks.

Krieger is chief technical officer. They founded the photo-sharing app in 2010 and sold it to Facebook in 2012 for about $1 billion.

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Representational image. Pixabay

There was no immediate word on why they chose to leave the company but Systrom says they plan to take time off to explore their creativity again.

Representatives for Instagram and Facebook didn’t immediately respond to after-hours messages from The Associated Press.

Also Read- Apple Completes Acquisition of Shazam, World’s Most Popular Music Recognition App

Instagram has seen explosive growth since its founding, with an estimated 1 billion monthly users and 2 million advertisers. (VOA)