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A mobile App ‘Go-Jek’ relieves people of maddening traffic in Jakarta, Indonesia

Go-Jek says, it has more than 200,000 drivers around Indonesia

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Go-Jek, An Ojek For Every Need Image Source:Flickr
  • Go-Jek’s vision is to escape competition by creating an on-demand platform for anything the consumer wants
  • With rides on motorcycles,Go-Jek has built on the usual strategy of providing rides to introduce a slew of additional Go- services to the app
  • The sudden success over the past two years took even its founder by surprise

s.The ride-hailing apps that are now part of daily life from New York to New Delhi and London are usually used to summon cars. Jakarta, the world’s sixth-largest urban sprawl and by some measures the most car-clogged, needed something different.

Go-Jek became a  sudden success over the past two years and took even its founder by surprise. “We really had no idea it would be adopted so widely and so quickly,” said Nadiem Makarim, who admits the company and its app struggled to keep pace when tens of thousands began downloading it. Makarim believes Jakarta’s carmageddon had arrived at a “pain point” of huge unmet demand for a solution.

As by far the biggest economy in Southeast Asia, making up a third of the region’s gross domestic product, Indonesia has also attracted Uber and Go-Jek’s fiercest competitor, Malaysia’s Grab, which is headed by Makarim’s Harvard classmate Anthony Tan.

Go-Jek has built on the usual strategy of providing rides to introduce a slew of additional Go- services to the app, including delivering food, groceries, cleaners, massage therapists and beauticians to homes.

The Go-Send document pickup and delivery service and Go-Food are the company’s two biggest businesses after rides, Makarim said. Go-Food, he said, has become the biggest food delivery business in Southeast Asia by number of transactions.

“Go-Jek’s vision is to escape competition by creating an on-demand platform for anything our consumer wants,” he said. “We’re not stuck on our identity based on what we think it should be. We let the market decide what they want us to be.”

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Go-Jek logo Image Source:Wikimedia Commons

Like elsewhere, ride hailing apps are drawing an angry backlash from taxi drivers as their incomes drop. In March, a protest by thousands of taxi drivers that paralyzed the capital turned violent, with cabbies brawling in the streets with green-jacketed drivers from Go-Jek and Grab.

Go-Jek says it has more than 200,000 drivers around Indonesia but the pain for taxis seems most acute in Jakarta, where all the ride hailing services are battling fiercely for customers, pushing fares to rock bottom.

Yet the apps have proven so useful to people in a city where officials estimate congestion causes losses of $3 billion a year that attempts to ban them on the basis of claims of unfair competition have failed.

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When the transport minister issued a directive last December banning app-based ojeks, the public outcry was such that President Joko Widodo quickly overruled the decision.

“We want to make Indonesia proud that this is a uniquely Indonesian company that was started here,” Makarim said. The nationalistic appeal of a home-grown tech success is also a potent advantage for the company. (VOA)

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Increased Life Satisfaction From Success Materialism: Study

Researchers have found that viewing wealth and material possessions as a sign of success yields significantly better results to life satisfaction

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success, career, study, growth
Number of hate groups in US have increased from 497 to 1020 within two decades. VOA

Researchers have found that viewing wealth and material possessions as a sign of success yields significantly better results to life satisfaction than viewing wealth and possessions as a sign of happiness.

“People simply say ‘money can’t buy you happiness’ and just assume that materialism has a negative influence on overall well-being,” said Jenny Jiao, Assistant Professor at Binghamton University in the US.

“But it’s not that simple. There is a real difference between success materialism and happiness materialism,” Jiao said.

For the study published in the journal Applied Research in Quality of Life, researchers surveyed over 7,500 German adults.

success, career, study
Agile methodology is the trend of today, for companies big and small. Pixabay

They first determined if participants had either a happiness materialistic or success materialistic mindset and then asked questions regarding current satisfaction of life, expected satisfaction of life in the future and economic motivations.

They found that happiness materialism (wealth and material consumption is a sign of a happy life) can negatively influence life satisfaction in two different ways.

It can lead a person to be dissatisfied with their current standard of living, which in turn negatively influences overall life satisfaction.

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This can lead a person to not find satisfaction from other important areas of life such as family life, social life, and health, which negatively influences overall life satisfaction.

Success materialism (wealth and material possessions are a sign of success in life) positively influences life satisfaction by boosting a person’s economic motivation.

This can lead to a rise in their future satisfaction with their standard of living, which positively influences overall life satisfaction.

“Your happiness should never rely on money alone, but money can be a tool to motivate you to achieve major milestones in your life, which can make you feel happier in the long run,” Jiao said. (IANS)