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A mobile App ‘Go-Jek’ relieves people of maddening traffic in Jakarta, Indonesia

Go-Jek says, it has more than 200,000 drivers around Indonesia

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Go-Jek, An Ojek For Every Need Image Source:Flickr
  • Go-Jek’s vision is to escape competition by creating an on-demand platform for anything the consumer wants
  • With rides on motorcycles,Go-Jek has built on the usual strategy of providing rides to introduce a slew of additional Go- services to the app
  • The sudden success over the past two years took even its founder by surprise

s.The ride-hailing apps that are now part of daily life from New York to New Delhi and London are usually used to summon cars. Jakarta, the world’s sixth-largest urban sprawl and by some measures the most car-clogged, needed something different.

Go-Jek became a  sudden success over the past two years and took even its founder by surprise. “We really had no idea it would be adopted so widely and so quickly,” said Nadiem Makarim, who admits the company and its app struggled to keep pace when tens of thousands began downloading it. Makarim believes Jakarta’s carmageddon had arrived at a “pain point” of huge unmet demand for a solution.

As by far the biggest economy in Southeast Asia, making up a third of the region’s gross domestic product, Indonesia has also attracted Uber and Go-Jek’s fiercest competitor, Malaysia’s Grab, which is headed by Makarim’s Harvard classmate Anthony Tan.

Go-Jek has built on the usual strategy of providing rides to introduce a slew of additional Go- services to the app, including delivering food, groceries, cleaners, massage therapists and beauticians to homes.

The Go-Send document pickup and delivery service and Go-Food are the company’s two biggest businesses after rides, Makarim said. Go-Food, he said, has become the biggest food delivery business in Southeast Asia by number of transactions.

“Go-Jek’s vision is to escape competition by creating an on-demand platform for anything our consumer wants,” he said. “We’re not stuck on our identity based on what we think it should be. We let the market decide what they want us to be.”

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Go-Jek logo Image Source:Wikimedia Commons

Like elsewhere, ride hailing apps are drawing an angry backlash from taxi drivers as their incomes drop. In March, a protest by thousands of taxi drivers that paralyzed the capital turned violent, with cabbies brawling in the streets with green-jacketed drivers from Go-Jek and Grab.

Go-Jek says it has more than 200,000 drivers around Indonesia but the pain for taxis seems most acute in Jakarta, where all the ride hailing services are battling fiercely for customers, pushing fares to rock bottom.

Yet the apps have proven so useful to people in a city where officials estimate congestion causes losses of $3 billion a year that attempts to ban them on the basis of claims of unfair competition have failed.

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When the transport minister issued a directive last December banning app-based ojeks, the public outcry was such that President Joko Widodo quickly overruled the decision.

“We want to make Indonesia proud that this is a uniquely Indonesian company that was started here,” Makarim said. The nationalistic appeal of a home-grown tech success is also a potent advantage for the company. (VOA)

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Amazon Unveils its Next-Gen Prime Air Drone to Deliver Packages to Customers

Wire detection is one of the hardest challenges for low-altitude flights

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Amazon, India, E-Commerce
The brands that focus on creating trust along with profits and growth are the ones that will survive in this business.VOA

By Nishant Arora

Upping the ante for its rivals, Amazon on Wednesday unveiled its latest and Next-Gen Prime Air drone that can fly up to 24 km and deliver packages under 2.5 kg to customers in less than 30 minutes.

The drone would start shipping packages within months, starting with the US.

“With the help of our world-class fulfillment and delivery network, we expect to scale Prime Air both quickly and efficiently, delivering packages via drone to customers within months,” Jeff Wilke, CEO of Amazon Worldwide Consumer, told the audience at its “Re: Mars” event here.

A hybrid design, it can do vertical takeoffs and landings – like a helicopter.

“It’s efficient and aerodynamic – like an airplane. It also easily transitions between these two modes – from vertical-mode to airplane mode, and back to vertical mode,” informed Wilke.

The new Prime Air drone employs diverse sensors and advanced algorithms, such as multi-view stereo vision, to detect static objects like a chimney.

Amazon, New york
A delivery person pushes a cart full of Amazon boxes in New York City, U.S., Feb. 14, 2019. VOA

To detect moving objects, like a paraglider or helicopter, it uses proprietary computer-vision and machine learning algorithms.

The drone needs a small area around the delivery location that is clear of people, animals, or obstacles.

“We determine this using explainable stereo vision in parallel with sophisticated AI algorithms trained to detect people and animals from above,” emphasised the Amazon executive.

Also Read- Apple Products Managed to Escape the Fallout of Trade War, Says Apple CEO Tim Cook

Wire detection is one of the hardest challenges for low-altitude flights.

“Through the use of computer-vision techniques we’ve invented, our drones can recognize and avoid wires as they descend into, and ascend out of, a customer’s yard,” said Wilke. (IANS)