December 12, 2016: Facebook on Monday announced the appointment of Pulkit Trivedi, who had led Google's e-commerce team until recently, as Industry Director for e-commerce, retail, travel and financial services verticals, where he will lead in building and maintaining strategic relationships with clients in the country.

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Trivedi comes to Facebook with over 18 years of industry experience and most recently, he held the position of Head of Industry, e-commerce at Google India and was with the company since April 2012.

He was responsible for driving a large business for Google India.

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"We are thrilled to have Pulkit join the talented Facebook team to help grow our advertising business. Pulkit is a well-proven business professional who along with our teams will strengthen our ability to deliver personalised marketing at scale to clients in India," said Umang Bedi, Managing Director, Facebook India. (IANS)