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Bookmaker Business Creation

The sports betting solutions provider www.betinvest.com offers a full range of services

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Bookmaker, Business, Websites
One of the essential parts of the betting business is software. Pixabay

Betting websites are one of the most promising areas of business. In the past, its technical support did not always work properly. But in recent years, as a result of the rapid development of IT-technologies, new solutions have emerged that allow building this industry correctly.

Bookmaker, Business, Websites
Betting websites are one of the most promising areas of business. In the past, its technical support did not always work properly.

If you look at the statistics, players most often make bets online.

One of the essential parts of the betting business is software. The sports betting solutions provider www.betinvest.com offers a full range of services to those who wish to become a bookmaker. It will be impossible to organize effective management without proper software selection. It will also affect the level of control, as well as convenience for customers. If you use only the highest quality software that meets all modern requirements, you can get a lot of advantages compared with your competitors. 

Software for bookmakers

Modern programs for sports betting have become distinguished by proper functionality, ease of maintenance, as well as low prices. Therefore, it is almost impossible to meet representatives of this business who do not use a qualitative solution. The reliable software makes it possible to fully automate the performance of main operations and guarantee the reliability, efficiency, and error-free operation.

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How to choose a software

As practice shows, the majority of betting websites use several products at the same time, which successfully cope with various tasks. But it is best to buy and install a comprehensive betting platform. In this case, we are talking about a solution that combines several modules at once. They can be managed through a back office, which is undoubtedly very convenient. In addition to several advantages and versatility, it will save customers from buying several solutions. Thus, you reduce and optimize the investment of running and developing a business.

It is worth noting that the software for bookmakers is not always well combined, and specialists have difficulties in combining programs. They may differ in structure, content, and other essential parameters. Nevertheless, there are universal systems on sale, which are devoid of such shortcomings and allow to improve many new directions. 

Bookmaker, Business, Websites
But in recent years, as a result of the rapid development of IT-technologies, new solutions have emerged.

Main functions

The software can be divided into two parts: public and administrative. Customer functions include registration, viewing of lines and results, betting, detailed statistics, personal account, as well as information sections. The software should provide support for all popular payment systems and cash withdrawal through the cashier. 

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The administrative section should have opportunities to manage lines, odds, and bonuses. The bookmaker should be able to change the supplier of statistical data, edit the odds, and add any restrictions or bonuses in a few seconds. The player activity should be automatically grouped into easy-to-see reports, and the financial module should allow you to track customer transactions and make payments on requests.

 

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Netflix and OTT Platforms Slowly but Steadily Eating Cable TV Business

The potential reasons for this decline were non-renewal of subscriptions, the transition of subscribers to alternate sources of entertainment

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Netflix, Cable TV, Business
While the C&S universe was reported to have expanded to 197 million households by the end of 2018 with digital cable gaining the most, there was an erosion in the active subscriber base in the last quarter. Pixabay

Netflix and other over-the-top (OTT) platforms are slowly but steadily eating the cable TV business, a new KPMG report has said, adding that there was a decline of nearly 12-15 million active subscribers for the cable & satellite (C&S) universe in the fourth quarter (Q4) of the financial year 2019.

Subscription revenues grew at a modest 8.1 per cent in FY19 to reach Rs 463 billion, with the NTO implementation hiccups costing growth in the last quarter.

“While the C&S universe was reported to have expanded to 197 million households by the end of 2018 with digital cable gaining the most, there was an erosion in the active subscriber base in the last quarter with a decline of nearly 12-15 million households in the overall C&S household base,” said the KPMG report titled “India’s Digital Future: Mass of niches”.

The potential reasons for this decline were non-renewal of subscriptions, the transition of subscribers to alternate sources of entertainment such as OTT and certain blackouts owing to the implementation of the the New Tariff Order (NTO).

Netflix, Cable TV, Business
Netflix and other over-the-top (OTT) platforms are slowly but steadily eating the cable TV business, a new KPMG report has said, adding that there was a decline of nearly 12-15 million active subscribers. Pixabay

“As a result, subscription revenues took a hit in the last quarter with subscribers facing multiple issues, including higher cable bills, while transitioning to the new regime,” the report mentioned.

The Average Revenue Per User (ARPU) was relatively flat for both DTH and cable operators in the first three quarters before seeing an increase by 10-25 per cent in the last quarter.

“While the active subscriber base declined, growth in ARPUs covered up a large part of the decline in subscription revenues, leading to overall growth of 8.1 per cent for the year FY19,” the findings showed.

While the English watching audience is relatively smaller in India, the widespread availability of English content on OTT platforms has been one of the key factors for a shift in consumption from TV to digital for English content.

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Netflix has planned to invest Rs 6 billion per year in originals, whereas Amazon Prime had committed Rs 22.3 billion (in 2017) over 2-3 years in India.

For some original series, global platforms like Amazon and Netflix are spending in the range of Rs 10-20 million per episode.

For example, per episode cost of original series, including ‘Made in Heaven’ and ‘Mirzapur’ on Amazon Prime, was Rs 10-20 million.

“From the subscription-only Netflix and Amazon Prime Video to hybrid models of Hotstar and Zee to new multi-format models like MX Player, OTT players are striving to differentiate themselves,” said the report.

Netflix, Cable TV, Business
Subscription revenues grew at a modest 8.1 per cent in FY19 to reach Rs 463 billion, with the NTO implementation hiccups costing growth in the last quarter. Pixabay

There could be close to 11-14 million direct paid subscriptions in FY19, including Amazon Prime subscriptions, said the report.

Owing to the relatively higher price points and the wider e-commerce appeal associated with Netflix and Amazon Prime, respectively, these two platforms accounted for a bulk of the direct subscription revenues.

Owing to a robust slate of live sports, the international library and live TV content, Hotstar also contributed significantly to the overall direct subscription revenues of the industry in FY19.

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“We expect the direct subscriber base in India to rise to as much as 55-65 million by FY24, driven by the availability of high-quality content curated for different audiences and continued growth in the digital infrastructure and the digital payments landscape in the country,” said the report. (IANS)