Thursday February 21, 2019

Chinese Company Ad unintentionally sets off Talk on Racism

0
//
  • A detergent advertisement by a Chinese company Qiaobi, invites criticism on the grounds of racism
  • A black man is ‘washed’ with the help of the advertised product to change into a fair, chinese man
  • Qiaobi formally writes an apoplgy statement, stating it expresses deep regret for hurting sentiments of the Black people

A seemingly simple advertisement by a Chinese company, Qiaobi, which was first released on Chinese social media in March, came under widespread scrutiny last week as foreign media fueled allegations of propagating racism against the company.

The advertisement shows a black man trying to flirt with an Asian woman, who, unimpressed by his efforts, tosses him into the washing machine to wash him with the company’s advertised product. In a short while, a fair Chinese man appears from the machine, who highly appeals to the woman, as is evident by her smile.

After the sudden attention that the ad received, many online comments surfaced, like, “It should be taken down. All in all, not only is it offensive, but the rest is a complete copy. It has really caused us Chinese to lose face’, referring to the allegation that it was copied from a similar racist Italian advertisement. A few comments, however, spoke in favor of the Chinese company, saying, “There’s no reason to apologize. Blacks aren’t part of the 56 minority groups in China, so how could it be considered offensive?”.

After careful assessment and to avoid further negative press to the advertisement, Qiaobi issued an apology statement, which reads:

On 27 May 2016 on Sina Weibo, media outlets and internet users shared American media reports with the following information: “China’s Qiaobi advertisement is accused of ethnic discrimination, incites controversy on YouTube.” Later, we verified that the ad has been reported on or circulated by American media outlets including the Washington Post, the Los Angeles Times, and CNN; the UK’s BBC; France’s AFP, and other media outlets. It has attracted public attention in the US, the UK, and elsewhere. We’d like to express that we have properly managed this situation and would like to add the following:

  1. We have no intentions to discriminate against people of color… Ethnic discrimination is something we strongly reject and condemn.
  2. We express regret over the controversy the ad has created and do not intend to shirk responsibility. We have already stopped the ad’s circulation and have canceled several online streaming links. We hope that internet users and the media will cease sharing the video.
  3. The advertisement and the surrounding controversy have hurt people of African descent. We express our apologies, and also sincerely hope internet users and media won’t overanalyze the situation.
  4. Qiaobi is a domestic Chinese brand of cleaning products. We hope that domestic brands can continue to thrive and go global.

Written by Saurabh Bodas. Saurabh studies Mechatronics Engineering at Manipal Institute of Technology.

Also Read:

Next Story

Executive Order by Donald Trump Can Ban Chinese Equipment-makers in US

Earlier in January, an Apple engineer of Chinese origin -- Jizhong Chen -- was found to have been attempting to leak confidential intellectual information about the company's secret autonomous vehicle programme to a China-based autonomous vehicle company where he had applied for a job as well

0
USA, Corruption
U.S. President Donald Trump is seen through his transparent teleprompter as he speaks during the Missile Defense Review announcement at the Pentagon in Arlington, Virginia, U.S., January 17, 2019. VOA

US President Donald Trump is preparing to sign an executive order next week, banning American carriers from using equipment from Chinese technology players, the media reported on Sunday.

The decision is expected to be announced ahead of the Mobile World Congress in Barcelona from February 25, the Android Police reported.

“Both the White House and Congress have been trying to ban networking infrastructure from Chinese companies for months,” the report said.

Chinese tech giant Huawei has been in bad light after the US Justice Department last month filed a host of criminal charges, including bank fraud, obstruction of justice and theft of technology against the company and its detained Chief Financial Officer Meng Wanzhou.

Trump
President Donald Trump talks with reporters on the South Lawn of the White House before departing for the American Farm Bureau Federation’s 100th Annual Convention in New Orleans, Jan. 14, 2019, in Washington. VOA

Apart from Huawei, ZTE has also been listed to be banned from being used by network operators in the US.

The US has long suspected and often accused the Chinese government of encouraging trade secret theft as a way to build up its own industries which has reportedly prompted the US administration to take such drastic measures.

Also Read- Twitter To Stop Reporting Monthly Active Users

“Government officials are mainly targeting Huawei and ZTE’s network infrastructure business, so the sale of phones and tablets to US consumers would likely not be affected,” the report said.

Earlier in January, an Apple engineer of Chinese origin — Jizhong Chen — was found to have been attempting to leak confidential intellectual information about the company’s secret autonomous vehicle programme to a China-based autonomous vehicle company where he had applied for a job as well. (IANS)