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Diwali is the most talked about Topic from India in 2016, reveals Facebook in its “Year in Review” top 10 List

Indians’ all-consuming obsession cricket was the second most talked about topic on the social media site

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Diwali
Diwali does not mean you will have to compromise on your health, Wikimedia

New Delhi, Dec 8, 2016: Diwali emerged as the most talked about the topic from India on Facebook in 2016, the social networking giant revealed in its “Year in Review” top 10 list on Thursday.

Indians’ all-consuming obsession cricket was the second most talked about topic on the social media site.

While the September 18 Uri attacks and the succeeding surgical strikes on September 29 by the Indian Army against Pakistan were placed at the third spot, a movie on the life of Indian Cricket Captain Mahendra Singh Dhoni claimed the fourth spot.

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DJ Hardwell’s India tour took the fifth position on the list, followed by Bollywood actress Priyanka Chopra and Rio Olympics on sixth and seventh spots, respectively.

Pokemon Go, Pathankot attacks and the iPhone 7 launch claimed the last three spots on the list.

“Facebook in India has 166 million monthly active users (MAU) and 159 million mobile MAU. It also has 85 million daily active users (DAU) and 81 million mobile DAU,” the social media site said in a statement.

Among the top global moments on Facebook, the US presidential election emerged No. 1.

Go to NewsGram and check out news related to political current issues.

While Brazilian politics with the corruption scandal leading to the impeachment of President Dilma Rouseff claimed the second spot, popular augmented reality game Pokemon Go and Black Lives Matter — international activist movement for the rights of the Blacks — were placed at the third and fourth spots, respectively.

Marine Drive in Mumbai emerged as the most Instagrammed location of 2016 from India, followed by Taj Mahal in Agra and Hauz Khas Village in New Delhi at second and third spots.

Facebook’s “Year in Review” top 10 lists were measured by how frequently a topic was mentioned in Facebook posts made between January 1 and November 27, 2016. (IANS)

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Facebook has no Choice But to Topple TikTok in India

Unless TikTok is permanently banned in the country over a series of complaints, there seems to be no stopping this Chinese app

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tiktok
TikTok has over 54 million monthly active users (MAUs) in India. Pixabay

By Nishant Arora

Chasing 15 seconds of fame, millions of Indians are hooked to TikTok and the success of the Chinese short video-sharing app — despite controversies and calls for regulation — has forced major digital giants to incorporate short videos on their own platforms.

TikTok is available in 150 markets, in 75 languages and has more than 700 million monthly active users globally (including over 200 million in India) in just a year compared to 300 million existing Indian users on Facebook.

Platforms such as Instagram and Facebook are facing strong competition from TikTok in the country. TikTok owner now plans to invest $1 billion in India despite the calls to ban the app.

According to Meenakshi Tiwari, Forecast Analyst at global market research firm Forrester, while TikTok managed to monetise its offering within one year of its launch through a variety of revenue models like in-app purchase of coins and virtual gifts, advertising accounts for most of its revenue.

Similar to Instagram and Snapchat, TikTok invests heavily in influencer marketing.

“TikTok has launched new advertising formats such as brand takeovers that allow full-screen vertical display, in-feed native video, and hashtag challenge ads, which provide a more immersive and interactive platform to the marketers,” Tiwari told IANS.

One can imagine what Facebook must be thinking: To quickly put a spanner in TikTok’s growth else the India market will slowly ditch its main platform as well as the photo-sharing Instagram.

In November last year, Facebook quietly released a stand-alone app called “Lasso” to compete with TikTok.

On Lasso, which is currently available in the US, users can record themselves dancing and lip-syncing to music, similar to what they can do on TikTok.

“Lasso is a new stand-alone app for short-form, entertaining videos — from comedy to beauty to fitness and more. We’re excited about the potential here, and we’ll be gathering feedback from the people and the creators,” a Facebook spokesperson had told The Verge.

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FILE – In this April 30, 2019, file photo, Facebook stickers are laid out on a table at F8, Facebook’s developer conference in San Jose, Calif. The Boston-based renewable energy developer Longroad Energy announced in May that Facebook is building a… VOA

Facebook last week roped in former Google employee Jason Toff for a key portfolio and the speculation is rife about the social networking giant preparing the global launch of its short video-sharing app.

Toff, who earlier worked for Twitter’s short-video sharing service Vine which has been shut down, has joined as Facebook’s Product Management Director to lead the company’s New Product Experimentation (NPE) team aimed at developing experimental apps for consumers who are still away from the core Facebook brand.

According to Prabhu Ram, Head, Industry Intelligence Group (IIG), CyberMedia Research (CMR), the rise of apps like Bytedance’s TikTok demonstrates an underlying consumer fatigue and their urge and need for expressing themselves by experimenting with new apps and platforms.

“By focusing on vernacular languages, TikTok has enabled Indians everywhere to share their talent with the world. With its first-mover advantage, coupled with organically and rapidly growing user base, Bytedance is not shy of battling Facebook’s global dominance,” Ram told IANS.

TikTok is swiftly scaling its ecosystem to ringfence its users with ‘mini programmes’ and, perhaps, a smartphone with pre-installed apps in China.

“For Facebook, it is imperative to thwart TikTok’s rising competition. Unfortunately, its previous attempts at making a TikTok clone have failed. More significantly, Facebook’s reach in India does not extend beyond the tier II and III urban India,” emphasised Ram.

Also Read: Students of IIT Kharagpur Develop AI App to Lend Support for Elderly Care

As pointed out by Facebook Chief Executive Officer (CEO) Mark Zuckerberg in the Q1 2019 earnings call, the meaning of social media is changing in today’s world and there is a move toward more private social media like WhatsApp, Snapchat and Instagram.

Zuckerberg must not delay further in launching a TikTok rival, “else time may run out for Facebook to have a product that will get India excited,” said Ram.

Unless TikTok is permanently banned in the country over a series of complaints, there seems to be no stopping this Chinese app. (IANS)