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Diwali is the most talked about Topic from India in 2016, reveals Facebook in its “Year in Review” top 10 List

Indians’ all-consuming obsession cricket was the second most talked about topic on the social media site

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Diwali does not mean you will have to compromise on your health, Wikimedia

New Delhi, Dec 8, 2016: Diwali emerged as the most talked about the topic from India on Facebook in 2016, the social networking giant revealed in its “Year in Review” top 10 list on Thursday.

Indians’ all-consuming obsession cricket was the second most talked about topic on the social media site.

While the September 18 Uri attacks and the succeeding surgical strikes on September 29 by the Indian Army against Pakistan were placed at the third spot, a movie on the life of Indian Cricket Captain Mahendra Singh Dhoni claimed the fourth spot.

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DJ Hardwell’s India tour took the fifth position on the list, followed by Bollywood actress Priyanka Chopra and Rio Olympics on sixth and seventh spots, respectively.

Pokemon Go, Pathankot attacks and the iPhone 7 launch claimed the last three spots on the list.

“Facebook in India has 166 million monthly active users (MAU) and 159 million mobile MAU. It also has 85 million daily active users (DAU) and 81 million mobile DAU,” the social media site said in a statement.

Among the top global moments on Facebook, the US presidential election emerged No. 1.

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While Brazilian politics with the corruption scandal leading to the impeachment of President Dilma Rouseff claimed the second spot, popular augmented reality game Pokemon Go and Black Lives Matter — international activist movement for the rights of the Blacks — were placed at the third and fourth spots, respectively.

Marine Drive in Mumbai emerged as the most Instagrammed location of 2016 from India, followed by Taj Mahal in Agra and Hauz Khas Village in New Delhi at second and third spots.

Facebook’s “Year in Review” top 10 lists were measured by how frequently a topic was mentioned in Facebook posts made between January 1 and November 27, 2016. (IANS)

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Political ad Spend on Facebook Picks up in April

The 2019 Lok Sabha election is being held in seven phases from April 11 to May 19

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FILE - The Facebook app icon is shown on an iPhone in New York. VOA

Political parties and their affiliates ramped up spending on social media ads ahead of the third phase of Lok Sabha elections, scheduled for Tuesday, show data released by Facebook Ad Library.

Indians spent around Rs 7 crore for running political ads on Facebook and Instagram in the first 20 days of April, while the amount spent on these platforms in February-March was about Rs 10 crore.

Facebook’s Ad Library, a searchable database, includes ads related to politics and issues of national importance run on Facebook or Instagram.

The Bharatiya Janata Party (BJP) and its affiliates continue to lead the ad spending on Facebook. The official BJP page took the top spot in the list of spenders on social media platforms. Of the Rs 1.3 crore that it spent on Facebook, Rs 44.32 lakh was spent during the week ending April 20.

The official Congress page on Facebook spent Rs 56.69 lakh during February-April 20.

However, supporters and affiliates of political parties account for most of the spending on the social media platforms.

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FILE – An Indian man surfs a Facebook page at an Internet cafe in New Delhi, India, Feb. 9, 2016. VOA

For example, the pro-BJP pages — Bharat Ke Mann Ki Baat (Rs 2.23 core), My First Vote For Modi (Rs 1.08 crore) and Nation with NaMo (Rs 1.20 crore) among others — spent much more than the Congress.

Similarly, the pro-Congress page “Bande Mein Hai Dum” spent Rs 2.59 lakh for drumming up support for the grand old party on Facebook and the Indian Youth Congress spent Rs 6.52 lakh on the social media platform.

Among the regional parties, the Biju Janata Dal (BJD), the YSR Congress and the Telugu Desam Party (TDP) lead the spending table on Facebook.

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On Twitter, the accounts spending over $100 during the past week belonged to BJP MLA from Mandawa Narendra Kumar, Mumbai Congress unit chief Milind Deora, Congress leader and former Union Minister Subodh Kant Sahai, BJD President Naveen Patnaik and the TN Youth Party.

The 2019 Lok Sabha election is being held in seven phases from April 11 to May 19. (IANS)