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Ecommerce Ads: Facebook, Instagram, YouTube, PPC

Let’s consider the most effective platforms, which are used by modern marketers

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E-Commerce, Ads, Facebook
There exist many ways to promote your brand with the help of different types of adverts.

Today almost every company has its own website or store. It is connected with the growing interest in the sphere of e-commerce. For further development of any e-commerce marketing platform, it is vital to apply various marketing tools. E-commerce ads are one of the effective ways to increase your earnings, reach a target audience, and achieve more sales.

E-commerce advertising platforms

There exist many ways to promote your brand with the help of different types of adverts. Let’s consider the most effective platforms, which are used by modern marketers:

  1. Facebook. Social networks are a powerful tool for any marketer. Facebook is used by a significant number of people of different age, location, education, and interests. That’s why it is easy to find a target audience for almost any product or service there. There are lots of types of adverts, which are available on Facebook. Among the most effective ones, we can mention:
E-Commerce, Ads, Facebook
Today almost every company has its own website or store. Pixabay
  • Dynamic product adverts. A special option allows linking the database of your site with the adverts account on Facebook. Thus, there is no need to manually set a custom audience for each product anymore. The social network is able to generate adverts offering the products, which are similar to those viewed/purchased by the user. Thus, it is possible to achieve more specified targeting. As a result, the marketer may reach higher conversion rates and better engagement of the users.
  • Carousel adverts. With the help of this type of ads, it is possible to promote mini slideshows demonstrating your product. They might be made of images and videos. It is possible to add individual links to increase traffic. It is possible to use up to 5 images/videos. Thus, you can tell a story about your product or create a kind of tour of a website. It is one of the popular types of adverts because visuals always provide advanced engagement of the users.
  • Page Likes Campaigns. On Facebook, you usually have to pay in order to reach your audience. However, likes also matter. For those, whose posts are shared by the users (and then liked by their friends or subscribers), there are lots of benefits. It brings referral traffic, which means you have more influence on the audience. It is effective to organize campaigns, the main aim of which is to reach as many likes as possible. It is also possible to ask for the users’ emails for the further application of email marketing to reach the clients. 

Also Read- Tunisians Struggle to Prevent Archaeological Looting

  1. Instagram. This network is one of the tools, which allows reaching your target audience in an advanced way. It is more appropriate for those marketers, who are looking for a younger target audience. Besides, the statistics show that this platform is able to influence people’s shopping habits more than other social media platforms. Almost 80% of the users make a decision to buy based on the information posted on Instagram. Consider tips for a successful advert on Instagram:
  • make it look as if it is from a friend
  • analyze your target audience and learn together with them.
  1. YouTube. Video marketing is one of the most effective strategies for the development of any business. And YouTube is the best platform for this. The application of video will allow increasing your annual revenue, users’ interest, and traffic. With the help of YouTube, you can promote your product with several types of ads:
E-Commerce, Ads, Facebook
For further development of any e-commerce marketing platform, it is vital to apply various marketing tools. Pixabay
  • bumper adverts
  • non-skippable adverts
  • TrueView adverts
  • outstream adverts.

Also Read- SMBs Adopting New Digital Technologies Faster: Google India

For the creation of an ad, you need to link YouTube account with Google Ads. Then it is important to choose an advert campaign type and start a campaign (with the corresponding settings). After this, you can create videos and control the results of your work. It is vital never to forget about the optimization. 

The majority of marketers prefer using a PPC model to get the highest Return on Investment. Such a model is based on the clicks of the users. The marketers pay for each of them (each time any user clicks on a link and opens a website). They create special campaigns for this purpose. To make sure that the campaign is effective, the marketers create special tracking systems to monitor their earnings from ads. Depending on the results, it might be necessary to optimize your adverts to make them more effective. 

Next Story

Google, Facebook Secretly Tracking Your Porn-viewing Habits

“While the findings of this study are far from encouraging, we do believe regulatory intervention may have positive outcomes,” said the researchers

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Google, smart compose
The Google name is displayed outside the company's office in London, Britain. VOA

If you think watching pornographic material in the “incognito” mode will not let anyone know, you are mistaken. Google, Facebook and even Oracle cloud are secretly tracking the porn you watch even when you switch on the “incognito” mode on your laptop or smartphone.

A new joint study from Microsoft, Carnegie Mellon University and University of Pennsylvania that investigated 22,484 sex websites using a tool called “webXray” revealed that 93 per cent of pages track and leak users’ data to third-party organisations.

“Tracking on these sites is highly concentrated by a handful of major companies,” said the researchers who identified 230 different companies and services tracking users in their sample.

Of non-pornography-specific services, Google tracks 74 per cent of sites, Oracle 24 per cent and Facebook 10 per cent.

Porn-specific trackers in the top 10 are exoClick (40 per cent), JuicyAds (11 per cent), and EroAdvertising (9 per cent).

“The majority of non-pornography companies in the top 10 are based in the US, while the majority of pornography-specific companies are based in Europe,” said the study.

The researchers – Elena Maris, Microsoft Research; Timothy Libert, Carnegie Mellon University; and Jennifer Henrichsen, University of Pennsylvania – said they successfully extracted privacy policies for 3,856 sites, 17 per cent of the total.

“The policies were written such that one might need a two-year college education to understand them. The content analysis indicated 44.97 per cent of them expose or suggest a specific gender/sexual identity or interest likely to be linked to the user,” said the study to be published in the journal New Media & Society.

The team created a hypothetical profile named “Jack” who decides to view porn on his laptop.

Corporate, America, Climate Change
FILE – In this April 30, 2019, file photo, Facebook stickers are laid out on a table at F8, Facebook’s developer conference in San Jose, Calif. The Boston-based renewable energy developer Longroad Energy announced in May that Facebook is building a… VOA

Jack enables “incognito” mode in his browser, assuming his actions are now private. He pulls up a site and scrolls past a small link to a privacy policy. Assuming a site with a privacy policy will protect his personal information, Jack clicks on a video.

“What Jack does not know is that incognito mode only ensures his browsing history is not stored on his computer. The sites he visits, as well as any third-party trackers, may observe and record his online actions,” the researchers noted.

These third-parties may even infer Jack’s sexual interests from the URLs of the sites he accesses. They might also use what they have decided about these interests for marketing or building a consumer profile. They may even sell the data.

Jack has no idea these third-party data transfers are occurring as he browses videos.

“His assumption that porn websites will protect his information, along with the reassurance of the ‘incognito’ mode icon on his screen, provide Jack a fundamentally misleading sense of privacy as he consumes porn online,” wrote the researchers.

The above hypothetical scenario occurs frequently in reality and is indicative of the widespread data leakage and tracking that can occur on porn sites, they added.

Also Read: Instagram to Now Alert Violators Before Deleting Accounts

In 2017, Pornhub, one of the largest porn websites, received 28.5 billion visits, with users performing 50,000 searches per second on the site.

Statistics vary as to the amount of overall porn activity on the internet, but a 2017 report indicated porn sites get more visitors each month than Netflix, Amazon, and Twitter combined, and that “30 per cent of all the data transferred across the Internet is porn”, with site YouPorn using six times more bandwidth than Hulu.

“While the findings of this study are far from encouraging, we do believe regulatory intervention may have positive outcomes,” said the researchers. (IANS)