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Facebook Expands Fact-Checking Tools, Will Flag Photos and Videos

Facebook has also expanded its test to fact-check photos and videos to four countries

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Facebook
Facebook testing 'LOL' app to woo kids, experts wary. Pixabay

Facebook has announced to expand its fact-checking programme to new countries that aims to fight spread of fake news on its platform.

The social media giant now has the fact-checking programme running in 14 countries and plans to scale to more countries by the end of the year.

“These certified, independent fact-checkers rate the accuracy of stories on Facebook, helping us reduce the distribution of stories rated as false by an average of 80 per cent,” Tessa Lyons, Product Manager at Facebook, said in a blog post on Thursday.

In India, Facebook already is in partnership with a Mumbai-based fact checking organisation called Boom.

Like other Facebook fact-checking partners, Boom is certified through the International Fact-Checking Network, a non-partisan international fact checking network at Poynter.

Facebook has also expanded its test to fact-check photos and videos to four countries.

Facebook mobile app
Facebook mobile app, Pixabay

“The test includes those that are manipulated (a video that is edited to show something that did not really happen) or taken out of context (a photo from a previous tragedy associated with a different, present day conflict),” the company said.

Machine learning is helping Facebook identify duplicates of debunked stories.

“We’re going to start working with our fact-checking partners to use Schema.orgas aClaim Review’, an open-source framework used by various technology companies and fact-checking organisations,” Lyons said.

To help curb foreign interference in public discourse, Facebook said it is going to use Machine Learning to help identify and demote foreign Pages that are likely to spread financially-motivated hoaxes to people in other countries.

Also Read: Facebook Launches Free Version of Enterprise Communications App Workplace For NGOs

In April, Facebook announced a new elections research commission to help provide independent research about the role of social media in elections, as well as democracy more generally.

“We’re currently working with the commission to develop privacy-protected data sets, which will include a sample of links that people engage with on Facebook,” the company added. (IANS)

Next Story

Social Media Giant Facebook Rolls Out Meme-Making App ‘Whale’

Facebook has quietly rolled out a meme-making app called 'Whale' on the Canadian App Store

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Facebook
Facebook quietly launched meme-making app Whale. Pixabay

Social media giant Facebook has quietly rolled out a meme-making app called ‘Whale’ on the Canadian App Store that may come to other markets including in India later.

The app’s listing confirms that it has been developed by Facebook’s New Product Experimentation (NPE) team, which was set up earlier this year to develop new experimental apps for the social networking platform that has over 2.6 billion users globally.

‘Whale’ is the latest app from NPE, after music app ‘AUX’ and chat app ‘Bump’, reports The Information.

According to Facebook, these apps are intended to help the company discover new features and services that people like.

Facebook- Whale
According to Facebook, these apps are intended to help the company discover new features. Pixabay

Facebook is slowly launching apps in new genres beyond chats to woo more users and open new avenues to make money.

Facebook-owned Instagram has also launched a new video-music remix feature called “Reels” to take on Chinese short video making app TikTok.

Also Read-TikTok Owner ByteDance To Launch Its Own Music Streaming Service

“Just like TikTok, users can soundtrack their ‘Reels’ with a huge catalog of music, or borrow the audio from anyone else’s video to create a remix of their meme or joke.

Rolled out in the Brazilian market first, “Reels” will be available on both iOS and Android. (IANS)