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Facebook Expands Fact-Checking Tools, Will Flag Photos and Videos

Facebook has also expanded its test to fact-check photos and videos to four countries

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Facebook
Facebook testing 'LOL' app to woo kids, experts wary. Pixabay

Facebook has announced to expand its fact-checking programme to new countries that aims to fight spread of fake news on its platform.

The social media giant now has the fact-checking programme running in 14 countries and plans to scale to more countries by the end of the year.

“These certified, independent fact-checkers rate the accuracy of stories on Facebook, helping us reduce the distribution of stories rated as false by an average of 80 per cent,” Tessa Lyons, Product Manager at Facebook, said in a blog post on Thursday.

In India, Facebook already is in partnership with a Mumbai-based fact checking organisation called Boom.

Like other Facebook fact-checking partners, Boom is certified through the International Fact-Checking Network, a non-partisan international fact checking network at Poynter.

Facebook has also expanded its test to fact-check photos and videos to four countries.

Facebook mobile app
Facebook mobile app, Pixabay

“The test includes those that are manipulated (a video that is edited to show something that did not really happen) or taken out of context (a photo from a previous tragedy associated with a different, present day conflict),” the company said.

Machine learning is helping Facebook identify duplicates of debunked stories.

“We’re going to start working with our fact-checking partners to use Schema.orgas aClaim Review’, an open-source framework used by various technology companies and fact-checking organisations,” Lyons said.

To help curb foreign interference in public discourse, Facebook said it is going to use Machine Learning to help identify and demote foreign Pages that are likely to spread financially-motivated hoaxes to people in other countries.

Also Read: Facebook Launches Free Version of Enterprise Communications App Workplace For NGOs

In April, Facebook announced a new elections research commission to help provide independent research about the role of social media in elections, as well as democracy more generally.

“We’re currently working with the commission to develop privacy-protected data sets, which will include a sample of links that people engage with on Facebook,” the company added. (IANS)

Next Story

Social Networking Giant Facebook Allows Ads to Promote Anti-vaccine Content

“We’re currently working on additional changes that we’ll be announcing soon.”

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Facebook, photos
This photograph taken on May 16, 2018, shows a figurine standing in front of the logo of social network Facebook on a cracked screen of a smartphone in Paris. VOA

Facebook has enabled advertisers to promote anti-vaccine content to nearly nine lakh people interested in “vaccine controversies”, the media reported.

The social networking giant is already facing pressure to stop promoting anti-vaccine propaganda to users amid global concern over vaccine hesitancy and a measles outbreak in the Pacific northwest.

Advertisers pay to reach groups of people on Facebook which include those interested in “Dr Tenpenny on Vaccines”, which refers to anti-vaccine activist Sherri Tenpenny, and “informed consent”, which is language that anti-vaccine propagandists have adopted to fight vaccination laws, The Guardian reported on Friday.

On Thursday, California congressman Adam Schiff, the chair of the House Intelligence Committee, in letters to Mark Zuckerberg and Google CEO Sundar Pichai, urged them to take more responsibility for health-related misinformation on their platforms.

“The algorithms which power these services are not designed to distinguish quality information from misinformation or misleading information, and the consequences of that are particularly troubling for public health issues,” Schiff wrote.

“I am concerned by the report that Facebook accepts paid advertising that contains deliberate misinformation about vaccines,” he added.

Facebook
Facebook, social media. Pixabay

In 2017, ProPublica, a US-based non-profit organisation, revealed that the platform included targeting categories for people interested in a number of anti-Semitic phrases, such as “How to burn Jews” or “Jew hater”.

While the anti-Semitic categories found by ProPublica were automatically generated and were too small to run effective ad campaigns by themselves, the “vaccine controversies” category contains nearly nine lakh people, and “informed consent” from about 340,000. The Tenpenny category only includes 720 people, which is too few to run a campaign.

Facebook declined to comment on the ad targeting categories, but said it was looking into the issue, The Guardian reported.

Also Read- Samsung Competes Apple, Launches Stores and Expand Retail Footprints in US

“We’ve taken steps to reduce the distribution of health-related misinformation on Facebook, but we know we have more to do,” a Facebook spokesperson said in a statement responding to Schiff’s letter.

“We’re currently working on additional changes that we’ll be announcing soon.” (IANS)