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Facebook Rolls Out Fact-Checking News In Karnataka

Facebook announces fact-checking news in the poll-bound Karnataka

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Facebook. Pixabay
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With Karnataka heading for the polls in May, Facebook has announced a third-party fact-checking programme in the state to fight spread of fake news on its platform.

The social media giant on Tuesday partnered with BOOM, an independent digital journalism initiative, for a pilot programme that will first roll out in the southern state.

Karnataka goes to election on May 12, and the counting of votes will take place on May 15.

Vote poll in Karnataka
Vote Poll. Pixabay

“Starting today, BOOM, certified through the International Fact-Checking Network, non-partisan international fact checking network at Poynter, will be able to review English language news stories flagged on Facebook, check facts, and rate their accuracy,” Facebook said in a blog post.

Facebook has 217 million monthly active users in India.

“We are beginning small and know it is important to learn from this test and listen to our community as we continue to update ways for people to understand what might be false news in their News Feed,” it added.

Once a story is rated as false, Facebook has learned to reduce its distribution by 80 per cent.

Also Read: Want To Know What Facebook, Google Know About You?

“When a fact-checker rates a story as false, we will show it lower in News Feed, significantly reducing its distribution. This, in turn, stops the hoax from spreading and reduces the number of people who see it,” Facebook said.

Pages and domains that repeatedly share false news will also see their distribution reduced and their ability to monetise and advertise removed.

Facebook
Facebook. Pixabay

If the third-party fact-checkers write articles debunking a false news story, Facebook will show it in “Related Articles” immediately below the story in News Feed.

“We’ll also send people and Page Admins notifications if they try to share a story or have shared one in the past that’s been determined to be false,” Facebook noted.

According to Facebook CEO Mark Zuckerberg, it is important to make sure no one interferes in any more elections, including in India.

Also Read: Facebook clarifies how it collects data when you’re logged out

“Our goals are to understand Facebook’s impact on upcoming elections — like Brazil, India, Mexico and the US midterms — and to inform our future product and policy decisions,” he said while testifying before the US Congress last week.

“The most important thing I care about right now is making sure no one interferes in the various 2018 elections around the world,” he told a panel of 44 Senators.

Zuckerberg said Facebook will ensure that its platform is not misused to influence elections in India and elsewhere.  IANS

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Facebook Unveils Three-pronged Strategy to Fight Fake News

Apart from this, Facebook is also using machine learning to help its teams detect fraud and enforce its policies against spam

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Facebook Unveils Three-pronged Strategy to Fight Fake News
Facebook Unveils Three-pronged Strategy to Fight Fake News. Pixabay

To stop false news from spreading on its platform, Facebook has said it put in place a three-pronged strategy that constitutes removing accounts and content that violate its policies, reducing distribution of inauthentic content and informing people by giving them more context on the posts they see.

Another part of its strategy in some countries is partnering with third-party fact-checkers to review and rate the accuracy of articles and posts on Facebook, Tessa Lyons, a Facebook product manager on News Feed focused on false news, said in a statement on Thursday.

The social media giant is facing criticism for its role in enabling political manipulation in several countries around the world. It has also come under the scanner for allegedly fuelling ethnic conflicts owing to its failure stop the deluge of hate-filled posts against the disenfranchised Rohingya Muslim minority in Myanmar.

Representational image.
Representational image. Pixabay

“False news is bad for people and bad for Facebook. We’re making significant investments to stop it from spreading and to promote high-quality journalism and news literacy,” Lyons said.

Facebook CEO Mark Zuckerberg on Tuesday told the European Parliament leaders that the social networking giant is trying to plug loopholes across its services, including curbing fake news and political interference on its platform in the wake of upcoming elections globally, including in India.

Lyons said Facebook’s three-pronged strategy roots out the bad actors that frequently spread fake stories.

Also Read: Facebook Planning to Increase Their Capability Through Smartphones

“It dramatically decreases the reach of those stories. And it helps people stay informed without stifling public discourse,” Lyons added.

Although false news does not violate Facebook’s Community Standards, it often violates the social network’s polices in other categories, such as spam, hate speech or fake accounts, which it removes remove.

“For example, if we find a Facebook Page pretending to be run by Americans that’s actually operating out of Macedonia, that violates our requirement that people use their real identities and not impersonate others. So we’ll take down that whole Page, immediately eliminating any posts they made that might have been false,” Lyons explained.

Lyons said Facebook's three-pronged strategy roots out the bad actors that frequently spread fake stories.
Lyons said Facebook’s three-pronged strategy roots out the bad actors that frequently spread fake stories. Pixabay

Apart from this, Facebook is also using machine learning to help its teams detect fraud and enforce its policies against spam.

“We now block millions of fake accounts every day when they try to register,” Lyons added.

A lot of the misinformation that spreads on Facebook is financially motivated, much like email spam in the 90s, the social network said.

If spammers can get enough people to click on fake stories and visit their sites, they will make money off the ads they show.

Also Read: Facebook Lets Advertisers Target Users Based on Sensitive Interests

“We’re figuring out spammers’ common tactics and reducing the distribution of those kinds of stories in News Feed. We’ve started penalizing clickbait, links shared more frequently by spammers, and links to low-quality web pages, also known as ‘ad farms’,” Lyons said.

“We also take action against entire Pages and websites that repeatedly share false news, reducing their overall News Feed distribution,” Lyons said.

Facebook said it does not want to make money off of misinformation or help those who create it profit, and so such publishers are not allowed to run ads or use its monetisation features like Instant Articles. (IANS)