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Facebook rolls out fresh changes with new Signals to ‘better identify and rank authentic Content’

Facebook considers signals like your proximity to the person or page posting, or likes, comments and shares to rank content

Facebook, Pixabay

New York, Feb 1, 2017: In a bid to display more relevant stories on its News Feed, Facebookhas rolled out fresh changes with new signals to ‘better identify and rank authentic content’.

The changes will also have a new real-time prediction algorithm to spot stories that might be relevant to you faster.

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According to a report in Next Web on Wednesday, Facebook’s new signals tap one of its core values — authentic communication — to bring stories to your News Feed that have a higher chance of resonating, and not those considered “misleading, sensational, or spammy”.

Facebook considers signals like your proximity to the person or page posting, or likes, comments and shares to rank content.

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To do this, “Facebookfirst attempts to identify pages known for posting spam or trying to game the algorithm through means it deems inappropriate, like asking for likes, shares, or comments. This data is then used to train a model to continually identify these types of posts in an attempt to keep them out of your News Feed,” the report said.

If some posts are hidden, that indicates that such content is not meant for a particular user, contrary to the authentic content which will appear higher in your News Feed.

Facebookis also trying to be faster at spotting authentic content and making it appear on the user’s News Feed.

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This update notes how universal signals change in real time.

“For example, if an article from The Washington Post (a page you subscribe to) is generating a lot of buzz, the algorithm will deem this important and place it higher in your feed, quicker,” the report added. (IANS)


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Next Story

‘Delete’ Facebook, says WhatsApp co-founder amid Cambridge Analytica scandal

Mark Zuckerberg's Facebook bought WhatsApp for $19 billion in 2014 but Acton remained with the company for several years

Facebook one of the most popular apps in US. Pixabay
Facebook alleged to be leaking user's information to governement. Pixabay
  • Brian Acton asked users to delete Facebook
  • It was due to data leakage allegations
  • Facebook faces backlash after allegations came to light

Brian Acton, co-founder of WhatsApp, late on Tuesday asked users to “delete” the social media platform, Facebook, amid alleged data leakage of its users for political purposes.

“It is time. #deletefacebook,” Brian Acton tweeted to more than 23,000 of his followers. WhatsApp was acquired by Facebook in 2014. Facebook is facing a major backlash after reports emerged that the political data analytics firm, Cambridge Analytica, accessed the data of its 50 million users without their permission.

Facebook was previously accused of leaking information too. VOA

The company received the user data from a Facebook app years ago that purported to be a psychological research tool, however, the firm was not authorised to have that information.

Also Read: WhatsApp message to wrong number got this man hitched

Earlier on Tuesday, UK’s data protection watchdog sought a court warrant to search the London headquarters of the political data analytics consultancy that worked with Donald Trump’s election team and allegedly harvested Facebook profiles of US voters to influence their choices at the ballot box.

The UK Information Commissioner also ordered the auditors hired by Facebook to stand down when they visited the Cambridge Analytica headquarters. Meanwhile, lawmakers from the US and the UK have called for action following the reports of the data leak of the Facebook users.

Facebook invests big in Community Leaders Program. AFP
WhatsApp cofounder asked users to delete Facebook. AFP

Mark Zuckerberg’s Facebook bought WhatsApp for $19 billion in 2014 but Acton remained with the company for several years before quitting to start “Signal Foundation” earlier in 2018.

Last month, he invested $50 million into “Signal”, an independent alternative to hugely-popular WhatsApp. Another WhatsApp co-founder, Jan Koum, still leads the company and sits on Facebook’s board. IANS