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Facebook rolls out fresh changes with new Signals to ‘better identify and rank authentic Content’

Facebook considers signals like your proximity to the person or page posting, or likes, comments and shares to rank content

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New York, Feb 1, 2017: In a bid to display more relevant stories on its News Feed, Facebookhas rolled out fresh changes with new signals to ‘better identify and rank authentic content’.

The changes will also have a new real-time prediction algorithm to spot stories that might be relevant to you faster.

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According to a report in Next Web on Wednesday, Facebook’s new signals tap one of its core values — authentic communication — to bring stories to your News Feed that have a higher chance of resonating, and not those considered “misleading, sensational, or spammy”.

Facebook considers signals like your proximity to the person or page posting, or likes, comments and shares to rank content.

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To do this, “Facebookfirst attempts to identify pages known for posting spam or trying to game the algorithm through means it deems inappropriate, like asking for likes, shares, or comments. This data is then used to train a model to continually identify these types of posts in an attempt to keep them out of your News Feed,” the report said.

If some posts are hidden, that indicates that such content is not meant for a particular user, contrary to the authentic content which will appear higher in your News Feed.

Facebookis also trying to be faster at spotting authentic content and making it appear on the user’s News Feed.

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This update notes how universal signals change in real time.

“For example, if an article from The Washington Post (a page you subscribe to) is generating a lot of buzz, the algorithm will deem this important and place it higher in your feed, quicker,” the report added. (IANS)

 

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Mark Zuckerberg, Tim Cook, Sundar Pichai Make their Way to the Top 100 CEOs List

It may be recalled that when Glassdoor first started ranking CEOs back in 2013, Zuckerberg was ranked the number one CEO in the US, with a 99 per cent approval rating

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Facebook's founder and CEO Mark Zuckerberg speaks at the Viva Tech start-up and technology summit in Paris, France, May 24, 2018. VOA

Social media giant Facebook CEO Mark Zuckerberg has dropped from his 2018 rank of number 16 to number 55 on the list of top Chief Executive Officers (CEOs) in the US this year.

A total of 27 CEOs from the tech industry made it to the job and recruiting site Glassdoor’s annual list of CEOs from top companies, news website CNET reported late on Tuesday.

According to the report, Zuckerberg lagged behind Google CEO Sundar Pichai, who also received a 94 per cent CEO approval rating but came in 46th place overall.

On the other hand, the Facebook CEO still managed to came ahead of Apple CEO Tim Cook, whose approval rating was 92 per cent, securing him the 69th spot on the list.

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FILE -Google CEO Sundar Pichai speaks during the keynote address of the Google I/O conference in Mountain View, Calif., May 7, 2019. VOA

However, Cook is one of only two CEOs to remain in the top 100 for all seven years along with Zuckerberg.

Other technology CEOs like Adobe’s Shantanu Narayen and Microsoft’s Satya Nadella bagged the coveted fifth and sixth spots in the list gaining an employee approval rating of 98 per cent each.

Also Read- Tech Giant Google Decides to Invest $1 Billion in Housing Across Bay Area

It may be recalled that when Glassdoor first started ranking CEOs back in 2013, Zuckerberg was ranked the number one CEO in the US, with a 99 per cent approval rating. (IANS)