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Facebook rolls out fresh changes with new Signals to ‘better identify and rank authentic Content’

Facebook considers signals like your proximity to the person or page posting, or likes, comments and shares to rank content

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New York, Feb 1, 2017: In a bid to display more relevant stories on its News Feed, Facebookhas rolled out fresh changes with new signals to ‘better identify and rank authentic content’.

The changes will also have a new real-time prediction algorithm to spot stories that might be relevant to you faster.

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According to a report in Next Web on Wednesday, Facebook’s new signals tap one of its core values — authentic communication — to bring stories to your News Feed that have a higher chance of resonating, and not those considered “misleading, sensational, or spammy”.

Facebook considers signals like your proximity to the person or page posting, or likes, comments and shares to rank content.

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To do this, “Facebookfirst attempts to identify pages known for posting spam or trying to game the algorithm through means it deems inappropriate, like asking for likes, shares, or comments. This data is then used to train a model to continually identify these types of posts in an attempt to keep them out of your News Feed,” the report said.

If some posts are hidden, that indicates that such content is not meant for a particular user, contrary to the authentic content which will appear higher in your News Feed.

Facebookis also trying to be faster at spotting authentic content and making it appear on the user’s News Feed.

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This update notes how universal signals change in real time.

“For example, if an article from The Washington Post (a page you subscribe to) is generating a lot of buzz, the algorithm will deem this important and place it higher in your feed, quicker,” the report added. (IANS)

 

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Anonymous Ads on Facebook Influenced 10 Million British Voters

Facebook faced flak for not doing enough to prevent spread of misinformation by Russia-linked accounts during the 2016 US presidential election

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This photo shows the logo for Facebook on screens at the Nasdaq MarketSite, in New York's Times Square. VOA

An anonymous political campaign on Facebook has reached nearly 10 million voters, asking them via advertisements to oppose British Prime Minister Theresa May’s Brexit deal, the media reported on Saturday.

According to The Guardian, it was discovered by the digital campaign group 89up, which shared the details with the Department for Digital, Culture, Media and Sport’s (DCMS) panel into fake news.

“In adverts micro-targeted to individual constituencies, voters are exhorted to tell your local MP to bin Chequers,” said the report.

“This advertising is designed to specifically influence MPs,” 89up said.

All that is known about the campaign is what can be found on its website, Twitter and Facebook accounts.

“Going by the name Mainstream Network, the group writes and publishes news stories on its website with an almost exclusively pro-Brexit slant, shared on its social media accounts,” the report added.

Facebook, spam
Anonymous Facebook ads urged nearly 10 mn British voters to oppose Brexit. IANS

“Over the last couple of weeks, I received a flood of about 50 emails – some quite abusive – urging me to ‘chuck Chequers’ and vote for out-and-out Brexit,” Labour MP Paul Farrelly was quoted as saying

The news comes at a time when Facebook is reeling under a couple of massive data breaches including the Cambridge Analytica scandal that impacted 87 million users earlier this year.

Facebook says it has set a goal of bringing a transparency feature for political ads — now available in the US and Brazil — to the UK and India by March 2019.

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With the new ad architecture in place, people would be able to see who paid for a particular political ad.

Facebook has also set up a War Room to reduce the spread of potentially harmful content.

Facebook faced flak for not doing enough to prevent spread of misinformation by Russia-linked accounts during the 2016 US presidential election. (IANS)