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Facebook rolls out fresh changes with new Signals to ‘better identify and rank authentic Content’

Facebook considers signals like your proximity to the person or page posting, or likes, comments and shares to rank content

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Facebook, Pixabay

New York, Feb 1, 2017: In a bid to display more relevant stories on its News Feed, Facebookhas rolled out fresh changes with new signals to ‘better identify and rank authentic content’.

The changes will also have a new real-time prediction algorithm to spot stories that might be relevant to you faster.

NewsGram brings to you current foreign news from all over the world. 

According to a report in Next Web on Wednesday, Facebook’s new signals tap one of its core values — authentic communication — to bring stories to your News Feed that have a higher chance of resonating, and not those considered “misleading, sensational, or spammy”.

Facebook considers signals like your proximity to the person or page posting, or likes, comments and shares to rank content.

NewsGram brings to you top news around the world today.

To do this, “Facebookfirst attempts to identify pages known for posting spam or trying to game the algorithm through means it deems inappropriate, like asking for likes, shares, or comments. This data is then used to train a model to continually identify these types of posts in an attempt to keep them out of your News Feed,” the report said.

If some posts are hidden, that indicates that such content is not meant for a particular user, contrary to the authentic content which will appear higher in your News Feed.

Facebookis also trying to be faster at spotting authentic content and making it appear on the user’s News Feed.

Check out NewsGram for latest international news updates.

This update notes how universal signals change in real time.

“For example, if an article from The Washington Post (a page you subscribe to) is generating a lot of buzz, the algorithm will deem this important and place it higher in your feed, quicker,” the report added. (IANS)

 

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Social Networking Giant Facebook Blames Apple iOS for Bezos’ Phone Hacking

WhatsApp provides end-to-end encryption by default, which means only the sender and recipient can view the messages

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Social Media, Facebook, Authenticity, Posts
The social media application, Facebook is displayed on Apple's App Store, July 30, 2019. VOA

Facebook has blamed Apple’s operating system for the hacking of Amazon Founder and CEO Jeff Bezos’ phone, saying WhatsApp’s end-to-end encryption is unhackable.

Investigators believe that Bezos’s iPhone was compromised after he received a 4.4MB video file containing malware via WhatsApp – in the same way when phones of 1,400 select journalists and human rights activists were broken into by Pegasus software from Israel-based NSO Group last year.

In an interview to the BBC last week, Facebook’s Vice President of Global Affairs and Communications, Nick Clegg, said it wasn’t WhatsApp’s fault because end-to-end encryption is unhackable and blamed Apple’s operating system for Bezos’ episode.

“It sounds like something on the, you know, what they call the operate, operated on the phone itself. It can’t have been anything on the, when the message was sent, in transit, because that’s end-to-end encrypted on WhatsApp,” Clegg told the show host.

Clegg compared the hack to opening a malicious email, saying that “it only comes to life when you open it”.

According to a report from FTI Consulting, a firm that has investigated Bezos’ phone, after that the video file was received, Bezos’ phone started sending unusually large amounts of outbound data, including his intimate messages with his girlfriend Lauren Sanchez.

Jeff Bezos
Jeff Bezos, Amazon founder and owner of Blue Origin. (Wikimedia commons)

According to Clegg, “something” must have affected the phone’s operating system.

“As sure as you can be that the technology of end-to-end encryption cannot, other than unless you have handset, or you have the message at either end, cannot be hacked into,” he was quoted as saying.

Apple was yet to comment on Facebook’s statement.

The NSO Group has denied it was part of Bezos’ hacking.

Also Read: Here Are Some Life Lessons That We Can Learn From Freedom Fighters this Republic Day

WhatsApp provides end-to-end encryption by default, which means only the sender and recipient can view the messages. But the piece of NSO Group software exploited WhatsApp’s video calling system by installing the spyware via missed calls to snoop on the selected users.

According to leading tech policy and media consultant Prasanto K. Roy, end-to-end encrypted apps (E2EE) do provide security, and messages or calls cannot be intercepted and decrypted en route without enormous computing resources.

“But once anyone can get to your handset, whether a human or a piece of software, the encryption doesn’t matter anymore. Because on your handset, it’s all decrypted,” Roy told IANS recently. (IANS)