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Facebook rolls out fresh changes with new Signals to ‘better identify and rank authentic Content’

Facebook considers signals like your proximity to the person or page posting, or likes, comments and shares to rank content

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Facebook, Pixabay

New York, Feb 1, 2017: In a bid to display more relevant stories on its News Feed, Facebookhas rolled out fresh changes with new signals to ‘better identify and rank authentic content’.

The changes will also have a new real-time prediction algorithm to spot stories that might be relevant to you faster.

NewsGram brings to you current foreign news from all over the world. 

According to a report in Next Web on Wednesday, Facebook’s new signals tap one of its core values — authentic communication — to bring stories to your News Feed that have a higher chance of resonating, and not those considered “misleading, sensational, or spammy”.

Facebook considers signals like your proximity to the person or page posting, or likes, comments and shares to rank content.

NewsGram brings to you top news around the world today.

To do this, “Facebookfirst attempts to identify pages known for posting spam or trying to game the algorithm through means it deems inappropriate, like asking for likes, shares, or comments. This data is then used to train a model to continually identify these types of posts in an attempt to keep them out of your News Feed,” the report said.

If some posts are hidden, that indicates that such content is not meant for a particular user, contrary to the authentic content which will appear higher in your News Feed.

Facebookis also trying to be faster at spotting authentic content and making it appear on the user’s News Feed.

Check out NewsGram for latest international news updates.

This update notes how universal signals change in real time.

“For example, if an article from The Washington Post (a page you subscribe to) is generating a lot of buzz, the algorithm will deem this important and place it higher in your feed, quicker,” the report added. (IANS)

 

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Facebook Loves Your Data, and Rakes in Moolah Every Year

Facebook is facing scrutiny after personal data of 87 million users were harvested by UK-based political consulting firm Cambridge Analytica. The Federal Trade Commission (FTC) has slapped Facebook with a $5 billion fine as a result of the breach

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facebook, WhatsApp, stories, feature
An iPhone displays the app for Facebook in New Orleans, Aug. 11, 2019. VOA

Our data is invaluable to Facebook and the social networking giant earned $157.41 average revenue per user (ARPU) in the US and Canada in the past five quarters.

In comparison, Facebook earned only $15 average revenue per user in Asia-Pacific in the same time period, it Q3 2019 earnings have revealed.

Facebook is earning triple the revenue from its US users as from its users in Europe where average revenue per user was mere $50.73 in the last five quarters.

“Part of that is attributable to the fact that American consumers spend more in general — per capita consumption in the US is about 80 per cent higher than in Europe,” reports Slate.

Facebook has nearly 1.62 billion daily active users and 2.4 billion monthly active users.

A cache of recently leaked Facebook documents, obtained by NBC News, showed how the CEO Mark Zuckerberg oversaw plans to consolidate the social network’s power by treating users’ data as a bargaining chip.

Fake, News, WhatsApp, Facebook, India
The Facebook mobile app on an Android smartphone. Wikimedia Commons

This trove comprises approximately 7,000 pages in total, of which about 4,000 are internal Facebook communications such as emails, web chats, notes, presentations and spreadsheets, primarily from 2011 to 2015.

About 1,200 pages are marked as “highly confidential”.

According to the report, the emails, notes and other documents dated as far back as 2011 and were supposed to be kept out of the public eye pending the civil case in California.

Despite dismissing Tinder co-founder Sean Rad as irrelevant, Zuckerberg also allowed the dating app special access to user data, as revealed by leaked exchanges.

Access to Facebook data helped Tinder thrive, but there came a point when it inched closer to losing that access.

The leaked correspondence was part of a long-running lawsuit in California state court, between former Facebook app developer Six4three and Facebook.

Corporate, America, Climate Change
FILE – In this April 30, 2019, file photo, Facebook stickers are laid out on a table at F8, Facebook’s developer conference in San Jose, Calif. VOA

In 2014, Facebook, which is facing several antitrust investigations, announced a new set of rules to prevent third-party app developers from getting access to data on users’ friends. The social networking giant set May 2015 as the deadline for complying with the new rules. But some firms continued to have access to the crucial data, including Tinder.

In yet another data breach, Facebook earlier this month revealed that at least 100 app developers may have accessed users’ data for months, confirming that at least 11 partners “accessed group members’ information in the last 60 days”.

Also Read: Bill Gates Officially Surpasses Jeff Bezos as Richest Person on Earth: Report

The social networking giant found that the apps — primarily social media management and video streaming apps — retained access to group member information, like names and profile pictures in connection with group activity, from the Groups API (application programming interface).

Facebook is facing scrutiny after personal data of 87 million users were harvested by UK-based political consulting firm Cambridge Analytica. The Federal Trade Commission (FTC) has slapped Facebook with a $5 billion fine as a result of the breach. (IANS)