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Facebook Tightens Rules For Paid Ads, Creates Oversight Board

Facebook has no plans to swap its ads-only business model for a fee-paying service

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A photo shows the Facebook app icon on an iPhone in New York, Feb. 19, 2014. VOA

Facebook on Monday laid out plans for an independent content oversight board with the power to overturn company decisions on user posts, aimed at addressing concerns over misinformation and abusive behavior on the platform.

The board’s 40 members would select cases to review as the world’s largest social media network tries to crack down on harassment, incitement of violence and the spread of false information without infringing freedom of speech.

Chief Executive Mark Zuckerberg has said that Facebook should not make such decisions, but defer to an independent body of technology and human rights experts free of commercial influences.

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Facebook ‘tricked’ kids, parents to spend money on ‘free’ games: Report. VOA

Facebook will select inaugural members for three-year terms, but they will independently decide on future membership, Facebook proposed in a draft charter.

Details about the board’s makeup and appeals process will be finalized after a series of workshops over the next six months, wrote Nick Clegg, Facebook recently appointed head of global affairs, in a blog post introducing the charter.

At a news conference in Brussels, Clegg also said the company will strengthen rules and safeguards around political advertisements to prevent foreign interference in elections, including those in Europe this year.

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Conference workers speak in front of a demo booth at Facebook’s annual F8 developer conference, in San Jose, California, April 18, 2017. VOA

Facebook has faced pressure from regulators and the public after last year’s revelation that British consultancy Cambridge Analytical had improperly acquired data on millions of U.S. users to target election advertising.

Fears about misinformation and interference have intensified with elections due this year for the European Parliament and several EU countries including Belgium and Finland.

“We will require those wanting to run political and issue ads to be authorized, and we will display a ‘paid for by’ disclaimer on those ads,” Clegg said.

Clegg, a former British deputy prime minister hired by Facebook in October last year, said the new tools to be launched in late March aim to help protect the integrity of European Union elections due to be held this spring.

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Facebook staring at bigger problems this year, warns analyst. VOA

Facebook said the transparency tools for electoral ads would be expanded globally before the end of June, while the tools would be in launched in India in February before its elections and in Ukraine and Israel before polls in both.

“We now have more than 30,000 people working on safety and security across the company, three times as many as we had in 2017,” the company said in a statement.

The new tools are similar to those adopted for the U.S. mid-term elections, Clegg said, with all political ads stored in a publicly searchable library for up to seven years.

This will contain information such as the amount of money spent and the number of impressions displayed, who paid for them and the demographics of those who saw them, including age, gender and location.

The new tools will also cover ‘issue ads’ which do not explicitly back one candidate or political party but which focus on highly politicized topics like immigration.

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A smartphone user displays a Facebook newsfeed .VOA

Defense Centers

Facebook said it would also set up two new regional operations centers focused on monitoring election-related content in its Dublin and Singapore offices.

“These teams will add a layer of defenses against fake news, hate speech and voter suppression,” it said Clegg also addressed allegations that Facebook sells user data, saying this was not the case.

“Selling people’s information to advertisers would not only be the wrong thing to do, it would undermine the way we do business, because it would reduce the unique value of our service to advertisers,” he said.

Also Read: Revenue Growth Of Ads Slowing Down in The U.S: Report

Facebook has no plans to swap its ads-only business model for a fee-paying service, Clegg said, responding to calls by some as a way to stave off privacy issues.

“We want Facebook to be a universal service. We believe that anyone should be able to connect to anyone else. The best way to do this is to offer the service for free — and that’s what the advertising model allows us to do,” he said. (VOA)

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Venue: Facebook Launches New App for Interactive Live Events

The app aims to make live events more social

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Facebook Venue
Facebook has launched a new app called 'Venue' to make live events more interactive. Pixabay

Facebook is rolling out a new app for iOS and Android called ‘Venue’ which aims to provide an interactive second-screen experience for live events.

The digital companion app has been developed by Facebook’s New Product Experimentation (NPE) team and it is the third app the team has launched this week. The last two were focused on collaborative music video creations and voice-only group calling.

Facebook will first test Venue with NASCAR’s Food City presenting the Supermarket Heroes 500 race on May 31.

Future NASCAR races will also be hosted in Venue, with commentators including nascarcasm, FOX Sports NASCAR reporter Alan Cavanna and NASCAR driver Landon Cassill.

Venue
Venue happens to be the third app Facebook’s New Product Experimentation team has launched this week. Pixabay

Also Read: US Lawmaker Proposes Bill in Congress to Recognise Tibet and Hong-Kong as Independent Nations

“As NASCAR makes its return to action over the coming weeks, Venue will provide users with a unique and exciting way to connect with fellow race fans from around the globe — all from the safety and comfort of their own homes,” Tim Clark, NASCAR SVP and chief digital officer, said in a statement.

The service has been widely compared to Twitter’s live event streaming capabilities, offering fans a place to interactively gather and respond to events in real time. (IANS)

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Facebook to Now Verify People Whose Posts Go Viral Rapidly

Facebook will provide ID verification to profiles with large audiences

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Facebook
Facebook will now verify user whose posts go viral rapidly. Pixabay

Facebook said on Thursday that it will now verify the identity of people who have a pattern of inauthentic behaviour on its platform and whose posts start to go viral rapidly.

In 2018, Facebook had first started to verify the identity of people managing Pages with large audiences.

“Now we’re extending ID verification to some profiles with large audiences in the US,” the social networking giant said in a statement.

If someone chooses not to verify their identity or the ID provided does not match the linked Facebook account, the distribution of their viral posts will remain reduced so that fewer people see them.

“In addition, if the person posting is a Page admin, they’ll need to complete Page Publishing Authorisation and will not be able to post from their Page until their account is verified through our existing Page Publisher Authorisation process,” said Facebook.

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The company said that IDs will be stored securely. Pixabay

Also Read: Google Brings YouTube Kids App on Apple TV

The company said that IDs will be stored securely and won’t be shared on the person’s profile.

“We want people to feel confident that they understand who’s behind the content they’re seeing on Facebook,” the company added. (IANS)

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Facebook Takes on TikTok; Launches Experimental App Collab

Facebook takes on TikTok again, this time with music making app Collab

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Facebook
FAcebook launched a music making app named "Collab". VOA

Taking on Chinese short-video making platform TikTok, Facebooks experimental app division has introduced a new iOS app called Collab for making and mixing music with friends.

Facebook’s app-focused New Product Experimentation (NPE) team announced the invite-only beta version of Collab that brings together creators and fans to create, watch, and mix and match original videos, starting with music.

“Collabs are three independent videos that are playing in sync. With the app, you can create your own arrangement by adding in your own recording or by swiping and discovering an arrangement to complete your composition. No musical experience is required,” the Facebook NPE team said in a statement on Wednesday.

In a TikTok-like feature, Once a collab is created, you can publish it for others to watch and mix and match further.

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In a TikTok-like feature, Once a collab is created, you can publish it for others to watch and mix. Pixabay

You can also share the music creation to Instagram, Facebook Stories, or any other platform.

Also Read: 80% Maharashtra School Students Don’t Report Cybercrimes: Survey

To request access, the iOS users can sign up for waitlist at https://npe.fb.com/collab.

“We’ll be opening up invites in batches, starting with folks in the US and Canada, as we continue to improve the experience,” said Facebook.

The social networking giant has aimed to take on TikTok in the past, with Reels editing feature on Instagram and the standalone app Lasso. (IANS)