Monday June 18, 2018

Hidden Digital Ads Push Children to Eat Fatty Food, warn Health Experts

Overweight and obese children are likely to stay obese into adulthood and more likely to develop chronic illnesses at a younger age

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According to the World Health Organization, children in Europe are the target of hidden digital advertising and marketing promoting fatty, sugary and salty foods that are damaging their health and adding to an obesity problem. VOA
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London, November 5, 2016: Children in Europe are bombarded with hidden digital advertising and marketing promoting fatty, sugary and salty foods that is damaging their health and adding to the region’s obesity problem, World Health Organization experts said on Friday.

The researchers called for policymakers to do more to protect children from junk food advertising messages on networking sites, games — known as “advergames” — and other social media.

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“Our governments have given the prevention of childhood obesity the highest political priority, [yet] we consistently find that children — our most vulnerable group — are exposed to countless numbers of hidden digital marketing techniques promoting foods high in fat, sugar and salt,” said Zsuzsanna Jakab, the WHO’s regional director for Europe.

Parents are unaware

She said in the absence of effective regulation of digital media in many countries, children are increasingly exposed to persuasive, individually tailored marketing techniques that parents may underestimate, or be unaware of.

“Often, parents do not see the same advertisements, nor do they observe the online activities of their children; many therefore underestimate the scale of the problem,” said the WHO.

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About two-thirds of children who are overweight before puberty will be overweight in early adulthood, and an estimated 25 percent of school-aged children in Europe are already overweight or obese, said the report.

Overweight and obese children are likely to stay obese into adulthood and more likely to develop chronic illnesses such as diabetes, heart disease and cancer at a younger age.

Unhealthy foods promoted

Gauden Galea, a WHO Europe expert on chronic disease and health promotion, said allowing advertisers and the food industry to target children like this could have “huge health and economic consequences.”

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The WHO Europe report said that since there is little effective regulation or control over of digital marketing, children are often exposed to powerful and targeted online marketing via digital platforms that collect personal data.

Digital marketing can engage children in emotional, entertaining experiences and encourage them to share these experiences with their friends, it said, describing this as “a dubious cocktail when used to promote unhealthy foods.” (VOA)

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FIFA World Cup 2018: Indian Cuisine becomes the most sought after in Moscow

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Indian cuisine in FIFA World cup
Indian dishes available in Moscow during FIFA World Cup 2018, representational image, wikimedia commons

June 17, 2018:

Restaurateurs Prodyut and Sumana Mukherjee have not only brought Indian cuisine to the ongoing FIFA World Cup 2018 here but also plan to dish out free dinner to countrymen if Argentina wins the trophy on July 15.

Based in Moscow for the last 27 years, Prodyut and Sumana run two Indian eateries, “Talk Of The Town” and “Fusion Plaza”.

You may like to read more on Indian cuisine: Indian ‘masala’, among other condiments spicing up global food palate.

Both restaurants serve popular Indian dishes like butter chicken, kebabs and a varied vegetarian spread.

During the ongoing FIFA World Cup 2018, there will be 25 per cent discount for those who will possess a Fan ID (required to watch World Cup games).

There will also be gifts and contests on offers during matches in both the restaurants to celebrate the event.

The Mukherjees, hailing from Kolkata, are die-hard fans of Argentina. Despite Albiceleste drawing 1-1 with Iceland in their group opener with Lionel Messi failing to sparkle, they believe Jorge Sampaoli’s team can go the distance.

“I am an Argentina fan. I have booked tickets for a quarterfinal match, a semifinal and of course the final. If Argentina goes on to lift

During the World Cup, there will be 25 per cent discount for those who will possess a Fan ID (required to watch World Cup games).

There will also be gifts and contests on offers during matches in both the restaurants to celebrate the event.

FIFA World Cup 2018 Russia
FIFA World Cup 2018, Wikimedia Commons.

“We have been waiting for this World Cup. Indians come in large numbers during the World Cup and we wanted these eateries to be a melting point,” he added.

According to Cutting Edge Events, FIFA’s official sales agency in India for the 2018 World Cup, India is amongst the top 10 countries in terms of number of match tickets bought.

Read more about Indian cuisine abroad: Hindoostane Coffee House: London’s First Indian Restaurant.

Prodyut came to Moscow to study engineering and later started working for a pharmaceutical company here before trying his hand in business. Besides running the two restaurants with the help of his wife, he was into the distribution of pharmaceutical products.

“After Russia won the first match of the World Cup, the footfall has gone up considerably. The Indians are also flooding in after the 6-9 p.m. game. That is the time both my restaurants remain full,” Prodyut said.

There are also plans to rope in registered fan clubs of Latin American countries, who will throng the restaurants during matches and then follow it up with after-game parties till the wee hours.

“I did get in touch with some of the fan clubs I had prior idea about. They agreed to come over and celebrate the games at our joints. Those will be gala nights when both eateries will remain open all night for them to enjoy,” Prodyut said.

Watching the World Cup is a dream come true for the couple, Sumana said.

“We want to make the Indians who have come here to witness the spectacle and feel at home too. We always extend a helping hand and since we are from West Bengal, we make special dishes for those who come from Bengal,” she added. (IANS)