Tuesday, January 19, 2021
Home Entertainment HUL Removes "Fair" from Brand Fair and Lovely, Bollywood Hails Decision

HUL Removes “Fair” from Brand Fair and Lovely, Bollywood Hails Decision

This ends years of criticism against the company

Decades of critique for promoting fairness as a symbol of beauty fell on deaf ears, but finally in keeping with the mood of the world Hindustan Unilever’s (HUL) drops the word ‘Fair’ from its flagship beauty brand ‘Fair and Lovely.’ The decision has found support across segments and groups in the country.

While netizens welcomed the move by the company to rebrand the cream, celebrities too took to social media to laud the move.

Follow us on Twitter for more exciting news updates from us!!

Bollywood actress Kangana Ranaut took to Twitter to express her support for the decision. On her behalf, her team wrote, “It has been a long and sometimes a very lonely battle but results only happen when the whole nation participates in the movement”.

Suhana Khan, who herself has faced prejudice based on her skin color, also hailed the move. She shared a post on her Instagram that reiterated the brand’s announcement. It read: “Hindustan Unilever announced that it would rebrand its skin lightening cream ‘Fair and Lovely’ and drop the word ‘Fair’ from the product’.

Fair and Lovely
Kangana Ranaut Hails Fair and Lovely’s decision. Wikimedia Commons

She further added: “It has also committed that it will remove all suggestions that success is linked to skin tone or color in its communication.”

In a statement, HUL said over the last decade, Fair & Lovely’s advertising has evolved to communicate a message of women’s empowerment. The brand’s vision is to adopt a holistic approach to beauty that cares for people, that must be inclusive and diverse – for everyone, everywhere.

In early 2019, the brand’s communication moved away from the benefits of fairness, whitening and skin lightening, towards the glow, even tone, skin clarity and radiance, which are holistic measures of healthy skin.

Also Read: Black Lives Matter: A Reminder That the World Needs

HUL also removed from Fair & Lovely’s packaging, words such as ‘fair/fairness’, ‘white/whitening’, and ‘light/lightning’ that could indicate a fairness-led transformation. The cameo with two faces showing shade transformation, as well as the shade guides, were removed from the packs. The Company will continue to evolve its advertising, to feature women of different skin tones, representative of the variety of beauty across India.

The new name is awaiting regulatory approvals and HUL expects to change the name in the next few months. (IANS)

STAY CONNECTED

19,120FansLike
362FollowersFollow
1,773FollowersFollow

Most Popular

Bharat Biotech Advises People Not To Take “Covaxin” in Case of Allergies, Fever, Bleeding Disorder

Bharat Biotech, makers of India's first indigenous vaccine for Covid-19, has advised people not to take 'Covaxin' if they have allergies, fever, bleeding disorder,...

Netaji’s Birthday To Be Celebrated As Parakran Diwas From Now

The Ministry of Culture on Tuesday said that the government has decided to celebrate the birthday of Netaji Subhas Chandra Bose that falls on...

Learning To Play The Piano As An Adult With John Perry

BY JAMIE CARTWRIGHT Quarantine has given many of us the space to explore new creative outlets. If you’ve always wanted to learn a new skill...

Do Not Neglect Your Child! It May Put An Effect on His/Her Brain Functioning

Parents, please take note. Make sure your child is not neglected as childhood emotional neglect has inter-generational effects on brain structure and function, a...

The Top Five Benefits Of Hemp Induced Skin Care Products

Hemp is one of the most talked-about ingredients in the beauty industry. When it comes to skincare the many benefits of hemp or hemp...

Anuradha Goyal’s Book: ‘Lotus in the Stone: Sacred Journeys in Eternal India

For author and noted travel blogger Anuradha Goyal, who has penned the book 'Lotus in the Stone: Sacred Journeys in Eternal India' on India's...

Study: Lack Of Compliments Tops The Reason For Female Infidelity

The lack of compliments and acts of kindness from their spouses is the top reason for female infidelity, reveals a study. The survey was conducted...

Kerala Launches India’s First Labour Movement Museum

Once a bustling maritime town on the west coast and now a global houseboat tourism hub, Alappuzha in Kerala will launch India's first Labour...

Recent Comments