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Indians Rarely Make Time For Arts And Culture, Says Survey

One of India's leading private museums, the Museum of Art & Photography (MAP) Bengaluru, has released new primary research conducted by the ReReeti Foundation, on audience behaviour in India's cultural sector. While more than half of the respondents thought the arts and culture are essential, they rarely manage to make time for it. The majority (60.6 per cent), mostly young people under 30, felt Indian museums could present more engaging content, and most perceived culture as anthropological/ sociological. Of the diverse categories included, music emerged as the most popular cultural activity.

The report is based on a survey of 500 people, which included school and college students, professionals across sectors, homemakers and senior citizens. The first initiative of its kind in the cultural space, the report shares valuable insights into the behaviour and expectations of Indian audiences engaging with a broad range of cultural activities. As part of MAP's mission to foster meaningful connections between communities and the cultural sector globally, which includes its innovative digital programme Museums Without Borders, the report shares a wealth of insights that can help museums across the country understand their audiences better. As much as 60.6 per cent said Indian museums are not experimental enough, and can do more to create engaging content that is also relevant to surrounding communities.As much as 60.6 per cent said Indian museums are not experimental enough, and can do more to create engaging content that is also relevant to surrounding communities.

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What is the best way to save Goa from deforestation?

What is the best way to save Goa from deforestation?

Drinking feni, may well be the answer, says the secretary of the Goa Cashew Feni Distillers and Bottlers Association Hansel Vaz, who on Thursday said, that sipping the state's unique alcoholic drink and making it popular would directly aid the greening of Goa's hills and other barren landscapes.

"To get more cashews, we need to plant more trees. I always say, by drinking feni you will save Goa, because we will be planting more cashew trees and we will have greener hills. The beauty of cashew is you do not need fertile land. You can grow it on a hill which can provide no nutrition. We will be able to grow more trees, if we can sell feni properly," Vaz said. Vaz's comments come at a time when the hillsides of the coastal state have witnessed significant deforestation for real estate development and for infrastructure projects. Feni is manufactured by fermenting and double distilling juice from the cashew apple.

2 glasses of a white drink Best way to keep Goa green is to grab yourself a glass of feni. | IANS

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The Olympic Flame that will be burning for the Beijing 2022 Winter Games was ignited on Monday at the birthplace of the Games in Ancient Olympia, Greece.

The Olympic Flame that will be burning for the Beijing 2022 Winter Games was ignited on Monday at the birthplace of the Games in Ancient Olympia, Greece. During the traditional ceremony, actress Xanthi Georgiou in the role of an ancient Greek High Priestess used a concave mirror to focus the sun's rays and light a torch before the 2,500-year-old Temple of Hera, a goddess in ancient Greek mythology.

At the end of the ceremony, the High Priestess handed over the flame to the first torchbearer, Greek skier Ioannis Antoniou, inside the stadium which hosted the first Games centuries ago. A total of three torchbearers will relay the torch in Ancient Olympia. Former Chinese short track speed skating athlete Li Jiajun was the second runner, reports Xinhua.

Following a short symbolic torch relay, the flame will be transferred to Athens to be passed over on Tuesday to the organizers of Beijing 2022. The XXIV Winter Olympics will take place from February 4 to 20, 2022, followed by the Paralympics Winter Games. (IANS/ MBI)


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At the recently held Lake Fashion Week X Fashion Design Council of India event which took place in Mumbai, actress Soha Ali Khan was muse for Megha Jain Madaan

At the recently held Lake Fashion Week X Fashion Design Council of India event which took place in Mumbai, actress Soha Ali Khan was muse for Megha Jain Madaan. The festive collection by Madaan for her label Abstract was a luxurious line of creations. Khan dazzled in a sensational, black, will-powered gown with horizontal gold braiding, while the deep olive train added a regal touch. IANSlife caught up with the celebrity on the sideline of the events to discover her take on fashion.

Read Excerpts:

Q: Are you looking forward to on-ground fashion events and the energy that comes with physical shows and appearances?
A: I am I mean, I think that it's been a while that we've all been at home and the livelihood of artisans, designers make-up artist, hairdressers has suffered. Everyone's looking forward to being backed and last but not least me; there's a different energy, of course.

Q: The outfit chosen for you at the show, how does it complement your style?
A: I really think that the outfit complimented my body type because it sort of showed off my arms which are very toned and strong. I've been working on them. So I'm happy that they chose, an off-shoulder outfit. The beautiful train, added length which I require a little bit off. So, I think it was very feminine, and I think the silhouette was a good one for me.

Q: What are your travel essentials?
A: Wetwipes, sanitiser, spare masks and water. I would say a book but I haven't read a book since I've become a mother. I would say iPad, cotton wool for ears, and a lollipop.

Buy less choose well make it last "One should reuse their clothes. You don't need to buy new clothes, all the time." said Soha Ali Khan. | Photo by Edward Howell on Unsplash

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