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Most Positive Buzz In India Created By Google in 2018: Report

YouGov "BrandIndex" also revealed the brands that noted the greatest improvement to consumer perception in 2018. 

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The Google name is displayed outside the company's office in London, Britain. VOA

Google created the most positive buzz in India last year, follewed by Facebook-owned WhatsApp and Google-owned YouTube, international research firm YouGov said on Wednesday.

Google had a Buzz score of 57.2 points, WhatsApp 55.7 and YouTube 52.9 points in the “2018 YouGov BrandIndex Buzz Rankings” in India.

“In the age of digital natives, it is no surprise that the top 10 list has a dominance of technology brands. Noticeably, financial brands have recorded good improvement to their buzz score in the past year,” YouGov India General Manager Deepa Bhatia said in a statement.

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The Google logo is seen at a start-up campus in Paris, France, Feb. 15, 2018. VOA

YouGov “BrandIndex” measures the public’s perception of brands on a daily basis across a range of metrics.

The rankings are compiled using Buzz scores from the entire year’s worth of data. Buzz scores measure whether people have heard anything positive or negative about a brand during the previous two weeks.

“According to the rankings, we see a surge in the popularity of digital brands and social networks. While the top 3 is dominated by technology giants, social networks like Facebook and Instagram park themselves at nine and 10, respectively,” said the report.

MakeMyTrip was at fourth place, followed by Amazon at fifth spot.

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Google CEO Sundar Pichai and Philipp Justus, Google Vice President for Central Europe and German-speaking Countries, chat behind a Google logo during the opening of a new Google office in Berlin, Germany, Jan. 22, 2019. VOA

Cab hailing services like Ola and Uber managed to stay in the limelight for a large part of the year and grabbed seventh and eighth position, respectively.

Also Read: YouTube Bans Dangerous, Harmful Pranks From its Platform

Food-delivery platform Swiggy landed at the sixth spot in the top 10 list.

YouGov “BrandIndex” also revealed the brands that noted the greatest improvement to consumer perception in 2018.

In India, Zomato is the “most improved” brand of the past year, followed by Instagram and Kotak Mahindra Bank. (IANS)

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YouTube Working to Overhaul its Verification Programme

Verified channels currently have a checkmark next to their channel name

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FILE - Silhouettes are seen in front of a Youtube logo, in this picture illustration taken in Zenica, Oct. 29, 2014. VOA

YouTube is working to overhaul its verification programme amid a controversy over the content it pushes to its users.

“When viewers come to YouTube, it’s important that they know the channel they are watching is the official presence of the creator, artist, public figure or company that it represents.

“With that in mind, we’re announcing upcoming changes to our channel verification programme starting in late October. There are two parts to the new verification programme, a new look and new eligibility requirements,” the company wrote in a blog post on Thursday.

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FILE – Signage is seen inside the YouTube Space LA offices in Los Angeles, California, Oct. 21, 2015. VOA

The video sharing platform has reportedly said that the policy changes, which would go into effect in October, would move away from using subscription numbers to determine verification.

Also Read- Pakistan’s Fake Social Media Accounts Spreading Lies on Kashmir

Verified channels currently have a checkmark next to their channel name.

Through our research, we found that viewers often associated the checkmark with an endorsement of content, not identity. To reduce confusion about what being verified means, we’re introducing a new look that helps distinguish the official channel of the creator, celebrity or brand it represents, the company added. (IANS)