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Most Positive Buzz In India Created By Google in 2018: Report

YouGov "BrandIndex" also revealed the brands that noted the greatest improvement to consumer perception in 2018. 

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Google, smart compose
The Google name is displayed outside the company's office in London, Britain. VOA

Google created the most positive buzz in India last year, follewed by Facebook-owned WhatsApp and Google-owned YouTube, international research firm YouGov said on Wednesday.

Google had a Buzz score of 57.2 points, WhatsApp 55.7 and YouTube 52.9 points in the “2018 YouGov BrandIndex Buzz Rankings” in India.

“In the age of digital natives, it is no surprise that the top 10 list has a dominance of technology brands. Noticeably, financial brands have recorded good improvement to their buzz score in the past year,” YouGov India General Manager Deepa Bhatia said in a statement.

Google
The Google logo is seen at a start-up campus in Paris, France, Feb. 15, 2018. VOA

YouGov “BrandIndex” measures the public’s perception of brands on a daily basis across a range of metrics.

The rankings are compiled using Buzz scores from the entire year’s worth of data. Buzz scores measure whether people have heard anything positive or negative about a brand during the previous two weeks.

“According to the rankings, we see a surge in the popularity of digital brands and social networks. While the top 3 is dominated by technology giants, social networks like Facebook and Instagram park themselves at nine and 10, respectively,” said the report.

MakeMyTrip was at fourth place, followed by Amazon at fifth spot.

Google, Berlin
Google CEO Sundar Pichai and Philipp Justus, Google Vice President for Central Europe and German-speaking Countries, chat behind a Google logo during the opening of a new Google office in Berlin, Germany, Jan. 22, 2019. VOA

Cab hailing services like Ola and Uber managed to stay in the limelight for a large part of the year and grabbed seventh and eighth position, respectively.

Also Read: YouTube Bans Dangerous, Harmful Pranks From its Platform

Food-delivery platform Swiggy landed at the sixth spot in the top 10 list.

YouGov “BrandIndex” also revealed the brands that noted the greatest improvement to consumer perception in 2018.

In India, Zomato is the “most improved” brand of the past year, followed by Instagram and Kotak Mahindra Bank. (IANS)

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Social Media Giant Facebook Accused of Revealing Sensitive Health Data

The company has not given any official statement on the subject as yet

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Facebook, photos
This photograph taken on May 16, 2018, shows a figurine standing in front of the logo of social network Facebook on a cracked screen of a smartphone in Paris. VOA

Facebook has been accused of failing to protect sensitive health data of users in its groups.

“Facebook has marketed this product as a Personal Health Record and it then leaked the health data that those patients uploaded to the public,” a complaint filed with the Federal Trade Commission (FTC) noted on Monday.

The issue was first noticed in July, when members of a women’s group with a gene mutation discovered how easily the names and email addresses of members could have been downloaded in bulk, either manually or through a Chrome extension, The Verge reported.

At that time, the social networking giant reportedly claimed to have made changes to “Groups” that ended the practice and emphasised on the option for join “Secret Groups” – that are, although difficult to join, but have a more limited discoverability.

However, the complaint highlights that public sharing of privately posted personal health information is in violation of the law, which is a serious problem with Facebook’s privacy implementation methods.

Facebook
Facebook App on a smartphone device. (VOA)

“Facebook has ignored our requests to fix the specific issues we have identified to the company, and denies publicly that any problem exists. All of this represents unfair, deceptive and misleading interactions between Facebook and its users in violation of the FTC act,” the complaint added.

The complaint, which was filed by a security researcher and others, argues that Facebook has failed to make clear what personal information users might be giving up when they join a group.

Also Read- Instagram to Test Donation Sticker on its Stories Feature

Facebook is already negotiating a multibillion-dollar fine with the FTC over privacy lapses, The Verge said.

The company has not given any official statement on the subject as yet. (IANS)