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Most Positive Buzz In India Created By Google in 2018: Report

YouGov "BrandIndex" also revealed the brands that noted the greatest improvement to consumer perception in 2018. 

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Google, smart compose
The Google name is displayed outside the company's office in London, Britain. VOA

Google created the most positive buzz in India last year, follewed by Facebook-owned WhatsApp and Google-owned YouTube, international research firm YouGov said on Wednesday.

Google had a Buzz score of 57.2 points, WhatsApp 55.7 and YouTube 52.9 points in the “2018 YouGov BrandIndex Buzz Rankings” in India.

“In the age of digital natives, it is no surprise that the top 10 list has a dominance of technology brands. Noticeably, financial brands have recorded good improvement to their buzz score in the past year,” YouGov India General Manager Deepa Bhatia said in a statement.

Google
The Google logo is seen at a start-up campus in Paris, France, Feb. 15, 2018. VOA

YouGov “BrandIndex” measures the public’s perception of brands on a daily basis across a range of metrics.

The rankings are compiled using Buzz scores from the entire year’s worth of data. Buzz scores measure whether people have heard anything positive or negative about a brand during the previous two weeks.

“According to the rankings, we see a surge in the popularity of digital brands and social networks. While the top 3 is dominated by technology giants, social networks like Facebook and Instagram park themselves at nine and 10, respectively,” said the report.

MakeMyTrip was at fourth place, followed by Amazon at fifth spot.

Google, Berlin
Google CEO Sundar Pichai and Philipp Justus, Google Vice President for Central Europe and German-speaking Countries, chat behind a Google logo during the opening of a new Google office in Berlin, Germany, Jan. 22, 2019. VOA

Cab hailing services like Ola and Uber managed to stay in the limelight for a large part of the year and grabbed seventh and eighth position, respectively.

Also Read: YouTube Bans Dangerous, Harmful Pranks From its Platform

Food-delivery platform Swiggy landed at the sixth spot in the top 10 list.

YouGov “BrandIndex” also revealed the brands that noted the greatest improvement to consumer perception in 2018.

In India, Zomato is the “most improved” brand of the past year, followed by Instagram and Kotak Mahindra Bank. (IANS)

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Australian Open 2020 Staff Wears Recycled Polyester T-Shirts From India

Tirupur Connection has been making apparel from the recycled fiber blended with waster cotton for a while and was kind enough to share these resources with the Australian Open

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Australian
It seems like the Australian Open is one of the first championships to take this movement seriously enough to bring about actual changes. In AO 2020 all the staff is wearing recycled polyester coming from India. Pixabay

The Australian Open 2020 will last until February 2, but this championship has already turned out to be extremely interesting and rich in top news and unique interesting facts specific to this year. While the players and the outcome of the matches are the most important part of every single tournament, it is equally important that the championships and people who make them happen are working on improving themselves every year.

The sustainability movement has been growing this past year and the talk about promoting more ethical and climate-friendly practices has become more frequent. People now expect that the companies they work for or support will have the necessary regulations and will follow sustainable practices. The companies hosting and organizing important sporting events are no exception. In fact, the pressure us on powerful firms and enterprises to take action and become leaders in this direction. This attitude will likely become even more common among big companies and championships and we will see that as a normal thing soon enough but before that can become a reality Australian Open 2020 decided to take the first step.

Promoting ethical practices

It seems like the Australian Open is one of the first championships to take this movement seriously enough to bring about actual changes. In AO 2020 all the staff is wearing recycled polyester coming from India. Tirupur connection is the company behind these t-shirts and it is a Tirupur based company that has contributed 25,000 100% recycled polyester garments to Australia. The t-shirts are made specifically from Polyethylene Terephthalate bottles, something that the company specializes in. Tirupur Connection has been making apparel from the recycled fiber blended with waster cotton for a while and was kind enough to share these resources with the Australian Open. AO is setting an example of how to promote ethical practices not only by talking about the necessity of change but also through their actions.

T Shirt Template, Blank Shirt, T Shirt, T Shirt Design
The t-shirts for Australian Open are made specifically from Polyethylene Terephthalate bottles, something that the company specializes in. Pixabay

Not only will this move promote the Australian Open as a tournament that cares about the environment, it will also send a message that the championship cares enough about its fans to listen to their concerns. 

Responsibility of big companies

Tournaments like these have the power to send important messages to all the people watching. AO decided to actually do what other companies and tournaments are preaching and to promote sustainability through that actually work. It is very important that these big companies and entities take the first step towards making a change since they are most likely the ones in power to actually be able to afford such major changes. The fact that fully recycle clothing is easily accessible is an important factor to promote.

ALSO READ: Global Smartphone Sales All Set To Reach 1.57bn Units in 2020: Gartner Report

And while there are sustainable brands in Australia as well the country and the championship decided to support India on this one. This is also a very gracious move on the tournaments part and will likely earn it even more sympathy.