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Most Positive Buzz In India Created By Google in 2018: Report

YouGov "BrandIndex" also revealed the brands that noted the greatest improvement to consumer perception in 2018. 

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The Google name is displayed outside the company's office in London, Britain. VOA

Google created the most positive buzz in India last year, follewed by Facebook-owned WhatsApp and Google-owned YouTube, international research firm YouGov said on Wednesday.

Google had a Buzz score of 57.2 points, WhatsApp 55.7 and YouTube 52.9 points in the “2018 YouGov BrandIndex Buzz Rankings” in India.

“In the age of digital natives, it is no surprise that the top 10 list has a dominance of technology brands. Noticeably, financial brands have recorded good improvement to their buzz score in the past year,” YouGov India General Manager Deepa Bhatia said in a statement.

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The Google logo is seen at a start-up campus in Paris, France, Feb. 15, 2018. VOA

YouGov “BrandIndex” measures the public’s perception of brands on a daily basis across a range of metrics.

The rankings are compiled using Buzz scores from the entire year’s worth of data. Buzz scores measure whether people have heard anything positive or negative about a brand during the previous two weeks.

“According to the rankings, we see a surge in the popularity of digital brands and social networks. While the top 3 is dominated by technology giants, social networks like Facebook and Instagram park themselves at nine and 10, respectively,” said the report.

MakeMyTrip was at fourth place, followed by Amazon at fifth spot.

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Google CEO Sundar Pichai and Philipp Justus, Google Vice President for Central Europe and German-speaking Countries, chat behind a Google logo during the opening of a new Google office in Berlin, Germany, Jan. 22, 2019. VOA

Cab hailing services like Ola and Uber managed to stay in the limelight for a large part of the year and grabbed seventh and eighth position, respectively.

Also Read: YouTube Bans Dangerous, Harmful Pranks From its Platform

Food-delivery platform Swiggy landed at the sixth spot in the top 10 list.

YouGov “BrandIndex” also revealed the brands that noted the greatest improvement to consumer perception in 2018.

In India, Zomato is the “most improved” brand of the past year, followed by Instagram and Kotak Mahindra Bank. (IANS)

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Political ad Spend on Facebook Picks up in April

The 2019 Lok Sabha election is being held in seven phases from April 11 to May 19

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FILE - The Facebook app icon is shown on an iPhone in New York. VOA

Political parties and their affiliates ramped up spending on social media ads ahead of the third phase of Lok Sabha elections, scheduled for Tuesday, show data released by Facebook Ad Library.

Indians spent around Rs 7 crore for running political ads on Facebook and Instagram in the first 20 days of April, while the amount spent on these platforms in February-March was about Rs 10 crore.

Facebook’s Ad Library, a searchable database, includes ads related to politics and issues of national importance run on Facebook or Instagram.

The Bharatiya Janata Party (BJP) and its affiliates continue to lead the ad spending on Facebook. The official BJP page took the top spot in the list of spenders on social media platforms. Of the Rs 1.3 crore that it spent on Facebook, Rs 44.32 lakh was spent during the week ending April 20.

The official Congress page on Facebook spent Rs 56.69 lakh during February-April 20.

However, supporters and affiliates of political parties account for most of the spending on the social media platforms.

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FILE – An Indian man surfs a Facebook page at an Internet cafe in New Delhi, India, Feb. 9, 2016. VOA

For example, the pro-BJP pages — Bharat Ke Mann Ki Baat (Rs 2.23 core), My First Vote For Modi (Rs 1.08 crore) and Nation with NaMo (Rs 1.20 crore) among others — spent much more than the Congress.

Similarly, the pro-Congress page “Bande Mein Hai Dum” spent Rs 2.59 lakh for drumming up support for the grand old party on Facebook and the Indian Youth Congress spent Rs 6.52 lakh on the social media platform.

Among the regional parties, the Biju Janata Dal (BJD), the YSR Congress and the Telugu Desam Party (TDP) lead the spending table on Facebook.

Also Read- Warning for WhatsApp Users in UAE Issued: Report

On Twitter, the accounts spending over $100 during the past week belonged to BJP MLA from Mandawa Narendra Kumar, Mumbai Congress unit chief Milind Deora, Congress leader and former Union Minister Subodh Kant Sahai, BJD President Naveen Patnaik and the TN Youth Party.

The 2019 Lok Sabha election is being held in seven phases from April 11 to May 19. (IANS)