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Online Social Platforms like Facebook offers Privacy Controls to Users, depends on User how to prevent Privacy Breach : Study

In December 2009, Facebook gave users additional options to manage privacy by introducing granular controls

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Facebook, Pixabay

New York, December 4, 2016: Even though the online social platforms are offering several privacy controls to users, it depends on the user how to use them making privacy a debatable issue, a new study has found.

According to a new study from the Naveen Jindal School of Management at University of Texas – Dallas, people have different views on the value of privacy controls in managing disclosures and therefore privacy dangers.

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“Some people argue that giving users more granular controls mitigates privacy issues because users can effectively limit the recipients of shared content, thereby increasing the secrecy of disclosures,” Huseyin Cavusoglu, Associate Professor of information systems, said.

“On the contrary, other people claim that users perceive privacy risks less severely when they have more controls to exercise, and as a result, share more content publicly, thereby increasing the openness of disclosures,” Cavusoglu added.

A team of researchers used data obtained from Facebook to test the relationship between privacy controls and disclosure patterns of Facebook users based on two popular content-sharing activities: Wall posts and private messages.

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In December 2009, Facebook gave users additional options to manage privacy by introducing granular controls to set access permissions for wall posts on a per-post basis.

The results of the study, which showed the impact of granular privacy controls on the sharing behaviour of the users, said that Facebook users, on average, increased their use of wall posts and decreased their use of private messages in periods after the change in privacy controls.

However, different groups of users respond to the new policy in opposite ways, Cavusoglu said.

“What we found is that users who are more privacy conscious started to share more content via wall posts and less content via private messages after the change, possibly because they are the people who are likely to use the enhanced privacy controls and therefore benefit from them. As a result, the openness of their disclosure increased,” he noted.

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“However, those who are less privacy sensitive prior to the change actually reduced the use of wall posts and increased the use of private messages in periods following the change,” he added.

The study was published in the INFORMS journal Information Systems Research. (IANS)

Next Story

Fake Ads on Facebook Spreading Rumours About anti-HIV Drugs

"Facebook and Instagram immediately remove the advertisements outlined above that are harming public health," it added

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Social Media, Facebook, Authenticity, Posts
The social media application, Facebook is displayed on Apple's App Store, July 30, 2019. VOA

Fake ads on Facebook are spreading rumours about the ill-effect of anti-HIV drugs, targeting LGBTQ Facebook and Instagram users and are causing significant harm to public health, a non-profit organization GLAAD has written in a letter to CEO Mark Zuckerberg.

“We are urgently reaching out to Facebook and Instagram regarding factually inaccurate advertisements which suggest negative health effects of Truvada PrEP (Pre-Exposure Prophylaxis).

“We request that Facebook and Instagram remove the advertisements and also publicly address the misinformation that the platforms allowed to spread,” the non-profit organization said in the letter.

Using Facebook’s and Instagram’s targeted advertising programs, various law firms are attempting to recruit gay and bisexual men who use Truvada PrEP as an HIV preventative to join a lawsuit, claiming that the drug has caused harmful side effects in this patient population, specifically bone density and kidney issues.

“This is despite numerous studies underscoring the safety of TDF in HIV-negative PrEP users,” said GLAAD.

Leading public health officials, medical professionals, and dedicated PrEP navigators and outreach coordinators have shared that these advertisements on Facebook and Instagram are being directly cited by at-risk community members expressing heightened fears about taking PrEP.

The US Centers for Disease Control and Prevention reports that when taken daily, PrEP is highly effective for preventing HIV from sex or injection drug use.

“Studies have shown that PrEP reduces the risk of getting HIV from sex by about 99 per cent when taken daily.”

HIV test price in Delhi, HIV in Delhi, STD test in Delhi
HIV is a virus that impairs the body’s immune system badly and eventually takes the patient closer. Pixabay

By allowing these advertisements to persist on their platforms, said the letter, Facebook and Instagram are convincing at-risk individuals to avoid PrEP, invariably leading to avoidable HIV infections.

“You are harming public health.”

Facebook was yet to comment on the letter.

Facebook’s Advertising Policy regarding misinformation in ads states that “Facebook prohibits ads that include claims debunked by third-party fact checkers or, in certain circumstances, claims debunked by organizations with particular expertise.”

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We are the organizations with “particular expertise,” said GLAAD.

They demanded immediate action to ameliorate the harm which has already been caused to those who may be seeking preventative treatment against HIV.

“Facebook and Instagram immediately remove the advertisements outlined above that are harming public health,” it added. (IANS)