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Online Social Platforms like Facebook offers Privacy Controls to Users, depends on User how to prevent Privacy Breach : Study

In December 2009, Facebook gave users additional options to manage privacy by introducing granular controls

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Facebook, Pixabay

New York, December 4, 2016: Even though the online social platforms are offering several privacy controls to users, it depends on the user how to use them making privacy a debatable issue, a new study has found.

According to a new study from the Naveen Jindal School of Management at University of Texas – Dallas, people have different views on the value of privacy controls in managing disclosures and therefore privacy dangers.

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“Some people argue that giving users more granular controls mitigates privacy issues because users can effectively limit the recipients of shared content, thereby increasing the secrecy of disclosures,” Huseyin Cavusoglu, Associate Professor of information systems, said.

“On the contrary, other people claim that users perceive privacy risks less severely when they have more controls to exercise, and as a result, share more content publicly, thereby increasing the openness of disclosures,” Cavusoglu added.

A team of researchers used data obtained from Facebook to test the relationship between privacy controls and disclosure patterns of Facebook users based on two popular content-sharing activities: Wall posts and private messages.

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In December 2009, Facebook gave users additional options to manage privacy by introducing granular controls to set access permissions for wall posts on a per-post basis.

The results of the study, which showed the impact of granular privacy controls on the sharing behaviour of the users, said that Facebook users, on average, increased their use of wall posts and decreased their use of private messages in periods after the change in privacy controls.

However, different groups of users respond to the new policy in opposite ways, Cavusoglu said.

“What we found is that users who are more privacy conscious started to share more content via wall posts and less content via private messages after the change, possibly because they are the people who are likely to use the enhanced privacy controls and therefore benefit from them. As a result, the openness of their disclosure increased,” he noted.

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“However, those who are less privacy sensitive prior to the change actually reduced the use of wall posts and increased the use of private messages in periods following the change,” he added.

The study was published in the INFORMS journal Information Systems Research. (IANS)

Next Story

Facebook To Come Up With Its Own AI Chip

"Facebook has been known to build its hardware when required -- build its own ASIC, for instance. If there's any stone unturned, we're going to work on it," Forbes quoted LeCun as saying in the interview on Monday.

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The internet has helped financial platforms attract money from financial novices with little knowledge of the risks involved. Pixabay

Facebook intends to develop its own Artificial Intelligence (AI) chips to facilitate faster computing needed to achieve new AI breakthroughs like digital assistants with common sense, said a media report.

In an interview with The Financial Times, Facebook’s chief AI scientist, Yann LeCun indicated that the social networking giant is already developing its own custom application-specific integrated circuit (ASIC) chips to support its AI software.

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While Facebook prepares to work on its own AI chips, the company wishes to work with the existing chip-makers, the report added. Pixabay

“Facebook has been known to build its hardware when required — build its own ASIC, for instance. If there’s any stone unturned, we’re going to work on it,” Forbes quoted LeCun as saying in the interview on Monday.

While Facebook prepares to work on its own AI chips, the company wishes to work with the existing chip-makers, the report added.

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According to a report by Fortune, LeCun will outline his vision for AI’s future in a new research paper he is expected to present at the International Solid State Circuits Conference in San Francisco on February 25. (IANS)