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Social Media Giant Facebook Denies it spread Fake News to help Donald Trump Win

According to TechCrunch, Facebook "did not build and withhold any News Feed changes based on their potential impact on any one political party"

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FILE - A man is silhouetted against a video screen with an Facebook logo as he poses with an Samsung S4 smartphone in this photo illustration taken in the central Bosnian town of Zenica, August 14, 2013. Yahoo

SAN FRANCISCO, Nov 15, 2016:  Hit by charges that the social media giant distributed fake news which helped Donald Trump win the US presidential election, Facebook on Tuesday denied any such charges.

According to TechCrunch, Facebook “did not build and withhold any News Feed changes based on their potential impact on any one political party”.

“It developed two versions of a fix for click bait this year, and decided to trust algorithmic machine learning detection instead of only user behavior,” the report said, quoting a Facebook spokesperson.

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Media reports said earlier that Facebook shelved a planned update earlier this year that could have identified fake news.

TechCrunch now reports that in January 2015, Facebook rolled out an update designed to combat hoax news stories.

In August, Facebook released another News Feed update designed to reduce clickbait stories.

“Of all the content on Facebook, more than 99 percent of what people see is authentic. Only a very small amount is fake news and hoaxes. The hoaxes that do exist are not limited to one partisan view, or even to politics,” Facebook CEO Mark Zuckerberg had said earlier.

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According to Facebook, “We always work to make News Feed more meaningful and informative, and that includes examining the quality and accuracy of items shared, such as click bait, spam and hoaxes”.

According to Trump, Facebook and Twitter helped him secure victory.

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Speaking on CBS’ 60 Minutes programme last weekend, he said: “The fact that I have such power in terms of numbers with Facebook, Twitter, Instagram, etc. I think it helped me win all of these races where they’re spending much more money than I spent. I think that social media has more power than the money they spent.”

Trump specified that he has more than 28 million followers across various social media platforms, and said that he was getting more each day. (IANS)

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Venue: Facebook Launches New App for Interactive Live Events

The app aims to make live events more social

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Facebook Venue
Facebook has launched a new app called 'Venue' to make live events more interactive. Pixabay

Facebook is rolling out a new app for iOS and Android called ‘Venue’ which aims to provide an interactive second-screen experience for live events.

The digital companion app has been developed by Facebook’s New Product Experimentation (NPE) team and it is the third app the team has launched this week. The last two were focused on collaborative music video creations and voice-only group calling.

Facebook will first test Venue with NASCAR’s Food City presenting the Supermarket Heroes 500 race on May 31.

Future NASCAR races will also be hosted in Venue, with commentators including nascarcasm, FOX Sports NASCAR reporter Alan Cavanna and NASCAR driver Landon Cassill.

Venue
Venue happens to be the third app Facebook’s New Product Experimentation team has launched this week. Pixabay

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“As NASCAR makes its return to action over the coming weeks, Venue will provide users with a unique and exciting way to connect with fellow race fans from around the globe — all from the safety and comfort of their own homes,” Tim Clark, NASCAR SVP and chief digital officer, said in a statement.

The service has been widely compared to Twitter’s live event streaming capabilities, offering fans a place to interactively gather and respond to events in real time. (IANS)

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Women Dedicating 1/6th of the Day To Social Media, Says Survey

A survey reveals, women spend nearly one-sixth or 4 hours of their day online, which is not work-related

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Women online
This survey is an attempt to understand where the urban Indian women are consuming content and information and the activities that interest her. Pixabay

Women spend nearly one-sixth or 4 hours of their day online, which is not work-related, reveals a survey. Nearly 54 percent of women picked Facebook, followed by 34 percent who said that their platform of choice was Instagram. While these emerge as the most preferred platforms, women are spending maximum time on WhatsApp, said the survey conducted by 80 dB Communications.

A majority of respondents, 67 percent, surveyed are working women, and this could account for their high usage of WhatsApp.

It also found that 60 percent of the respondents are comfortable making friends online with other women while 40 percent did cite their apprehension owing to fake online profiles. More than 40 percent of women said that they discover women having similar interests on social media sites, online forums, and special interest groups.

Women
Women are spending 4 hours of their day online, which is not work-related. Pixabay

“This situation with the global pandemic is unique, unknown, and still unfolding, both in terms of scale and scope. In the last few months, we have used the power of social engagement, research and surveys to assess consumer sentiment to help inform our communication campaigns and create purpose-driven and contextual storytelling for the brands we work with,” said Abhilasha Padhy, Co-Founder, and Joint MD, 80 dB Communications.

Also Read: Facebook to Now Verify People Whose Posts Go Viral Rapidly

“This survey is an attempt to understand where the urban Indian women are consuming content and information and the activities that interest her,” she added. (IANS)

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Facebook to Now Verify People Whose Posts Go Viral Rapidly

Facebook will provide ID verification to profiles with large audiences

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Facebook
Facebook will now verify user whose posts go viral rapidly. Pixabay

Facebook said on Thursday that it will now verify the identity of people who have a pattern of inauthentic behaviour on its platform and whose posts start to go viral rapidly.

In 2018, Facebook had first started to verify the identity of people managing Pages with large audiences.

“Now we’re extending ID verification to some profiles with large audiences in the US,” the social networking giant said in a statement.

If someone chooses not to verify their identity or the ID provided does not match the linked Facebook account, the distribution of their viral posts will remain reduced so that fewer people see them.

“In addition, if the person posting is a Page admin, they’ll need to complete Page Publishing Authorisation and will not be able to post from their Page until their account is verified through our existing Page Publisher Authorisation process,” said Facebook.

Facebook
The company said that IDs will be stored securely. Pixabay

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The company said that IDs will be stored securely and won’t be shared on the person’s profile.

“We want people to feel confident that they understand who’s behind the content they’re seeing on Facebook,” the company added. (IANS)