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Video marketing is one of the most successful forms of content marketing. The reason is quite simple, visuals appeal to us and stay with us longer than written or audio content. That’s why companies spend a huge amount of money on video ads on different platforms.
YouTube is one of the most preferred websites for video marketing. It has billions of users worldwide, which makes it easier for brands to reach out to huge audiences. However, since most companies use it for their marketing gimmick, it takes something different to stand out in the crowd.
While you can buy YouTube subscribers from the best sites for creating engagement on your channel with ease, growing organically has a different appeal. In this article, we’ll discuss the 9 most useful YouTube marketing tactics that you should give a try:
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1. Do some branding for your channel
YouTube is popular as it provides visual treats to the users. So it goes without saying that apart from your content, your channel too should look appealing. You need to brand it properly so that it attracts more users with ease.
Branding includes selecting a thumbnail for your video, cover for your channel, video background, how you start and finish your videos, etc., basically its aesthetic appeal.
2. Engage with your community
You hear this everywhere and it is so because it is really important. You need people and therefore you need to make sure that you value them. There are thousands of brands out there trying to grab as many people as they can, so customer retention is really important.
You can engage with them either in comments or ask them what they would want from you and incorporate that in your videos. People like being involved and ultimately it will ensure that they stay with you in the long run.
3. Organize your content
When you are looking for a certain video on youtube and you find all the relatable ones in one place, it’s the best feeling, isn’t it? You don’t have to look for things again and again. This is called organizing similar content in one place.
You can create different playlists for the different content that you post as it’ll make the lives of your users easier when they are looking for something and also ultimately attract more people to your channel.
4. Focus on content value
While you are going ahead with a content idea, think about what value is it going to add to your audience. Is it interesting? Will it make them think in any way? Video marketing is all about influencing customers without making it obvious. It is to move them to take action.
A huge amount of content is churned and shared on these platforms every day. You need to think outside the box and come up with something that has some value.
5. Include a call to action
Since video marketing is all about making people buy your products or services, you should always include a CTA i.e., call-to-action at the end of your videos. You can direct your users to subscribe, like, and comment.
In addition to this, you can also ask them to visit your website and provide the link for the same.
Also Read: YouTube Outro Complete Guide
6. Do cross-promotion
Making it big on a new website is a difficult task. One of the best ways to ensure that you get a good head start is by engaging people who already follow you on different websites. You can ask your Facebook, Instagram, Snapchat followers to subscribe to your YouTube channel.
Cross-promotion ensures that your content reaches several people via different platforms at once and helps you in increasing your user base on YouTube.
Video marketing is one of the most successful forms of content marketing.Unsplash
7. Team up with other channels
Partnering with other channels is another effective way of increasing your followers. You must have seen how influencers on Instagram collaborate to make one amazing video. The same can be done on YouTube too.
Target the channel that already has a huge following and creates content that your business can relate to.
8. Experiment with different ideas
No idea is too small. While it is important to maintain consistency with what you are posting, going the unconventional way never hurts. You must always experiment with new ideas as people are always on the outlook for unique content.
If you are out of ideas, you can always jump to your comment section. People always have something good to suggest and taking up their idea might sometimes turn out to be better than expected.
9. Optimize your video titles
The importance of keywords is paramount when it comes to content marketing in any form. Be it any blog or YouTube, keywords are the key to reaching more audiences with ease.
Search the keywords that are most commonly used in your industry and the type of videos that you intend to make and use them in your title so that it pops up when people are looking for it. You can also add these keywords to your description.
YouTube has evolved as one of the biggest content marketing websites for brands. People brainstorm ideas every day to come up with something unique that will make them stand out. While content is the key to everything, there are other things mentioned above that you can use to create more engagement on your YouTube channel.
Video streaming giant YouTube has warned that if YouTube TV is unable to renew its agreement with Disney, it will lose access to over a dozen Disney-owned channels later this week. The company said that it is now in negotiations with Disney to continue distributing their content on YouTube TV.
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"Our deal will expire on Friday, December 17, 2021. We have not yet been able to reach an equitable agreement, so we want to give you a heads-up so that you can understand your choices," the company said in a blogpost.
"Disney is an important partner for us. We are in active conversations with them and are working hard to keep their content on YouTube TV," it added.
If the company is unable to reach a deal by Friday, the Disney-owned channels will no longer be available on YouTube TV starting December 17. And, the company will decrease their monthly price by $15, from $64.99 to $49.99 -- while Disney content remains off the platform.
The company mentioned that it partners with content owners in order to make over 85 channels available to users on YouTube TV.
"From time to time, our partnerships need to be renewed to ensure we continue to offer a strong lineup at a competitive and fair price," the company said. (IANS/SP)
(Keywords : YouTube TV, video, streaming, channel, YouTube, Disney, agreement, negotiations, partnership.)
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Google-owned YouTube on Thursday revealed a list of top videos as well as creators for 2021 and gaming along with comedy videos that have topped the chart in India.
In 2021, gaming leveled up, emerging as a rich and diverse ground for storytelling and community building, with a notable presence across top creators, top breakout creators, top women breakout creators and even top YouTube Shorts creators.
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"The main idea behind coming up with a list of popular creators is to inspire new creators. YouTube has given a proper platform both small as well as big communities. With the expansion of regional languages, the platform is ready to cater the needs of every content creators as well as consumers," Satya Raghavan, Director of YouTube Content Partnerships, India, told IANS.
"Our viewers turned to YouTube to learn new skills, hone newfound passions, discover content to watch with friends and family, and foster a shared sense of community," he added.
Also Read : YouTube removes 7.8 mn violative videos
While Round2Hell's 40-minute long horror-comedy zombie apocalypse short film became the #1 trending video, comedy did just as well in short-form video.
Tamil sensation Enjoy Enjaami, set off a drumbeat of content inspired by the Tamil Hit reaction videos, cover songs including some in Hindi and Malayalam, animated re-creations, re-creations within FreeFire, make-up tutorials, and even a PSA by the Kerala Police! Our Top Shorts creator A2 Motivation emerged as the most famous videos on the platform.
"Our viewers turned to YouTube to learn new skills, hone newfound passions, discover content to watch with friends and family, and foster a shared sense of community," he added. | Unsplash
"2021 showed us that even in challenging times, the inventiveness and creativity of our ecosystem can bring help and hope to the lives of millions of Indians. It's time to celebrate the content and creators that made YouTube an indelible part of our popular culture, and in fact our lives," Raghavan added.
In addition, Bhuvan Bam (BB Ki Vines) web series, Dhindora, Telugu channels Filmymoji and Funmoji, The Viral Fever (TVF) web-show Aspirants, Dice Media's Operation MBBS and Clutch, Telugu shows like 30 weds 21 by Girl Formula and Surya featuring Shanmukh Jaswanth in the lead, emerged as some of the top shows this year on YouTube. (IANS/SP)
(Keywords : Google, YouTube, gaming, diverse, storytelling, community, building, skills, passions, creativity, ecosystem, challenging, Indians.)
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- Youtube Sensation Jannat Zubair To Debut In Punjabi Film 'Kulche ... ›
YouTube sensation Jannat Zubair and Dilraj Grewal, who recently launched his single 'Laali' under the YRF Digital and Saga Music Collaboration, are all set to mark their debut with the upcoming Punjabi film titled 'Kulche Chole'. The film is under the banner of Saga Studios and is produced by Sumeet Singh. The shoot is underway in Amritsar. The cast and crew of the film paid their respects at the Holy Golden Temple before commencing the film's shoot.
The makers released the title poster of the film on Saturday, and it looks all things flavourful, tangy, and with a fine tempering of new and promising cast. The film has boarded one of the finest teams from the film industry.
It is being directed by Simranjit Hundal, who has previously directed films like '25 Kille', 'Nanka Mela', 'Jatt Boys Putt Jattan De' and other great films too. The film's producer, Sumeet Singh, said: "I just want to entertain the audiences. If everyone takes the same path, then how can we offer new things to our audiences? Jannat and Dilraj are brilliant actors. They deserve all the good things."
"I'm just a source, I can offer a platform, and the rest is their hard work. I believe in my team, and this film will be like a breath of fresh air." The film is all set to release in 2022. The music will be released under Saga Music, Saga Studios' in-house music label. (IANS/ MBI)
Keywords: YouTube, Jannat Zubair, debut, movie, punjabi, film, kulche chole