New Delhi, Jan 10, 2017: With a number of options available in leather jackets, it’s easy to get duped. Know the difference between fake and genuine leather by the texture and odour, says an expert.
Arshbir Singh Bhatia, Director at Voganow.com, an online platform for buying leather garments and accessories, has given tips and tricks to check the authenticity of the leather:
1. Easiest ways to check is by pressing the texture of the leather. If it is real, the texture would seem wrinkled and pulled. If it is fake, it would hardly make any difference to the texture when affected by the pressure.
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Also, genuine leather does not crack easily and is quite durable. It can last for more than 10 years. One can easily see a drastic change in jackets crafted in faux leather after using for just one season.
2. Try to check and feel the texture of the leather before making a purchase as little imperfections like creases or scratches are considered to be a good signal while testing the authenticity of genuine leather.
Genuine leather does not smell like plastic or give an odour of chemicals which is obvious with faux leather. A jacket crafted in genuine leather gives more of a natural and swanky touch.
3. On pulling leather, one can see very fine holes which are the hair follicles while on synthetic leather, they are artificially created and disappear on pulling.
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4. Feel the texture of leather. Genuine leather should feel soft and smooth like a skin while faux leather would give a hard and solid touch and feel.
5. Genuine leather can easily absorb water while goods made of faux leather cannot absorb it and the droplets of water would puddle on the surface of the material.
6. Similar to the wrinkle test, another way is by bending the leather as real leather has a unique elasticity while bending it might change the tone. Faux leather remains rigid and regular when bent. (IANS)
The great Indian baniya community, single-mindedly focused on business and keeping a close tab on profits, has embarked on a digital journey to understand their customers better and boost growth.
Utilising new technologies like Artificial Intelligence (AI), Machine Learning (ML) and data analytics in their businesses, they know better what the young buyers’ preferences are.
Today, India’s Gen-Y shop using a mix of online and offline modes where they compare prices and refer to reviews online even when they shop in an offline store.
The traditional acumen, mixed with New-Age technologies, have unleashed a new breed of baniyas who are defying old wisdom and charting new courses.
“Anyone can set up and start a business with a small or a big idea or investment but without having a business sense, the knowledge of trade and the market trends, they can’t survive. Baniyas are ahead in this game with additional support of family culture and community,” says Anoop Mishra, one of the nation’s leading social media experts.
Indian millennials — aged 18-35 and accounting for nearly 34 per cent of the population — have driven e-retail industry’s growth through their increasing Internet usage, says global services firm Deloitte.
“Millennials’ increasing usage of internet for shopping has driven growth of online retail. E-retail is expected to surge from 3 per cent of total Indian retail market in 2017 to 7 per cent by 2021,” said the report.
Convenience of buying anywhere and anytime, discounts and access to products not available offline are some of the key reasons for India’s Gen-Y going online — and Baniyas know this well.
Prasoon Gupta, Co-Founder and Director, Sattviko Foods, says his idea was to offer a snack that finds its origins in traditional Indian recipes but with a modern twist for young consumers.
“Right from coming up with a unique idea to differentiate ourselves from the other players, and what they deliver, Sattviko has overcome many hurdles and has thrived in its journey to where it is today,” Gupta told IANS.
He has developed an AI-based technology platform called “JIGSAW” to enhance and scale-up the distribution medium.
Ola is serving over one billion customers annually and is creating employment opportunity for millions through its ride-hailing platform.
Ola Co-founder and CEO Bhavish Aggarwal who set up the firm some eight years ago believes the future of employment is micro-entrepreneurship.
According to Mishra, “Unlike entrepreneurs who believe in concentrating on business administration, baniyas are hawk-like people”.
“This is the secret to their ever-flourishing business,” Mishra noted.
Baniyas are strict with keeping their balance sheets up-to-date. They are also a closely-knit community and adhere to their clan’s unwritten rules very strictly.
The inner community network plays a big role, where they have enough access to trade or business knowledge, availability of funds and other resources. Almost all of them have retained the hard-nosed approach of their forefathers.
“The current army of baniyas knows by heart how their forefathers worked. It is deep down there, even if they live and study abroad and then start their business back home. It is right in their genes,” said Mishra. (IANS)