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Twitter bans Russia-based Kaspersky Lab from buying ads

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Twitter has banned Russia-based cyber security firm Kaspersky Lab from advertising on its platform, stating that the company “operates using a business model that inherently conflicts with acceptable Twitter Ads business practices.”

In an open letter to Twitter CEO Jack Dorsey, Kaspersky Lab’s Founder Eugene Kaspersky has termed the move as “potential political censorship”.

Twitter icon.
Twitter bans ads. Pixabay

“At the end of January, Twitter unexpectedly informed us about an advertising ban on our official accounts where we announce new posts on our various blogs on cybersecurity (including, for example, Securelist and Kaspersky Daily) and inform users about new cyberthreats and what to do about them,” Eugene wrote on Friday.

“In a short letter from an unnamed Twitter employee, we were told that our company ‘operates using a business model that inherently conflicts with acceptable Twitter Ads business practices,'” he added.

Kaspersky Lab spent around $93,000 to promote its content on Twitter in 2017 and its India advertising share on Twitter was around $13,580.

“No matter how this situation develops, we won’t be doing any more advertising on Twitter this year. “The whole of the planned Twitter advertising budget for 2018 will instead be donated to the @EFF. They do a lot to fight censorship online,” Eugene tweeted on Saturday.

According to a report in Cyberscoop, a Twitter spokesperson pointed towards the September 2017 decree from US Department of Homeland Security (DHS) that ordered federal agencies to remove Kaspersky products from their networks.

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“Kaspersky Lab may remain an organic user on our platform, in accordance with the Twitter Rules,” a Twitter spokesperson told The Register. “Twitter is playing into the hands of cybercriminals when it hinders the delivery of important information on protection from cyberthreats,” Eugene said.

“The majority of our promoted content on Twitter has been about cybersafety and research and reports about the information security industry. We believe that this content brings value to a variety of Twitter users.”

“Twitter, if this is a matter of a decision being made in error, please openly admit this; people’d forgive you – everyone makes mistakes! I think that would be the only civilized way to quash any doubts about potential political censorship on Twitter,” Eugene said.

Twitter to soon release Snapchat like feature. VOA
Fake accounts on Twitter are many. VOA

The Kaspersky Lab founder said that more than two months have passed and the only reply he received from Twitter was the copy of the same boilerplate text.

“Accordingly, I’m forced to rely on another (less subtle but nevertheless oft and loudly declared) principle of Twitter’s – speaking truth to power – to share details of the matter with interested users and to publicly ask that you, dear Twitter executives, kindly be specific as to the reasoning behind this ban,” he said. IANS

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Twitter Announces to Revert its Timeline Into A Pure Chronological Feed

Twitter has updated the "Show the best Tweets first" setting

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Twitter revives pure chronological timeline for over 300 mn users. Pixabay

Giving its over 336 million users more control, Twitter has announced that it will completely revert their timeline into a pure reverse chronological feed.

The micro-blogging platform in 2016 announced that it will only show “most important tweets” and stop the most recent tweets first which irked many users.

In a series of tweets on Tuesday, Twitter announced that in the coming weeks, it will start testing a “way to switch between a timeline of tweets that are most relevant for you and a timeline of the latest tweets”.

“We’ve learned that when showing the best Tweets first, people find Twitter more relevant and useful. However, we’ve heard feedback from people who, at times, prefer to see the most recent tweets,” said Twitter.

“Our goal with the timeline is to balance showing you the most recent tweets with the best tweets you’re likely to care about, but we don’t always get this balance right,” it added.

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The logo for Twitter is displayed above a trading post on the floor of the New York Stock Exchange. vOA

This is how it will work.

Flip on the feature in your settings from the iOS or Android Twitter app.

When you open Twitter after being away for a while, the tweets you’re most likely to care about will appear at the top of your timeline — still recent and in reverse chronological order.

The rest of the tweets will be displayed right underneath, also in reverse chronological order, as always.

“At any point, just pull-to-refresh to see all new tweets at the top in the live, up-to-the-second experience you already know and love,” said Twitter.

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Twitter on a smartphone device. Pixabay

“We’re working on making it easier for people to control their Twitter timeline, including providing an easy switch to see the most recent tweets,” said Twitter Product Lead Kayvon Beykpour.

Twitter has updated the “Show the best Tweets first” setting.

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“When off, you’ll only see tweets from people you follow in reverse chronological order. Previously when turned off, you’d also see ‘In case you missed it’ and recommended tweets from people you don’t follow,” it noted. (IANS)