Saturday, September 26, 2020
Home Lead Story Twitter bans Russia-based Kaspersky Lab from buying ads

Twitter bans Russia-based Kaspersky Lab from buying ads

Twitter has banned Russia-based cyber security firm Kaspersky Lab from advertising on its platform, stating that the company “operates using a business model that inherently conflicts with acceptable Twitter Ads business practices.”

In an open letter to Twitter CEO Jack Dorsey, Kaspersky Lab’s Founder Eugene Kaspersky has termed the move as “potential political censorship”.

Twitter icon.
Twitter bans ads. Pixabay

“At the end of January, Twitter unexpectedly informed us about an advertising ban on our official accounts where we announce new posts on our various blogs on cybersecurity (including, for example, Securelist and Kaspersky Daily) and inform users about new cyberthreats and what to do about them,” Eugene wrote on Friday.

“In a short letter from an unnamed Twitter employee, we were told that our company ‘operates using a business model that inherently conflicts with acceptable Twitter Ads business practices,'” he added.

Kaspersky Lab spent around $93,000 to promote its content on Twitter in 2017 and its India advertising share on Twitter was around $13,580.

“No matter how this situation develops, we won’t be doing any more advertising on Twitter this year. “The whole of the planned Twitter advertising budget for 2018 will instead be donated to the @EFF. They do a lot to fight censorship online,” Eugene tweeted on Saturday.

According to a report in Cyberscoop, a Twitter spokesperson pointed towards the September 2017 decree from US Department of Homeland Security (DHS) that ordered federal agencies to remove Kaspersky products from their networks.

Also Read: New algorithm may help locate fake Facebook and Twitter accounts

“Kaspersky Lab may remain an organic user on our platform, in accordance with the Twitter Rules,” a Twitter spokesperson told The Register. “Twitter is playing into the hands of cybercriminals when it hinders the delivery of important information on protection from cyberthreats,” Eugene said.

“The majority of our promoted content on Twitter has been about cybersafety and research and reports about the information security industry. We believe that this content brings value to a variety of Twitter users.”

“Twitter, if this is a matter of a decision being made in error, please openly admit this; people’d forgive you – everyone makes mistakes! I think that would be the only civilized way to quash any doubts about potential political censorship on Twitter,” Eugene said.

Twitter to soon release Snapchat like feature. VOA
Fake accounts on Twitter are many. VOA

The Kaspersky Lab founder said that more than two months have passed and the only reply he received from Twitter was the copy of the same boilerplate text.

“Accordingly, I’m forced to rely on another (less subtle but nevertheless oft and loudly declared) principle of Twitter’s – speaking truth to power – to share details of the matter with interested users and to publicly ask that you, dear Twitter executives, kindly be specific as to the reasoning behind this ban,” he said. IANS

STAY CONNECTED

19,138FansLike
362FollowersFollow
1,775FollowersFollow

Most Popular

Having Pets Linked to Reduced Psychological Stress During Lockdown

Sharing a home with a pet appeared to act as a buffer against the psychological stress during the lockdown, say researchers adding that keeping...

Checkout The Latest Trend in Travel Amid Pandemic

Online searches for accommodations over the past few months are reflecting how consumers are viewing travel in the new normal, and several unique trends...

Depression Among COVID Patients can Defeat the Mission

BY SALIL GEWALI When uncertainty and worries come calling, the body's immune system crashes. But contrastingly, one believes, COVID-19 is fought only with better immunity....

Takshak: The Untold and Forgotten Story of a Hindu Warrior

Today, let's talk about a brave Hindu warrior, Takshak, who has been forgotten by the modern era. Let's look at his story of valor...

New Computational Model Can Detect Mutations in Breast Cancer

Researchers have developed a computational model which is effective in detecting and identifying genetic mutations in breast tumours. The study included results from over 3,200...

Bhumi Pednekar Feels Education is Significant Channel to Raise Awareness on Climate Conservation

Actress and environmentalist Bhumi Pednekar feels education is the significant channel to raise awareness on climate conservation. Follow NewsGram on Facebook to stay updated. "The changes...

Here’s How You Can Build Resilience and Tackle Mental Health Problems

By Dr. Payal Sharma Kamath Covid-19 has triggered a global financial crisis and due to strict adoption of lockdown measures, the magnitude of poor mental...

Google Announces New Measures for Safety of Employees at Workplace

In another bid to build a more equitable and respectful workplace, Google has announced new measures that include new care programmes for employees who...

Recent Comments