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Twitter Bans Russian Security Firm Kaspersky Lab From Buying Ads

Twitter bans Russia-based Kaspersky Lab from buying ads

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Twitter
Twitter confirms third-party involvement in crypto hackings. Pixabay

Twitter has banned Russia-based cyber security firm Kaspersky Lab from advertising on its platform, stating that the company “operates using a business model that inherently conflicts with acceptable Twitter Ads business practices.”

In an open letter to Twitter CEO Jack Dorsey, Kaspersky Lab’s Founder Eugene Kaspersky has termed the move as “potential political censorship”.

“At the end of January, Twitter unexpectedly informed us about an advertising ban on our official accounts where we announce new posts on our various blogs on cybersecurity (including, for example, Securelist and Kaspersky Daily) and inform users about new cyberthreats and what to do about them,” Eugene wrote on Friday.

Kaspersky Lab
Kaspersky Lab.

“In a short letter from an unnamed Twitter employee, we were told that our company ‘operates using a business model that inherently conflicts with acceptable Twitter Ads business practices,'” he added.

Kaspersky Lab spent around $93,000 to promote its content on Twitter in 2017 and its India advertising share on Twitter was around $13,580.

“No matter how this situation develops, we won’t be doing any more advertising on Twitter this year.

“The whole of the planned Twitter advertising budget for 2018 will instead be donated to the @EFF. They do a lot to fight censorship online,” Eugene tweeted on Saturday.

Also Read: New algorithm may help locate fake Facebook and Twitter accounts

According to a report in Cyberscoop, a Twitter spokesperson pointed towards the September 2017 decree from US Department of Homeland Security (DHS) that ordered federal agencies to remove Kaspersky products from their networks.

“Kaspersky Lab may remain an organic user on our platform, in accordance with the Twitter Rules,” a Twitter spokesperson told The Register.

“Twitter is playing into the hands of cybercriminals when it hinders the delivery of important information on protection from cyberthreats,” Eugene said.

“The majority of our promoted content on Twitter has been about cybersafety and research and reports about the information security industry. We believe that this content brings value to a variety of Twitter users.”

Twitter icon.
Twitter icon. Pixabay

“Twitter, if this is a matter of a decision being made in error, please openly admit this; people’d forgive you – everyone makes mistakes! I think that would be the only civilized way to quash any doubts about potential political censorship on Twitter,” Eugene said.

The Kaspersky Lab founder said that more than two months have passed and the only reply he received from Twitter was the copy of the same boilerplate text.

Also Read: Twitter India rolls out sponsored ‘Moments’

“Accordingly, I’m forced to rely on another (less subtle but nevertheless oft and loudly declared) principle of Twitter’s – speaking truth to power – to share details of the matter with interested users and to publicly ask that you, dear Twitter executives, kindly be specific as to the reasoning behind this ban,” he said.  IANS

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Micro-blogging Site Twitter to Audit Developers Using Data From App

Twitter says it suspended 1,62,000 apps in the second half of 2018, showing it is willing to play hardball with developers that endanger its ecosystem

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Twitter, India, Smartphone
Twitter on a smartphone device. Pixabay

Micro-blogging site Twitter has decided to audit app developers who use data from its platform, as business and research boosting tools to make sure it gets paid for the information delivered.

Starting June 19, developers that use recent tweets from or mention a user more than 100,000 times per day, will have to submit their apps to Twitter for review.

“The goal is ensuring that our platform is safe and promoting the privacy and safety of our users, and providing a level playing field commercially,” TechCrunch quoted Yoel Roth, Head of site integrity, Twitter as saying on Tuesday.

Developers found to be violating Twitter’s policies would be booted from the platform, while those who fail to file for review will be capped at 100,000 requests per day for the user timeline and mentions application programming interfaces (APIs) of Twitter.

“We’re fundamentally different than other platforms that have APIs since almost everything that happens on our service is public,” Roth explained.

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FILE – A man reads tweets on his phone in front of a displayed Twitter logo. VOA

Developers who use Twitter data as business tools for customer services or social media monitoring, will have to pay and enter a commercial licencing agreement with the platform with an undisclosed custom price-range based on usage.

“Twitter refused to even specify the range those prices fall into, which won’t win it any extra trust,” the report said.

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If a developer in question presents legitimate consumer-use cases, like running a third-party Twitter client or doing research, it will be granted free access to the API at the same rate they have today.

Twitter says it suspended 1,62,000 apps in the second half of 2018, showing it is willing to play hardball with developers that endanger its ecosystem, the report added. (IANS)