General

British Airways releases commercial on Indian culture

Author : NewsGram Desk

New Delhi: British Airways made a commercial having India and its culture as the central theme. The advertisement is based on a true event in which the story is about a new air hostess, Helena and her first visit to India.

The video shows that the nerves and frame of mind she goes through and how she meets an old lady on the flight. Both help each other.

The old lady who was missing her son was taken care of by Helena and as a result of this, she invites her to Hyderabad. Helena goes to her home and witnesses the Indian culture and this experience leaves her mesmerized.

Through the ad, British Airways is trying to woo Indians commuters. It says, 'Loving India for 125 years''. While the video is a nice attempt to show the warmth of relationships and culture but it is a way to attract Indians which will directly be beneficial to the business. The advertisement, however, was received positively so far by the public.

Earlier this week British band Coldplay was under fire for the stereotypical representation of Indian culture. (inputs from agencies)

The video of commercial can be seen here

Subscribe to our channels on YouTube and WhatsApp

Download our app on Play Store

IDF Closes Investigation Into Brutal 2023 Settler Attack on Palestinians Without Charges

As Trump’s Tariff War With Canada Drags On, This Border Community Suffers Without a Voice

They Worked To Protect Public Health. Now They Want the Public’s Votes.

Who is Soumith Chintala? Indian-Origin Techie Landed Job at Meta After Facing Rejections from Twenty-Seven US Universities; Now CTO of 'Thinking Machines Lab’

Bored of the Same Weekend Plans? Make Your Mundane Routine Better With These 5 Interactive Experiences in Delhi