General

British Airways releases commercial on Indian culture

Author : NewsGram Desk

New Delhi: British Airways made a commercial having India and its culture as the central theme. The advertisement is based on a true event in which the story is about a new air hostess, Helena and her first visit to India.

The video shows that the nerves and frame of mind she goes through and how she meets an old lady on the flight. Both help each other.

The old lady who was missing her son was taken care of by Helena and as a result of this, she invites her to Hyderabad. Helena goes to her home and witnesses the Indian culture and this experience leaves her mesmerized.

Through the ad, British Airways is trying to woo Indians commuters. It says, 'Loving India for 125 years''. While the video is a nice attempt to show the warmth of relationships and culture but it is a way to attract Indians which will directly be beneficial to the business. The advertisement, however, was received positively so far by the public.

Earlier this week British band Coldplay was under fire for the stereotypical representation of Indian culture. (inputs from agencies)

The video of commercial can be seen here

Subscribe to our channels on YouTube and WhatsApp

Download our app on Play Store

India Pushes Ahead in AI Race with Massive Data Centers, But Andhra Pradesh Pays Price with Water, Energy, and Uncertain Jobs

Lawrence Bishnoi Gang Allegedly Threatens Aamir Khan After His Third Marriage for Promoting 'Love Jihad’; Says “We Will Not Tolerate Him”

Thomas Tuchel To Play His Most Crucial Match: England vs France Will Decide Coach Tuchel’s Future

Vishal Dadlani, Prakash Raj Lash Out at Government for 'Forcefully' Removing Sonam Wangchuk from Protest Site

India's First 'Space Taxi' Takes Off! Skyroot's Vikram-1 Becomes First Private Indian Rocket to Reach Orbit as Part of Mission Aagaman