Bengaluru, November 22, 2016: Singapore-based e-commerce firm Shopmatic on Tuesday launched a mobile app "GO" for the Indian sellers that enables them to create an e-commerce website in less than two minutes with three easy steps.

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The free app will allow all individuals and merchants to develop online stores by putting up pictures of their products, enabling payments and selling their products by sharing on social channels from their phones, the company said in a statement.

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"With the significant mobile phone penetration in India, this app will make the online world easily accessible to anyone who wants to sell online," said Anurag Avula, CEO of Shopmatic. (IANS)