Indian cricket skipper and youth idol Virat Kohli has been announced as brand ambassador for the male grooming product range for Philips India.

In the build-up to the launch of the latest range of Philips Trimmers BT 3000, Kohli said in a statement: "I am very excited and proud to be associated with an iconic brand like Philips. I love my beard to be always perfectly styled," he said, adding that he likes products which help him groom his beard into any style that feels right to him.

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The brand values Virat as a key influencer to drive it among millennials.

Dipti Jagdev Shah, Senior Marketing Director and Business Head, Philips Personal Care, said: "To associate with Virat Kohli is a natural choice – his beard is the most loved aspect of this stylish youth icon and Virat personifies our brand philosophy of the modern man flawlessly." (Bollywood Country)