A Travel Sustainable badge, provides highly coveted information to travellers all over the world looking to make more sustainable travel choices. Booking.com has launched the Travel Sustainable Badge, a first of its kind in the industryNinety-eight per cent of Indian travellers say they want to stay in a sustainable accommodation in the coming year, and with more than 28 million listings on Booking.com, the company sees a huge opportunity to highlight more of the impactful efforts its partners are making to create more sustainable experiences, making it easier for travellers to find a sustainable way to stay.

Booking.com has launched the Travel Sustainable Badge, a first of its kind in the industry | Photo by yousef alfuhigi on Unsplash

With 88 percent of Indian travellers indicating that they would be more likely to choose a specific accommodation that implements sustainable practices, it rewards and encourages providers to take the next steps on their individual sustainability journeys. "Building a truly sustainable travel industry will take time, coordination, and concerted effort," said Marianne Gybels, Director of Sustainability at Booking.com. "However, progress is possible through continued innovation, partner support, and industry collaboration."

"We are recognising the sustainability efforts of a broader range of properties globally in a credible and transparent manner for consumers." Displaying the practices they have in place allows everyone to make a more informed and hopefully more sustainable decision for their next trip, no matter where they want to go. As a result, we've inspired even more of our partners to take the next step toward more sustainable operations."

(Article originally published on IANSlife) (IANS/MBI)

Keywords: travel, sustainable travel, india, travellers, innovation.