Ride-hailing major Ola on Tuesday rolled out new cashless 'tipping functionality that enables customers to voluntarily reward drivers for going the extra mile to deliver a safe ride experience amid the Covid-19 pandemic.

The feature has been rolled out to all Ola users across India, Australia, New Zealand and the UK in a bid to help the company's over 2.5 million global driver community, Ola said, adding that the drivers will retain 100 per cent of the tip.

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"Since the beginning of the pandemic, our driver-partners worked tirelessly to enable essential travel for all those in need, despite facing their own challenges," Ola spokesperson Anand Subramanian said in a statement.

"As services resume, they continue to personally invest in ensuring the safety of their customers and deliver a comfortable ride experience. Linking rewards to higher-quality services, we invite our customers to join us in sharing our appreciation and supporting them during these trying times."

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Starting Tuesday, the cashless tipping feature will appear in the final step of the payment phase and will allow customers to select a fixed or customised amount that will translate to higher earning potential for these drivers.

Driving awareness around this, Ola has also launched a social media campaign, #SayThanksWithATip, which seeks to recognise and reward those drivers who have gone above and beyond the call of duty to deliver a great ride experience while drawing a spotlight on their efforts. (IANS)