You think you’ve seen it all, and nothing on the internet can surprise you anymore. That's what we thought too until we witnessed the wildest thing that the internet has served today: Protein Condom. Yes, you’ve heard that right. Beast Life, an Indian fitness brand, has done its part in revolutionizing the country’s protein business by launching the world's first-ever protein condom.

Beast Life, a brand founded by fitness enthusiast and content creator Gaurav Taneja (otherwise known as the Flying Beast), has a plethora of protein supplement options in their catalogue. This latest ‘invention’ of the brand has taken quite a humorous turn on the internet, with netizens both weirded out and intrigued by it.

Posting a visual promoting their latest product on their Instagram handle, Beast Life wrote in the caption: “We’re coming to upgrade your night performance.” The post claimed that the protein condoms would aid in boosting blood flow and improve circulation, powered by L-arginine, an amino acid associated with protein building. Although, no such evidence or studies exists as of yet that corroborates the supposed ‘protein’ element of this product. 

See also: India Faces ‘Silent Nutrition Crisis’ as 50% of Protein Comes from Low Quality Cereals

One thing about the internet is that the users will, of course, have their fun with anything that gets shared online. Unsurprisingly, the internet has had a field day with this business too. The comments section was immediately bombarded with jokes, puns and disbelief. One user quipped, “Beastlife performance in all departments,” while another joked, “Is this whey isolate or just regular?” Others called it “an innovative solution to a non-existent problem.”

The humour only escalated further, with users writing, “First in my bloodline to witness protein condom,” and “My comment was right, remember ‘proteindom’?”. One commented, “April fool banane ka build up kiya jaa rha hai” (They’re building this up to fool people on April Fool’s Day) another added, “April fool ki full planning” (This looks like full planning for an April Fool prank).

Several users leaned into the fitness joke, quipping, “Should this be taken as pre-workout or post-workout?", while another hilariously supplemented, “Can we wear this around in the gym?". One comment tagged the founder, saying, “It won’t cause bloating, right? Is it lab tested?". One comment reads “Beast in every segment now,” while one user asked, “Protein mil kisko raha hai?” (Who is actually getting the protein?) another wrote, “Hoping it won’t get torn mid workout."

As of yet, Beast Life has neither confirmed nor denied whether this “protein condom” is real or simply an april fool’s day prank.

The shocking factor here is that Beast Life isn't the first company who claimed to have made protein condoms. A Sweden-based company, LELO, launched their product, ‘HEX condom’ in Europe, purportedly containing an L-arginine-infused lubricant, a claim quite similar to the one that Beast Life had made. 

See also: What happens if I eat too much protein?

Believe it or not, Protein Condoms aren't the only gobsmacking innovation in the contraceptive business.  Alcoholic beverage brand BroCode introduced “BROTECTION”, calling it the “first ever spirited condom,” playing into their brand persona of mixing “nashe aur maze" (drunkenness and fun). Much like Beast Life, the move appeared to be less about product innovation and more about sparking conversation and getting brand recognition.

Earlier, in Germany, a brand Billy Bean joined hands with Innocean Berlin to launch “Camdom,” a digital app designed to block unauthorized recordings during intimate moments, showcasing how brands have now begun experimenting beyond traditional products.

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