Amazon on Monday announced a partnership with Bollywood megastar Amitabh Bachchan to create a unique voice experience for its Indian fans.
The Amazon team will work closely with Bachchan to capture his voice and deliver a new voice experience to customers. It will include popular offerings like jokes, weather, shayaris, motivational quotes, advice and more.
Big B's voice will be available on Alexa devices next year, the company said.
Follow NewsGram on Twitter for more updates.
"Bachchan's voice is truly memorable for any Indian who has grown-up with Bollywood. This combination delivers a perfect pitch to further delight and simplify the lives of our customers," said Puneesh Kumar, Country Leader for Alexa, Amazon India.
In 2019, Amazon led the smart speaker market, shipping 10.4 million units worldwide. Unsplash
Alexa in the US already has voices of several celebrities like Samuel L. Jackson, but this is the first time that the Indian Alexa will get the voice of a Bollywood celebrity.
One can invoke the conversation between Alexa and Amitabh Bachchan and make the celebrity talk to you by saying "Hey Alexa, Say hello to Amitabh Bachchan".
January 2016, Alexa only had 130 skills; three years later, her skills surpassed the 100,000-mark. IANS
"Technology has always given me an opportunity to adapt to new forms. Be it in movies, TV shows, podcasts and now, I am excited to create this voice experience in partnership with Amazon and Alexa. With voice technology, we are building something to engage more effectively with my audience and well-wishers," Bachchan said on joining Alexa's voice experience.
Alexa is also available on the Fire TV Stick with Voice Remote, Fire TV Edition, the free app as well as the Amazon shopping app (Android only).
In addition, several third-party devices like mobile phones, Bluetooth speakers, headphones, wearables and smart TVs also come with built-in. (IANS)